Product Analyst

We are Sweden's leading app and marketplace for booking beauty and wellness services. As a SaaS company with industry-leading

software, we empower more than 16,000 professionals across the country. Our platform brings together nearly every salon and clinic

in Sweden, making it easy for consumers to book appointments with hairdressers, massage therapists, podiatrists, beauty salons,

chiropractors, and many other specialists—all in one place.

On Bokadirekt.se, consumers can discover, book, and pay for treatments and services in just a few clicks. Every month, our

platform is visited by 3 million consumers, and more than 2 million bookings are made through our website and app. We’re growing

rapidly and are currently a team of more than 100 employees, with offices in Stockholm and Luleå.

We are looking for a Product Analyst to join our Data & Analytics team and serve as the dedicated analytics partner to our Product

organisation.

As a Product Analyst, you will help our product teams make better decisions through data. You'll work closely with product

managers, designers, and engineers to uncover user insights, measure product performance, and drive experimentation across the

customer journey. You'll play a key role in establishing best practices for product analytics, event tracking, and experimentation

while enabling teams to make confident, data-informed decisions.

Your insights will directly influence the experience of millions of consumers and thousands of professionals using Bokadirekt

every month.

Beyond product analytics, we're looking for someone with an AI-native mindset—someone who knows how to leverage AI to work smarter

while applying sound judgement to validate AI-generated insights and recommendations. This is an opportunity to shape how

analytics, experimentation, and AI contribute to the continued growth of one of Sweden's most widely used consumer platforms.

• Drive product insights across the full customer journey by identifying user behaviour, friction points, drop-offs, and growth

opportunities

• Champion our experimentation framework by coaching product managers, designers, and engineers on experiment design and

data-informed decision-making

• The opportunity to influence product strategy and user experience through data at one of Sweden's most widely used consumer

apps

• A flexible hybrid work model with four days in the office each week, including Wednesdays as our "Inspiration Day," when the

whole company comes together for breakfast and shared activities

We review applications continuously, and the position may be filled before the application deadline. We therefore encourage you to

apply as soon as possible.