Media & Campaign Planning Lead

Are you passionate about turning marketing objectives into impactful, data-driven campaigns? Join Dustin as a Campaign & Media

Planning Lead and take a leading role in shaping media investments, driving end-to-end campaign delivery across six markets, and

improving how teams, agencies, and platforms work together to create measurable business results.

• Shape media investment decisions across six markets by turning campaign objectives into data-driven channel strategies and

budget recommendations.

• Own the entire campaign journey from brief to launch and debrief, working across specialists, agencies, and business

stakeholders to deliver measurable impact.

• Drive continuous improvement in media operations with the mandate and support to strengthen processes, partnerships, and

platform utilization across the organization.

You will join a team that combines specialist expertise with a high degree of trust, collaboration, and ownership. Working closely

with channel specialists, marketers, agencies, and E-commerce teams, you will gain visibility across the entire campaign lifecycle

rather than focusing on a single discipline. The team values openness, knowledge sharing, and constructive challenges, creating an

environment where people are empowered to take initiative while always having the support of their colleagues and manager.

My name is Sara Hagelbäck, and I lead the Media Channels team. As a leader, I believe in giving people the trust and freedom to do

what they do best while providing direction, support, and removing obstacles along the way. I value openness, collaboration, and a

positive team culture where everyone feels comfortable sharing ideas, taking ownership, and learning from one another. I believe

the strongest results come from combining different strengths, supporting each other, and enjoying the journey as much as the

outcome.

Responsibility: You will be given responsibility for leading end-to-end campaign delivery across multiple markets, translating

marketing objectives into tactical media recommendations, coordinating specialists and agencies, and continuously improving ways

of working to maximize campaign performance and business impact.

Collaboration: Together with your team, you take care of delivering high-quality campaigns that create measurable business impact

across multiple markets. You'll work closely not only with your immediate team members but also with the Brand & Marketing and

E-commerce departments, as well as external agency partners, to ensure seamless execution and continuous optimization.

• Lead end-to-end campaign delivery, managing timelines, stakeholders, and execution from initial brief through launch and final

campaign debrief.

• Translate campaign objectives into full-funnel media recommendations and coordinate specialists and agencies to create

high-performing channel plans.

• Drive operational excellence by improving campaign processes, strengthening collaboration with partners, and optimizing the use

of media platforms and tools.

We believe there's more to Dustin than just the benefits listed here. You'll fully understand this once you're with us. Curious?

Our Life at Dustin page has you covered.

We envision you as a curious and driven individual who combines strong media expertise with a structured, analytical mindset and

thrives in coordinating complex campaigns across multiple stakeholders, markets, and channels.

• You have experience with campaign management, media planning, marketing operations, or similar roles within a media agency or

larger in-house marketing organization.

• You have strong knowledge of full-funnel media planning, campaign measurement and reporting, and are comfortable working with

tools such as Power BI, Google Analytics, Jira, or similar platforms.

To ensure a fair recruitment process free from unconscious bias, we handle your application anonymously and do not accept cover

letters. Please refrain from sending one, so that the selection is based solely on professional competencies. We expect the

following steps in the recruitment process: