Content Strategist

Our team is focused on new customer acquisition, with two core goals: engaging our target accounts and creating pipeline. Content

plays a vital role in both, fueling our channels with expertise and strong points of view that give the right buyers a reason to

engage with Voyado.

In this role, you’ll combine strategy with hands-on creation: setting the content roadmap and turning it into content that

performs. You’ll have the freedom to shape how we approach content — bringing your own perspective on what we should do more of,

what we could do better, and where we should try something new.

As Content Strategist, you’ll own the content roadmap for Demand Generation. You’ll translate our objectives into content

priorities — identifying the audiences, topics, and points of view that matter, and choosing the right formats and channels to

drive engagement and pipeline.

You’ll also be a hands-on creator, writing and producing much of the content yourself while using AI tools, freelancers, and

agencies to help scale your impact.

You’ll be part of a multidisciplinary team working across events, paid media, SEO/GEO, website, video, webinars, and more. We’re

not looking for someone to simply execute an existing playbook. We want you to bring your perspective, challenge how we do things

today, and help shape what great content looks like at Voyado.

• Create content hands-on, from thought leadership and articles to customer stories, guides, webinars, video, and campaign

assets.

• Bring ideas for how our content, formats, and ways of working could be improved — and have the agency to put those ideas into

practice.

• Use data, AI, and external partners to improve and scale, setting a high editorial standard while continuously learning what

engages our target accounts.

Success in this role isn’t measured by how much we publish, but by the impact our content has on our two Demand Generation goals:

target account engagement and pipeline.

You’re a strategic content marketer who is equally comfortable setting the direction and doing the work. You know how to turn

business objectives, audience needs, and subject-matter expertise into a clear content roadmap — and then bring it to life.

You’re a strong writer and storyteller who can make complex topics clear and engaging. You have a good eye for design and

understand how copy, visuals, hierarchy, and format work together to make content stronger. You don’t need to be a designer, but

you should be comfortable bringing a visual perspective to your work and collaborating with designers to turn ideas into great

content.

You’re curious, commercially minded, and collaborative. You have opinions about what good content looks like and aren’t afraid to

bring them to the table. You’ll get direction and context from the team, but also plenty of room to define how you think content

can best serve our goals.

Bonus: You’ve built something of your own — a newsletter, podcast, community, personal channel, or another project that shows you

understand what it takes to earn an audience.

You’ll join a company with strong momentum, modern technology, and a collaborative culture where ideas and initiatives are

encouraged.

You’ll also join a Demand Generation team where there’s room to experiment. We want someone who brings ideas to us, including

ideas we haven’t thought of yet.

More than 500 retail brands across 100 markets use Voyado to unite CRM, loyalty, product discovery, e-commerce personalization,

and retail media with retail-trained AI that acts on real-time shopper intent.

By combining customer data with product intelligence, Voyado helps retailers deliver more relevant experiences across every

channel — online and in-store. The result is more traffic, higher conversions, stronger customer relationships, and measurable

business impact.

Applying is easy — submit your LinkedIn profile or upload your resume. We’d love to hear what excites you about this role and what

challenges you’re eager to take on. Be yourself, and let your passion shine through.

We believe you’ll position yourself best for success in the interview process by being yourself, with support from AI where it

makes sense. Later in the process, you may even be expected to use AI. At the end of the day, what matters is meeting you — the

person behind the application.

There is no such thing as a perfect candidate; we’re all human, so please bring your authentic self. Don’t let AI over-polish your

CV or answers to the point where we can’t hear your real voice, because that’s what we care about most.