CRM Database Operations Coordinator

Betsson

The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.  THE WOW We are looking for a CRM manager to join our dynamic  team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.    A FLAVOUR OF WHAT YOU WILL BE DOING: * Devise and execute effective marketing programmes within the customer lifecycle * Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign * Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement * Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication * Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings * Work with BI & Data warehouse teams to facilitate real-time data-driven communication * Conduct analysis of the performance of all CRM journeys   YOU'RE GOOD AT * At least four years of iGaming experience * At least two years of CRM experience * Excellent communication skills * Analytical skills * Excellent organisation skills * Fluent in both Greek and English     CHALLENGE ACCEPTED? By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

Betsson

THE WOW Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager – Gamification to join our CRM team and lead this exciting rewards product within Commercial. In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite and Xtremepush. A TASTER OF WHAT YOU WILL BE INVOLVED WITH:  * Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B). * Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite. * Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets. * Monitor and optimise reward costs across all launched gamification products. * Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements. * Work closely with local teams to ensure a tailored and localised customer experience. * Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering. * Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.   WHAT WE ARE LOOKING FOR * A degree in economics, marketing, business or IT management or equivalent work experience * At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry. * Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics. * Solid knowledge of probability models, reward structures, and campaign cost calculations. * Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments. * Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions. * Excellent written and verbal communication skills in English. * Proficiency in Spanish or Portuguese is considered a strong advantage. * Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment. * Analytical and commercially minded, with a proactive approach to problem-solving and optimisation.   CHALLENGE ACCEPTED? By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

Betsson

THE WOW In this role, you will manage a portfolio of complex CRM project initiatives that span across multiple commercial regions. With Central CRM Services focus, you will lead a team to provide highest quality service and value for the stakeholders in our ever-expanding environment. You specialize in projects that enable commercial CRM capabilities on existing and new markets, ensuring the operations are efficient and compliant. A TASTER OF WHAT YOU WILL BE INVOLVED WITH:  * Full central CRM project life cycle ownership: successful project delivery will include full implementation from initiation to deployment for a few major or several minor initiatives simultaneously. * Ensure that all projects are proceeding according to scope, schedule, and quality standards. * Provide status reporting regarding project milestones, deliverables, dependencies, risks, and issues. * Work creatively and analytically in a problem-solving environment demonstrating teamwork across multiple commercial regions, innovation, and excellence. * Participate in establishing CRM best practices, strategy, templates, policies, and tools to expand and mature these capabilities for the Betsson Group. * Ownership of the Central CRM Services to provide highest level of service and value for the organization * CRM content template management * Service communications * CRM training & incidents reporting * Email & landing page design * Team management   WHAT WE ARE LOOKING FOR * A degree in economics, marketing, business or IT management or equivalent work experience  * At least 5 years’ experience from igaming, ideally in a project management role * Proven experience in successful project management * At least 3 years’ experience from a people manager role. * Can build and sustain effective communications with key stakeholders.  * Good understanding of player segmentation, player bonuses and incentives.  * Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.  * Genuine interest in the online casino sector and sportsbook betting products.    CHALLENGE ACCEPTED? By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy