Shopper Activation Manager, Oral Health Care

Job Title Shopper Activation Manager, Oral Health Care Job Description As our Shopper & Category Growth Manager for Personal Health, you will drive shopper strategies that accelerate category growth within Oral Health Care. You will lead the development and execution of shopper activation plans aligned with category strategies, creating impactful in-store experiences and ensuring strong brand consistency across all consumer touchpoints. Working closely with marketing, commercial teams, and retail partners, you will optimize launches, strengthen shopper engagement, and help innovate the Nordic retail experience. You will also collaborate with the wider Western Europe Shopper team to share best practices and drive efficiencies across markets. You are the right fit if: You are a passionate shopper expert with 3+ years of experience in retail shopper marketing, ideally with experience in developing category strategies. You love our consumers as much as we do and show a deep understanding of consumer behaviors and can turn these insights into compelling trade arguments. You are hands-on, proactive, detail-oriented and always striving for excellence in every shopper experience you create. You’re analytical, data-savvy, and not afraid to dig into Excel or dashboards to track performance and find opportunities. You want to work together and act as a real team player, a great communicator and are comfortable working with different stakeholders You don’t settle for “good enough” — you take pride in excellent execution and deliver consumer activations that drive results. What you will do: Translate consumer behavior and category strategies into effective activations that drive purchases and boost sales. Make sure our presence in stores (offline and online) is state of the art Monitor and report on the effectiveness of activities, and identify areas for improvement Collaborate with key retailers to ensure successful execution of campaigns. This role offers an exciting opportunity to leverage your expertise in shopper activation, making a significant impact on both consumer behavior and business results throughout the Nordic region. You will play a crucial part in ensuring in-store excellence, fostering an exceptional shopping experience for consumers. By focusing on product placement, promotional strategies, and customer engagement within physical retail environments, you will help optimize the visibility and accessibility of our products, enhancing the overall consumer experience and contributing to robust sales growth in the Nordic market. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. This role is an office role. Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is between 420,000.00 SEK per annum and 660,000.00 SEK per annum. We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations. This role is eligible for annual incentive, with your rewards linked to both individual performance and company results. We’ll share further details during the interview process. We offer a great range of benefits and policies — speak to your recruiter to learn more about what we offer. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. • Learn more about our business. • Discover our rich and exciting history. • Learn more about our purpose. #LI-EU #LI-Office #PersonalHealth At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. 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