Digital Product Owner - NOCCO I Barebells I Vitamin Well

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and

on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than

SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the

world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear

functionality, and consistently raising the bar across our categories.

We are building a team to lead the next phase of Vitamin Well Group’s digital business. We work across e-commerce, internal tools

and data, with AI integrated into how we build products, improve workflows and create better user experiences.

Whether it is making the shopping experience on our sites genuinely personal, building agentic analytics that make data more

accessible and actionable across the business, or replacing manual internal workflows with agents that just get the job done, our

focus is on building solutions that solve real problems and create long-term value.

We combine product and engineering capabilities with a pragmatic, ship-focused approach, and we set the direction for how the

digital business operates going forward.

We are looking for a Digital Product Owner to take end-to-end ownership of the digital experience across our direct-to-consumer

(DTC) sites. Working alongside another Digital Product Owner in the team, you will collaborate closely on priorities and direction

while taking clear ownership of the DTC experience.

You set the direction for what we build, why it matters, and in what order, and turn that direction into products and experiences

that create measurable customer and business value.

You lead product development hand in hand with engineering and design, moving from discovery to delivery in tight loops rather

than big-bang releases. You work across both our in-house team and our external agency, keeping everyone aligned on outcomes and

driving progress without compromising on quality.

Because both the team and the platform are new, you will have real influence over what we build, how we build it and what the DTC

experience looks like for years ahead.

• Use AI to improve discovery, personalization and customer experiences, identifying where it can create meaningful value across

the DTC journey

You are a pragmatic problem solver who enjoys building and shipping products that make an impact. You have worked in scale-ups or

smaller companies where the platform was new, the team was small, and you had to figure things out as you went.

You understand where AI creates real value and how to apply it in practical ways across products, workflows and user experiences.

You are comfortable using AI tools as a natural part of how you work, think and move quickly.

You combine strong product judgment with a strong sense of ownership. You take initiative, move things forward independently, and

you are just as comfortable in a backlog refinement with engineers as you are steering an agency or aligning stakeholders across

the business.

• Strong understanding of e-commerce and the modern web, with hands-on Shopify experience and a solid understanding of how

technical and design choices shape the customer experience

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but

to get a full picture of your experience, we ask you to also include a CV.

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play

an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and

responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to

consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come

together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting

events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our

environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability.

The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The

tests are based on solid research and are taken through our partner Alva Labs.