Sales - Commercial

Aimpoint AB is the company that invented and developed the red dot sight, for which we are today the world-leading provider.

Aimpoint sights are used in the civilian hunting and shooting markets, as well as by police and military forces. The company has

over 570 employees and a turnover of approximately 2,3 billion SEK. Sales in the United States are managed through our American

subsidiary, Aimpoint Inc.

At Aimpoint, you'll join a global market leader with a strong position in the hunting, shooting, law enforcement and military

sectors. We are on an exciting growth journey and are now looking for an Area Sales Manager - Commercial to strengthen our

international sales organization.

As an Area Sales Director, you will be part of a team of four within the Commercial Business Area, focusing on the hunting and

sport shooting segment.

You will be responsible for developing, strengthening, and growing relationships with distributors, retailers, and business

partners across your assigned markets. Initially, your primary responsibility will be the French and Eastern European markets,

including the Baltics, with France being one of Aimpoint's largest and most strategically important markets.

The role combines relationship management, sales development, market expansion, product training, and close collaboration with

distributors. While some markets have well-established distributor networks, other regions offer exciting opportunities to further

grow market presence and increase sales.

Working as an Area Sales Director involves extensive international travel and a highly varied role with many international

contacts and business relationships. You will regularly visit distributors, retailers, and partners across your markets and play

an important role in strengthening Aimpoint's presence and growth in the region.

The role includes approximately 80-120 travel days per year, both internationally and domestically. As you will participate in

trade fairs, events, and customer activities aimed at civilian end users, the position also involves frequent evening and weekend

work.

You will work closely with colleagues in Commercial Sales, Marketing, Sales Support, and Training, and report directly to the

Director Commercial Sales.

Depending on your experience, language skills, and business background, there may be opportunities to further shape your regional

responsibilities over time.

We are looking for someone who is confident making decisions and moving things forward, even when not all answers are immediately

available.

Since the role includes many internal and external interfaces, you need a natural ability to communicate, build trust, and

establish long-term relationships.

As a person, you are structured, organized, and self-driven. You understand the importance of planning and maintaining a clear

focus while remaining flexible when priorities change. You enjoy working independently, take initiative, and continuously seek

opportunities to develop both your markets and your customer relationships.

To succeed in this role, a genuine passion for hunting and/or sport shooting is highly valuable. This interest helps build

credibility with distributors, retailers, and end users while enabling a deeper understanding of both the products and customer

needs.

Previous hunting experience is an advantage, but candidates with a strong interest and ambition to further develop their knowledge

are also encouraged to apply.

Knowledge of hunting, shooting sports, optics, ballistics, ammunition, and shooting techniques is beneficial. Detailed product

knowledge, however, will be developed as part of your onboarding and continuous training.

Just like us, you enjoy having fun at work and find interaction with others both challenging and rewarding. Collaboration with

colleagues and customers is a natural part of the job.

The salary range for this position is SEK 45,000-55,000 per month and is determined based on experience, qualifications, and

overall suitability for the role.

At Aimpoint security is a key factor and due to this, we perform a background check on all positions within the company before

employment.