Senior Product Manager, Schibsted Product Lab

Schibsted’s product ambition is to reinvent our media destinations for the AI era to make our journalism a relevant daily habit

for more people. Most of that work happens in our existing product organisation, where we continuously improve and reinvent

products used by millions of people every day. But some opportunities require something different: more freedom from today’s

products and business models, longer horizons, greater uncertainty and permission to challenge the core.

Product Lab is a small, autonomous product environment that builds, launches and tests the next generation of Schibsted’s media

products with real users. We start small, increase investment as evidence grows, stop ideas that do not prove themselves, and help

successful products become part of, or reshape, Schibsted’s core.

Our ambition is to make Product Lab an AI-enabled, high-velocity product environment where we can move from idea to execution at

high speed. We want to push the boundaries of how emerging technologies can transform the way we discover, design and build

products, equipping small teams with the tools and capabilities to turn ambitious ideas into real user experiences in days rather

than months. We embrace experimentation, challenge established ways of working and prioritise learning over perfection. And we see

the ability to confidently stop an idea that doesn't work as just as important as knowing when to invest further.

As Senior Product Manager in Schibsted Product Lab, you will lead the development of new product ideas that could shape the future

of our media destinations. You will take promising opportunities from early hypotheses to tangible products, working with small,

cross-functional teams to build, launch and test new experiences with real users.

Unlike traditional product management roles focused on established products, this role is about discovering what we should build

next and finding out whether it deserves to exist. You will operate in an environment where the problems are not always

well-defined, the solutions are uncertain, and the goal is to generate evidence quickly enough to make confident decisions.

You will take product ownership of assigned initiatives, from early-stage seeds to more developed bets. Working closely with the

Director of Product Lab and specialists in UX, technology and editorial development, you will turn opportunities into clear

product propositions, drive day-to-day product decisions and help determine which ideas should progress, pivot or stop.

• Lead product development within assigned initiatives, taking ownership of product direction, priorities and decisions from

early exploration through prototyping, testing and validation.

• Turn opportunities into testable product propositions, framing user problems, defining hypotheses and identifying the most

critical assumptions to validate.

• Design and prioritise experiments, determining what needs to be researched, built or tested to generate meaningful evidence and

reduce uncertainty.

• Drive cross-functional seed teams, aligning design, technology, editorial and commercial perspectives around clear objectives,

priorities and next steps.

• Assess product potential and viability, combining user insights, market understanding, technical feasibility and business

considerations to evaluate opportunities.

• Translate learning into recommendations, making evidence-based proposals on whether to continue, pivot, scale or stop

initiatives, and identifying new opportunities worth exploring.

We are looking for an experienced, entrepreneurial product manager who thrives at the intersection of strategy, discovery and

hands-on product development. You enjoy turning ambiguity into action, are comfortable making decisions with incomplete

information, and know how to balance ambitious thinking with pragmatic experimentation.

You are as interested in discovering what users might need tomorrow as you are in building something they can use today. You know

when to explore broadly, when to narrow the focus, and when there is enough evidence to make a decision.

• Strong experience in digital/AI product management, including ownership of product direction, prioritisation and delivery in

cross-functional teams.

• Demonstrated ability to take new product ideas from opportunity to validation, using product discovery, hypothesis-driven

development, prototyping and experimentation.

• Excellent product judgement and analytical skills, with the ability to assess user desirability, business viability and

technical feasibility, and make decisions under uncertainty.

• Strong understanding of users, markets and emerging behaviours, and the ability to translate insights into differentiated

product opportunities.

• The ability to lead and mobilise cross-functional teams, bringing together different disciplines and driving progress without

relying on formal authority.

• A hands-on, entrepreneurial mindset, combining strategic thinking with a willingness to build, test, learn and change direction

quickly.

Experience working with emerging technologies, AI-enabled products or new digital media experiences is particularly valuable, as

is an understanding of the changing ways people discover, consume and interact with journalism.

• You help build something new from the start. You join the Lab's first core team and shape how it works and what its culture

becomes.

• You get room to work and clear decisions. The Lab works outside today's roadmaps and KPIs, and every idea gets a clear decision

at set points.

• You work on what's changing in media. AI is changing how people find and use journalism, and young people are forming their

habits outside traditional news sites. You help decide what Schibsted's answer looks like.

Schibsted is the largest news provider in the Nordics, with brands such as VG, Aftonbladet, TV4, MTV, Aftenposten, Svenska

Dagbladet, and Podme. Every day we inform, engage, and entertain millions of people across Sweden, Norway, and Finland.

Since 1839, trust has been our foundation. Our journalism empowers people, builds communities, and strengthens democracy – and

innovation ensures we continue to protect that mission.