Analytics Lead

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally.

We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues

based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion,

empowering every woman with the knowledge she needs to take charge of her health.

Natural Cycles is scaling both user and revenue growth across its international markets, and we need a single trusted view of how

that growth actually happens. As Analytics Lead you will own how we measure, understand and optimise performance across the entire

funnel — from acquisition and activation to retention and monetisation — and turn complex data into decisions the business acts

on.

Analytics is a recognised capability gap at Natural Cycles, so the remit is broad and yours to shape: own performance measurement,

attribution and media-mix modelling across markets today, and grow it into the wider insight capability the company does not yet

have. Your work will directly shape how we invest across paid, owned and organic channels, with a relentless focus on CAC, LTV,

payback and unit economics.

The role is roughly 80% hands-on analysis and 20% commercial storytelling. You will work for the UK GM as an analytical business

partner along with other regional leads.

Give Natural Cycles a single trusted view of how growth happens — owning performance measurement, attribution and media-mix

modelling across markets, and growing it into the wider insight capability the company does not yet have.

• Own the definitions — one agreed way to count new sign-ups, new paying users and cost per acquisition — and retire the

competing versions.

• Find, fix and document the faults that make figures untrustworthy — double-counted attribution, inconsistent market coding, and

metrics that cannot validly be divided by one another.

• Build media-mix modelling and incrementality testing (geo experiments, lift studies) and use them to guide budget allocation

within and across markets.

• Establish which conversions are genuinely driven by paid media, and produce a defensible view of blended versus paid-only cost

per acquisition.

• Measure the acquisition funnel end to end, from first impression to first payment, across paid media, organic, CRM and owned

channels.

• Extend measurement into activation, retention and referral, supporting the shift of the North Star toward returning paying

users.

• Act as analytical business partner to regional leads, translating commercial questions into analysis and analysis back into

decisions.

• Present findings to the senior team in plain commercial language — including when the honest answer is that a number cannot yet

be established.

• Work with performance marketing, brand, CRM, organic, product analytics, finance and the regional teams to keep definitions

consistent across markets.

• Contribute, as every employee does, to maintaining and improving the quality system to comply with all applicable regulations

and standards, especially ISO 13485.

• A technically very strong, hands-on analyst — the core of the role. Fluent SQL and confident in a cloud data warehouse

(Snowflake, BigQuery), a product analytics platform (Mixpanel) and BI tools (Tableau, Looker). You can take a raw transactional

dataset and derive the numbers yourself — revenue by market, new paying users by month, trial-to-paid conversion, channel

attribution from discount codes — not just read a dashboard.

• Deep performance-marketing analytics: media-mix modelling, attribution and incrementality testing (geo experiments, lift

studies, MMM), and a strong command of CAC, LTV, payback and unit economics.

• Full-funnel understanding across acquisition, activation, retention and monetisation, across app and web. Typically 6+ years in

growth, marketing or product analytics, ideally in a subscription or app business.

• A commercial storyteller as well as an analyst — turns a dataset into a clear recommendation for non-technical and C-level

audiences, with sound judgement about certainty.

• Hands-on and operational, comfortable building foundations that do not yet exist. Open on seniority, with level and title set

to the individual. Based in Stockholm, London or Berlin; relocation support available. Fluent English.

• Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and

transparent communication, irrespective of work location

• Professional development - you will collaborate with industry leading developers, promoting continuous growth and skill

enhancement

• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute

ideas and take ownership of your work

• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product

development

We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the team you will work

with is located in Stockholm.

To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications

through email because of GDPR, and only applications submitted via the career site (and in English) will be considered.

At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and

experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for

all employees and candidates.