Growth Marketing Manager

Join our central Group Marketing team as Growth Marketing Manager and help accelerate growth across Finland and Sweden. This is a

hands-on role where you'll turn commercial priorities and market insights into impactful campaigns, digital acquisition

initiatives and experiments that generate demand and contribute to pipeline.

You'll support Liana across Finland and Sweden, as well as Profinder in Finland, working closely with Sales, Product Marketing and

the wider Group Marketing team to optimise the customer journey - from first touch to qualified opportunity.

Combining local market ownership with the support of a shared Group Growth capability, you'll have the opportunity to test new

ideas, optimise performance and turn data-driven insights into measurable business results.

• Own and execute the Growth Marketing plan across Finland and Sweden, with primary responsibility for Liana in Finland and

Sweden and Profinder in Finland.

• Plan, execute and optimise demand generation programmes across paid, organic, social, email and other relevant digital

channels.

We are looking for someone who combines strong digital marketing expertise, analytical thinking and a hands-on approach to

execution.

• An AI-native mindset – comfortable exploring and adopting new AI tools and ways of working to improve campaign development,

content, analysis, optimisation and day-to-day execution.

This position is primarily focused on measurable demand generation, digital acquisition and funnel optimisation, rather than

general marketing coordination, communications or brand activities.

You will be expected to take initiatives from idea to execution, measure their impact and continuously optimise based on

performance data.

Take ownership of Growth initiatives across Finland and Sweden and see how your work translates into real business results. You'll

have the freedom to experiment, test new approaches and continuously improve performance, with data to guide you and Sales as your

close partner.

You'll join an international Group Marketing team where you can explore AI-powered ways of working, challenge existing approaches

and help shape how we drive Growth across the Group.

Liana, Ungapped and Profinder are part of Ilkka Group, an international group focused on marketing, technology and data-driven

business growth.

The role is based in Sweden and sits within our central Group Marketing organisation. Occasional travel may be required as part of

the role.

You will work closely with teams and stakeholders across Liana, Ungapped and Profinder, as well as colleagues across different

markets.