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Director of Sales

Strawberry Services AB
  • OrtStockholm
  • OmfattningHeltid
  • Sista ansökan28 dagar kvar
  • Publicerad17 okt.

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Director of Sales | Career - Strawberry Explore jobs

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Director of Sales – Resort Division

Nordic Hotels & Resorts is the largest and fastest growing collection of independent hotels in the Nordics. A part of Strawberry Hospitality Group, we are a lifestyle-driven hospitality group transforming our industry through curiosity, inspiring design, genuine passion, and an entrepreneurial mindset. Now, we are looking for a commercial and proactive Director of Sales for our Resort Division.

Purpose of the role

In this role, you will be the engine behind our strategic sales execution. You will combine strategic sales leadership with a genuine desire for the craft of sales. You will challenge, coach, and inspire our local sales teams while personally building key client relationships and navigating the changes in the distribution and sales landscape. The role must also be a good communicator who can inspire, while having the detailed knowledge to carry out strategies in practice.

Does your heart beat for resorts and lifestyle brands, and do you have the commercial drive to elevate resort experiences and move business across our entire Resort portfolio? Then you might be the one we are looking for!

Desired profile

We are looking for a commercial and independent sales leader who has:

A large Nordic network within key accounts, event agencies, conferences, and MICE.
Experience as a Key Account Manager or from central sales, preferably at Strawberry or a similar hotel group.
A documented ability to establish large central and Nordic customer agreements.
Strong skills in sales leadership, coaching, and performance follow-up.
Experience with pipeline management, activity management, and sales analysis.
Basic experience with international sales and relevant trade fairs and meeting places.
The ability to work independently while building good relationships with central sales and profit environments.
A base in Oslo or Stockholm and a high willingness to travel.

Key responsibilities

Drive new Nordic key accounts, MICE agreements, and partnerships with event agencies.
Be the first point of contact for the VP of Operations and hotel general managers on sales-related matters.
Coach and challenge the hotels’ sales managers and GMs.
Translate the overall sales strategy into concrete plans for each hotel.
Set activity requirements per hotel, market, and customer segment.
Follow up on pipeline, conversion, customer activity, and results.
Identify which hotels need extra sales support, and take part operationally where necessary.
Lead monthly sales meetings with the GMs and the VP of Operations.
Ensure good coordination with Strawberry’s central sales cluster and other commercial teams.
Represent the portfolio at relevant Nordic and international sales arenas.

The role should be measured on

Number of qualified leads and development of the pipeline.
New central and Nordic customer agreements.
Conversion rate and realized revenue.
MICE and conference production per hotel.
Sales activity and customer meetings per hotel and segment.
Development of the hotels’ local sales organizations.
The ability to move business across the entire Resort portfolio.

This is meant to be an operational resource, not just a strategic support function. The role will both create new business directly and lift the sales work out at the hotels. Reports to the VP Commercial Resort.

Who are we?

Nordic Hotels & Resorts is the largest collection of independent hotels in the Nordics. From vibrant city hotels to energizing mountain retreats, our hotels are curated to tell a story. We are a hotel group that unites a family of exceptional brands.

We believe the right candidate for this position has strong sales expertise, but also that your heart beats for resorts.

Application deadline: October 23, 2026.

Ta gjerne kontakt med Daniel Setekleiv +47 92892567 eller daniel.setekleiv@nordichotels.com om du har noen spørsmål!

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What’s in it for you?

As part of of Strawberry, you will get the best employee benefits of the industry.

Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

A culture to cherish

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Job security for peace of mind

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Room to grow

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more.

If you are employed on a contract for at least 20% of full-time working hours.

Explore more

Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.

Open mind, open hearts

All over the Nordics & Baltics

Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.

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