
F2 · New York City
ABOUT F2 F2 is the AI platform for private markets investors — purpose-built to transform how institutional teams underwrite, diligence, and deploy capital. Ou...
F2 is the AI platform for private markets investors — purpose-built to transform how institutional teams underwrite, diligence,
and deploy capital. Our AI converts messy, unstructured deal materials into investment-grade insights in minutes, helping private
credit funds, commercial banks, and private equity firms make faster, more confident decisions.
Backed by leading investors, including NFX and Y Combinator, we’re scaling a world-class product and engineering team to build the
future of vertical AI for finance. We are scaling quickly across our offices in New York, San Francisco, and London.
We're hiring a Head of Talent to build and own the full recruiting function at F2 — from strategy to close. We're doubling our
headcount over the next two quarters, and this role is critical to making that happen. You'll partner directly with Finance and
senior leadership to build hiring plans, set comp bands, and bring the caliber of people who will define what F2 becomes.
As our first dedicated talent leader, you'll build the function from the ground up — with real ownership and real impact. This is
the right role for someone who has built hiring infrastructure from scratch in a high-growth startup environment, knows how to
recruit without relying on big-company brand leverage, and can operate as both a strategic talent partner and a hands-on
full-cycle recruiter.
candidate experience, offer process, and close strategy.
strategy.
hiring manager accountability.
and the urgency of the market.
customer-facing roles.
market mapping matter.
Location: New York, New York - Fully Onsite in our beautiful office in FiDi
Base Salary: $170,000 – $200,000 + equity + benefits
IN SHORT As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will lead a dedicated pod to deliver hyper-local activations and tiered support strategies that accelerate commercial sell-through while safeguarding our premium positioning. YOUR MISSION * Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers * Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity * Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground * Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals * Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences * Evaluate sell-through metrics and regional performance data to anticipate market shifts, optimization opportunities, and the commercial ROI of community initiatives * Refine sustainable workflows and resource allocation protocols specifically tailored to the fast-paced requirements of the wholesale running ecosystem YOUR STORY * You bring 8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries * You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows * You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics * You demonstrate strong relational intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities * You possess a structured approach to decision-making under uncertainty, allowing you to confidently manage difficult commercial conversations and pivot regional account strategies when required * You exhibit an innovative mindset alongside a commitment to operational excellence, utilizing performance data to continuously refine process efficiency and campaign execution * You are agile and open to traveling up to 30% of the time to interface with key account partners, attend field activations, and collaborate across regional hubs YOUR TEAM The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, wholesale partnerships, events, and community activations. Within our dedicated Run Specialty pod, we work in close alignment with Retail Marketing, Visual Merchandising, Events, and Tech Rep teams to establish deep community connections and deliver premium, high-impact experiences that resonate with runners at every single touchpoint. For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!
Salary: $160,000 – $225,000 + share options Location: New York City - On-site 5 days per week ABOUT LAWHIVE Our mission is to make the law accessible to everyone. The legal industry is built on technology and processes that haven’t been updated in hundreds of years - that's why we've reinvented the entire model from the ground up with our own bespoke AI operating system at the core. Lawhive is a regulated law firm with an AI-native platform built to amplify expertise and revolutionise the way people practice law, leading to exceptional outcomes for clients and lawyers. Lawhive Labs is how we bring this vision to life. It's our frontier lab that combines top engineering, design, AI and legal talent from around the world, joining forces to build the future of law. We’re backed by top-tier investors, including Google Ventures, Balderton Capital and TQ Ventures, and in December 2025, we secured $60M Series B funding round to facilitate international expansion and to grow our team. We’re headquartered in London and in 2025 successfully launched in the US…and we’re just getting started. THE ROLE As the Head of Social Media you’ll be the architect of a production system that turns complex legal insights and expertise into clear, timely, and platform-native stories. We’ve reached a tipping point where content is our most vital growth lever. We need a leader who can bring the structure, creative intuition, and high-velocity execution required to scale our brand across lawyers, influencers, and partners as we enter the next chapter of our growth. RESPONSIBILITIES * Leading in-house content production for Social Media (including employees) * Manage editors, freelancers, and video agencies while collaborating with clients and influencers on shoots. * Tracking what works, spotting trends, and knowing when a story is compelling and when it isn’t * Handling production including internal gear and facilities * Developing and growing communities around our lawyer-influencer talent WHAT YOU'LL BRING * Deep understanding of Instagram, TikTok, and YouTube including formats, algorithms, and audience behavior * Strong storytelling instincts with the ability to translate complex ideas into engaging, shareable content * Basic knowledge of lighting, sound, and production setups for both studio and on-location shoots * Experience briefing and managing freelancers, agencies, and collaborators * Strong communication and stakeholder management skills * A strong portfolio or personal social media presence INTERVIEW PROCESS * Introductory call with our Talent team * 1:1 with your hiring manager * Values interview with one of our Founders * We offer! BENEFITS * 🩺 Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover * ✈️ Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave * 💰 401k: Matching contribution up to 2% of salary * 💰 Equity: Options in Lawhive LTD DIVERSITY AT LAWHIVE At Lawhive we know that diversity of thought is critical to delivering outlier outcomes. As such, we’re always working hard to ensure we build a diverse, inclusive team. We’re not yet where we want to be but as we scale we’ll only ever increase the focus we apply to this.
