Senior Marketing Manager

Yabie is a merchant software company, live in across 15 European markets. We grow through two channels: directly with SMB

merchants in Sweden, and partner-first across Europe, alongside PSPs, acquirers and banks. Marketing has a clear job in both: turn

activity into new customers, and give our partners what they need to win merchants.

Over the past year we rebuilt the funnel and proved what works.Year-over-year, marketing delivered more customers and a higher

lead-to-customer conversion rate. Now we're building the team that scales it.

This role owns growth in our Direct Channel, builds our partner marketing and helps shape how we bring product and packaging to

market. You'll report to the Head of Marketing and work closely with Partnerships, Sales and Product.

• Direct Channel growth. Own the path from first click to signed customer for Swedish SMB merchants. You run marketing automation

in HubSpot, set campaign direction with our paid media agency, own conversion on the website, run the customer referral

programme and report on what marketing actually delivers.

• Partner Marketing. Turn partnerships into pipelines. You run ABM toward our target accounts, build launch and enablement kits

for partners and create co-marketing campaigns and partner case studies.

• Product Marketing. Together with Product and Operations, you turn releases and packaging into positioning, sales material and

campaigns for both merchants and partners.

We're a lean team that works from the business objectives through to execution, with agencies supporting production and paid

media. Every month we run new experiments and automate a recurring task, and we're looking for someone who wants to work the same

way.

What the right person looks like: You see the gaps in the plumbing and fix them, and you can also explain to an acquirer why Yabie

makes their merchant offer stronger. You care about what converts, you've built something from scratch before, and you want a role

where the impact is immediate and visible.