Campaign Performance Improvement Expert

Everway

Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most.  Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully. Join us at Everway - together, we can unlock the full potential of every mind. ABOUT THE ROLE We're looking for an experienced Paid Social Media Manager to lead Everway's global paid social media strategy across key platforms including LinkedIn, Facebook, and Instagram. This role is responsible for owning paid social end-to-end, from strategy, audience planning, budget management, and campaign execution through to optimisation, reporting, testing, and performance improvement. You'll work closely with Brand, Content, Campaign, Product, and the wider Social Media team to ensure paid social activity supports business goals and reaches the right audiences at the right moments throughout the customer journey. This is an opportunity for a paid social specialist who enjoys combining strategic thinking, platform expertise, audience insight, testing, and commercial decision-making to drive measurable business impact. MAIN RESPONSIBILITIES PAID SOCIAL MEDIA STRATEGY * Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives. * Translate campaign and business objectives into effective paid social plans. * Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals. * Ensure paid social activity complements and amplifies wider marketing activity. CAMPAIGN PLANNING & ACTIVATION * Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms. * Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences. * Create structured testing plans across creative, messaging, audiences, formats, and placements. * Continuously optimise campaigns based on performance and audience behaviour. BUDGET MANAGEMENT * Own paid social budgets and forecasting. * Allocate spend strategically across campaigns, audiences, and objectives. * Balance investment across testing, optimisation, and scaled activity. * Monitor performance and adjust spend to maximise results. AUDIENCE STRATEGY AND TARGETING * Develop and manage audience strategies across platforms, applying platform-specific targeting approaches. * Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate. * Ensure audience strategies align with personas, funnel stages, and campaign objectives. * Connect audience planning to wider campaign strategy and organic social activity. TESTING, OPTIMISATION, AND BEST PRACTICE * Plan and execute structured testing across creative, messaging, formats, audiences, and placements. * Apply platform best practices consistently, with a strong understanding of how each paid social platform functions. * Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities. * Identify opportunities to improve performance through testing, experimentation, and innovation. PERFORMANCE MEASUREMENT AND REPORTING * Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives. * Define success measures and KPIs appropriate to the audience, platform, and campaign goal. * Provide clear reporting, insights, and recommendations to stakeholders. * Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance. COLLABORATION * Work closely with Organic Social, Brand, Content, Product, and Campaign teams. * Ensure paid social activity is integrated into wider marketing plans. * Support thought leadership, brand awareness, demand generation, and product marketing initiatives. * Collaborate with agency and platform partners where required. ESSENTIAL CRITERIA * 3+ years of professional experience in paid social media, paid acquisition, or a related digital marketing role. * Experience planning, executing, and optimising paid social campaigns across LinkedIn and Meta platforms. * Experience managing paid media budgets, forecasting performance, and making investment decisions based on results. * Experience developing audience strategies, including retargeting, customer list, lookalike, and account-based audiences. * Ability to analyse campaign performance data and translate insights into recommendations and action. * Understanding of how paid and organic social activity work together to support marketing objectives. * Ability to collaborate effectively with internal and external stakeholders across multiple regions and functions. * Experience using AI-enabled tools or automation to improve campaign planning, optimisation, reporting, or workflow efficiency. DESIRABLE CRITERIA * Degree or equivalent experience in Marketing, Digital Marketing, or a related field. * Experience working for a global B2B organisation. * Experience working within a technology or SaaS business. * Experience applying account-based marketing strategies within paid social campaigns. * Experience working in an agile environment. Please submit your application by Wednesday 22nd July 2026. Please note: applications may close early due to high demand, so early submission is encouraged. Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter.  Ready to make an impact? Apply today and be part of a company that invests in your success! We are committed to providing a Drug-Free Workplace for all employees. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. You can view our Recruitment and Selection Policy here. Please click the link for our Privacy Notice