Salary: $180,000 - $250,000 + Bonus + Share Options Location: New York City - On-site 5 days per week Reports to: CEO ABOUT LAWHIVE Our mission is to make the law accessible to everyone. The legal industry is built on technology and processes that haven’t been updated in hundreds of years - that's why we've reinvented the entire model from the ground up with our own bespoke AI operating system at the core. Lawhive is a regulated law firm with an AI-native platform built to amplify expertise and revolutionise the way people practice law, leading to exceptional outcomes for clients and lawyers. Lawhive Labs is how we bring this vision to life. It's our frontier lab that combines top engineering, design, AI and legal talent from around the world, joining forces to build the future of law. We’re backed by top-tier investors, including Google Ventures, Balderton Capital and TQ Ventures, and in December 2025, we secured $60M Series B funding round to facilitate international expansion and to grow our team. We’re headquartered in London and in 2025 successfully launched in the US…and we’re just getting started. THE ROLE Lawhive's US strategy is built on acquisition. We identify and acquire leading consumer law firms across family law, immigration, real estate, civil litigation, and IP, and integrate them into our AI-native network of companies. Firms that join get access to our AI platform, the infrastructure, and the operational playbook already proven in the UK. An acquisition strategy is only as strong as its deal flow. The US has hundreds of thousands of law firms, and only a fraction are the right fit for Lawhive. Finding them, reaching them, and starting the right conversations at scale is the engine that powers everything else. This is where the Head of Demand Generation comes in. You'll own the top of funnel for law firm owners and attorneys: building a highly quantitative view of the US law firm and attorney market, identifying the best-fit firms, and designing and executing the B2B demand generation campaigns that turn that market map into qualified deal flow for our M&A team. This is a senior, hands-on leadership role at the centre of our US commercial strategy. You'll work closely with the M&A team, SDRs, and the product and marketing teams to build a deal origination engine that compounds as the network grows. The right person will be as comfortable setting strategy as they are getting into the weeds, and as energized by building from scratch as they are by scaling what's already working. WHAT YOU'LL DO Market Segmentation & Targeting * Build a quantitative model of the US law firm and attorney market: segmenting by practice area, firm size, revenue, geography, ownership structure, and owner profile * Define and continuously refine Lawhive's ideal firm profile in partnership with the M&A team, and score and prioritise the market against it * Build and maintain the data infrastructure (firm databases, enrichment, intent signals) that keeps targeting sharp as the strategy evolves Demand Generation Strategy * Own the end-to-end B2B demand generation strategy: from first touch with a firm owner to a qualified conversation with our M&A team * Build a scalable, repeatable playbook for generating deal flow across practice areas and geographies * Define the channel mix, budget allocation, and KPIs that drive qualified pipeline at pace Multi-Channel Campaigns * Design and run account-based campaigns targeting firm owners and attorneys across paid, outbound, email, and social * Lead paid campaigns built for a professional B2B audience, testing and scaling what works * Own Lawhive's presence across the legal community: legal industry events, bar associations, conferences, and the spaces where lawyers talk about the future of their firms Content & Positioning * Develop the content strategy that positions Lawhive as the most compelling path for firm owners: succession and exit planning, what AI means for their practice, and what joining the network looks like * Build email and nurture programmes that warm long-cycle prospects until they're ready for a conversation * Partner with Head of Social Media on organic social as an awareness and credibility channel with the legal community Analytics & Attribution * Own the data: build the reporting infrastructure that gives clear visibility into pipeline generated, cost per qualified opportunity, conversion through the funnel, and contribution to completed acquisitions * Use insight to inform targeting, messaging, and where the M&A team spends its time Sales, SDR & M&A Enablement * Partner with SDR and M&A teams on lead handoff quality, pipeline attribution, and shared deal flow targets * Build the outbound assets that help SDRs open doors with target firms: email cadences, call scripts, and objection handling guides * Create the materials that power acquisition conversations: pitch decks, one-pagers, battlecards, and deal narratives WHAT YOU'LL BRING * Strong track record in B2B SaaS demand generation, growth, or deal origination * Demonstrated experience building and scaling demand gen programmes that generated measurable qualified pipeline or revenue * Highly quantitative approach: you build segmentation models, score markets, and make decisions from data, not assumptions * Deep expertise across ABM, outbound, paid channels, email/CRM, and event marketing * Experience marketing to business owners, professionals, or other high-consideration B2B audiences with long decision cycles * Proven experience working hand-in-hand with sales, SDR, or corporate development teams: you understand lead handoff, pipeline attribution, and how to make the deal team more effective * Comfortable operating in a fast-moving, high-growth environment where the playbook doesn't always exist yet BONUS POINTS * Experience generating deal flow for M&A, roll-ups, franchising, or partner recruitment models * Background in legal, professional services, or marketplace businesses * Experience at an AI-native or AI-first startup * Exposure to the US legal market INTERVIEW PROCESS * Introductory call with our Talent team * 1:1 with our CEO/Co-founder * Cross-functional interview with our MD North America and Head of Brand * Values interview with one of our Founders * 🎉 We offer! BENEFITS * 🩺 Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover * ✈️ Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave * 💰 401k: Matching contribution up to 2% of salary * 💰 Equity: Options in Lawhive LTD DIVERSITY AT LAWHIVE At Lawhive we know that diversity of thought is critical to delivering outlier outcomes. As such, we’re always working hard to ensure we build a diverse, inclusive team. We’re not yet where we want to be but as we scale we’ll only ever increase the focus we apply to this.