Director, Marketing Operations & Web

At Inriver, we help brands deliver better product experiences — wherever their customers are. From the first product detail to the

final purchase decision, we make product information work smarter.

We are now looking for a hands-on Director, Marketing Operations & Web to join on a maternity coverage basis to our team in Malmö.

You’ll sit at the center of our go-to-market engine: the systems that capture, route, and measure every lead, the website that

generates most of them, and the budget that funds it all.

This is a hands-on operating role supporting a lean marketing team. You’ll be the administrator and owner of record for our

martech systems and the technical owner of Inriver.com

Our current stack includes Salesforce and Marketing Cloud Account Engagement (Pardot), WordPress (multi-language), Google

Analytics and Search Console, 6sense, Chili Piper, and Cognism.

• Own lead and campaign management in Salesforce: lead assignment rules, marketing-related flows, campaigns, and the full Lead →

MQL → SQL → Opportunity model, including opportunity attribution.

• Administer Marketing Cloud Account Engagement (Pardot): lists, emails, forms, hosted files, Engagement Studio, and Salesforce

sync health.

• Own marketing reporting and attribution: maintain the official marketing dashboards, run first-pass opportunity source

attribution (primary campaign source, lead source, MQL dates), and resolve data discrepancies with Commercial Ops.

• Administer the marketing tech stack and own its vendor relationships. You’ll support the team running paid search, social, and

AEO.

• Run the technical side of our webinar program: smooth execution, lead flow, attendee and no-show updates, and post-webinar

materials.

• Act as technical product owner for inriver.com (WordPress, in English, German, and French). Manage our external development

agency from ticket logging and scoping through prioritization, UAT, release scheduling, and post-release validation, and

oversee hosting.

• Own everything behind the front end: user management, site settings, plugins (including Yoast SEO Premium), form templates,

menus, redirects, and site-level translations.

• Set up gated content and landing pages end to end (Pardot form handlers, thank-you experiences, file hosting), and support the

content editors who publish blogs, case studies, event pages, etc.

• Work with the marketing team to ensure invoices are coded to the right project and routed to the right approver, and that

contracts and invoices are filed and easy to find.

• 8+ years in B2B marketing operations, including at least 3 years leading marketing operations or marketing technology at a B2B

SaaS or technology company.

• Deep, hands-on Salesforce (or similar CRM system) experience on the marketing side: lead assignment rules, flows, campaigns,

reports, and dashboards. You’ve built these yourself, not just requested them.

• Expert-level Marketing Cloud Account Engagement (preferably Pardot) administration, including form handlers, Engagement Studio,

and Salesforce connector troubleshooting.

• Hands-on WordPress administration. You’re comfortable in wp-admin, a GTM container, and a browser console, and you can write

basic code and manage others who write more complex experiences.

At Inriver, you’ll join a global company with a product at the centre - and people who genuinely care about building something

meaningful together.

We’d love to hear from you. If you’re curious but not 100% sure, we still encourage you to apply. We’re happy to explore the fit

together!