British American Tobacco Sweden AB

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco Sweden has an exciting opportunity for a Western Europe CRM & Consumer Care Development Executive in Malmö The Omnichannel CRM & Consumer Care Development Executive supports the design, delivery and optimisation of CRM and Consumer Care programmes across Western Europe. The role contributes to strategy and executes data-led, compliant activations across the ACR framework to drive consumer acquisition, engagement and retention. It ensures effective delivery of CRM initiatives aligned to business targets, while leveraging performance data and insights to continuously optimise results. The ideal candidate combines creativity, consumer insight and data to build effective CRM journeys, with strong capability in omnichannel activation and project management. Your key responsibilities will include: Analyse consumer trends, competitive landscape and industry developments to identify opportunities for CRM & Consumer Care growth, innovation and continuous improvement. Develop strong understanding of brand priorities and market dynamics, sharing insights and best practices to drive capability and performance across Western Europe. Support the development of CRM & Consumer Care strategies and plans through data-driven insights on consumer segments, journeys and activation opportunities. Support the design, delivery and optimisation of CRM & Consumer Care programmes end-to-end, including managing project planning, timelines and budgets, briefing and coordinating stakeholders and agencies, and driving targeting, personalisation and testing to improve campaign performance. Collaborate with cross-functional teams and agency partners to deliver initiatives, managing dependencies and risks to ensure successful outcomes. Contribute to the optimisation of the ACR framework and Consumer Care initiatives, improving targeting, engagement and activation effectiveness. Ensure all CRM & Consumer Care programmes are delivered in full compliance with legal, regulatory and internal governance standards, maintaining high quality and data integrity across systems. Support the optimisation of CRM processes, controls and MarTech capabilities, including acting as a technical expert for Salesforce Marketing Cloud and Service Cloud, driving continuous improvement and commercial outcomes for WE DRBU. Track and report on CRM & Consumer Care performance, leveraging data and analytics to generate insights, monitor impact against key metrics (e.g. engagement, NPS, CSAT), and drive continuous optimisation and business performance. What are we looking for? Proven experience in CRM, digital marketing, activation or consumer care roles, with working knowledge of digital marketing platforms and performance analytics tools (e.g. Shopify, Trustpilot, Adobe suites, Google Marketing Platform, Google Search Console, Power BI), and strong proficiency in Microsoft Office tools; FMCG or multi-brand experience preferred. Strong commercial acumen, with the ability to link CRM & Consumer Care activities to business objectives and measurable outcomes. Consumer-focused mindset with strong attention to detail and commitment to delivering high-quality experiences, combined with a strong understanding of omnichannel marketing ecosystems and how online and offline touchpoints integrate to deliver best-in-class consumer journeys. Analytical capability with the ability to interpret data, generate actionable insights and translate them into recommendations, combined with a proactive problem-solving mindset and focus on continuous improvement and performance optimization. Project management skills, with the ability to manage multiple campaigns and priorities simultaneously while maintaining high attention to detail. Team player with the ability to collaborate effectively across cross-functional teams and agency partners to deliver high-quality outcomes. Strong communication and storytelling skills, with the ability to translate complex information into clear and engaging narratives. Hands-on experience in CRM segmentation, targeting and journey development, with strong understanding of consumer journeys and activation mechanics; familiarity with CRM MarTech platforms (e.g. Salesforce Marketing Cloud or equivalent). Salesforce Marketing Cloud Email Specialist certification is considered a plus, if not must be obtained as part of the role. Full professional proficiency in English. What we offer you? We offer a market leading annual performance bonus (subject to eligibility) Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes WHY JOIN BAT? In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Bitpanda

WHO WE ARE  We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.   Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!   YOUR MISSION As a Marketing Campaign Analyst at Bitpanda, you will be the driving force behind the success of our marketing initiatives. Your mission is to bridge the gap between creative execution and data-driven strategy, ensuring that every campaign—from initial planning to final post-mortem—is executed with precision and aligned with our core business objectives.  You’ll be at the heart of cross-functional collaboration, partnering with our Marketing, CRM, and Data teams to define the metrics that matter, optimize campaign performance, and uncover new growth opportunities. By combining your analytical rigor with a passion for marketing, you will transform complex data into clear, actionable insights that empower our team to make better decisions and deliver exceptional customer experiences. WHAT YOU’LL DO * Campaign Measurement: Manage end-to-end performance tracking across all marketing channels, including brand, CRM, influencer, and product marketing initiatives. * Operational Support: Coordinate user incentive campaigns, including managing eligibility validation, payout preparation, and reward distribution. * Reporting & Insights: Design and maintain dashboards and reporting frameworks, translating marketing data into actionable recommendations to optimize campaign performance. * Strategic Collaboration: Work closely with cross-functional partners—including Marketing Managers, CRM, and Data teams—to define KPIs and measure overall business impact. * Growth & Experimentation: Analyze customer journeys and attribution to identify growth opportunities while leading A/B testing, incrementality analysis, and continuous process improvement.   Who you are * Professional Experience: You bring 3–4 years of hands-on experience in marketing analytics, business intelligence, or a related analytical function. * Adaptability & Insight: You thrive in fast-paced, cross-functional environments, with a proven ability to translate complex data into clear, actionable marketing insights. * Campaign Expertise: You possess a strong background in analyzing multi-channel campaign performance and driving optimization through data-backed recommendations. * Communication Skills: You demonstrate exceptional stakeholder management skills and are adept at presenting data-driven insights effectively to marketing and business leadership. * Analytical Rigor: You are highly detail-oriented and analytical, with deep proficiency in leveraging dashboards, KPIs, and customer data to support growth strategies.   WHAT’S IN IT FOR YOU * Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice. * Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan. * Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP. * Time to recharge – On top of your standard annual leave, Prioritise your wellbeing with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months. * Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace. * Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel. * Support during life milestones – Take advantage of our additional 8 weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family. * Fuel and focus on-site – Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long. * Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda. * Show your Bitpanda pride – Access exclusive Bitpanda-branded merchandise and gear to represent. * Connect and celebrate with your team – Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration        .…and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are.   Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform. BITPANDA IS COMMITTED TO FOSTERING A FAIR AND EQUAL ENVIRONMENT BASED ON TRUST AND MUTUAL RESPECT. WE BELIEVE THAT A DIVERSE AND INCLUSIVE WORKPLACE IS PARAMOUNT TO OUR SUCCESS AND WE ARE COMMITTED TO BUILDING A TEAM THAT REPRESENTS A WIDE VARIETY OF BACKGROUNDS, PERSPECTIVES, AND SKILLS. * THESE BENEFITS MAY BE ADJUSTED AT BITPANDA’S DISCRETION AND DO NOT APPLY TO OUR INTERNSHIPS AND EXCEPTIONS TO OUR HYBRID WORKING POLICY APPLY TO TEAMS WITH SHIFT SCHEDULES OR FOR FOLKS WHOSE ROLES REQUIRE THEM TO BE IN-OFFICE (THINK: WORKPLACES TEAM OR IT).