VP Enterprise Marketing

Mentimeter is an engagement company with a simple goal: to make every leader better. Through

interaction, insights and recommendations, its platform helps organizations turn participation into better understanding and

stronger performance.

Founded in Stockholm in 2012, Mentimeter is used by 20 million people each month across 1.3

million organizations. At Mentimeter, we believe better leadership starts with listening and that the strongest results are

achieved together. That’s why we foster a culture built on curiosity, collaboration and shared ownership. By joining us, you’ll

help leaders turn participation into deeper understanding and stronger performance, advancing our ambition to help more than one

billion people listen, learn and work better together.

Build Mentimeter's enterprise growth

engine

​

Building on that product-led

foundation, Mentimeter is used daily by more than 84.000 organisations globally across all industries and we now serve more than

3,200 Enterprise customers globally. Our next challenge is to increase a systematic enterprise demand growth engine - and we are

looking for a VP Enterprise Marketing to lead that journey.

This is a global leadership role responsible for how Mentimeter

creates, identifies and converts enterprise demand. You will lead our Enterprise Marketing organisation, report to our Chief Sales

Officer and join Mentimeter's Global Enterprise Leadership Team. Your primary focus will be EMEA and North America, while building

the foundations for APAC. The goal is to connect our product adoption, organic reach and customer base into an Enterprise

qualified pipeline, ARR and customer growth.

What you'll lead

​

You will lead three existing

teams, each with an experienced leader, across three connected areas:

Digital demand

​Build and optimize

enterprise demand generation and capture across web, paid media, account-based programs, content distribution, conversion and

nurture.

Field and customer marketing

​Develop a global strategy across events, partner programs,

customer advocacy, regional activation and use-case storytelling - measured by account engagement, adoption, pipeline and

expansion, not simply attendance.

Executive Exchange

​Build Mentimeter's Executive Exchange into a

distinctive platform for strategic customers, including our Enterprise Community, executive networks, education and certification

programs.

​

What you'll own​

• Define and own Mentimeter's global

Enterprise Marketing strategy, budget and operating model.

• Build an integrated system for demand generation and demand

capture that turns our PLG footprint and product signals into account-level pipeline.

• Set priorities across segments,

accounts, audiences, buying groups, use cases and regions, balancing global consistency with local relevance.

• Create

qualified pipeline and measurable Enterprise ARR impact, with clear accountability for conversion, velocity, attribution and

ROI.

• Recruit, coach and develop leaders and senior marketing talent, creating an organisation that performs beyond your

direct involvement.

• Partner closely with Sales, Customer Success, Product, Growth, Brand, Data and regional leadership to

strengthen the handover from product-led growth to sales-assisted opportunities.

• Stop, redesign or reallocate investment

away from programs that do not create meaningful customer or commercial impact.

What will help you

succeed

​

You are an experienced B2B marketing leader who combines strategic range with commercial discipline.

You are likely to bring:

• 12+ years of B2B SaaS marketing experience, including significant leadership experience in

Enterprise Marketing, Demand Generation, Integrated Marketing or a closely related area.

• Experience leading leaders and

multidisciplinary teams across digital demand, field marketing, customer marketing or executive programs.

• A strong

understanding of enterprise buying journeys, account-based marketing, buying groups, demand capture and pipeline creation in a PLG

environment.

• Experience connecting product-led or high-volume inbound growth with a sales-assisted enterprise

motion.

• Commercial fluency across funnel economics, pipeline, conversion, attribution, investment and ROI.

• Experience operating across EMEA and/or North America and adapting global programs to local markets.
• An AI-native

approach to marketing: using AI to improve insight, experimentation, personalisation and performance - not only individual

productivity.

You create clarity where ownership

is shared and the answer is not obvious. You set a high bar while building trust, develop leaders and give talented people

meaningful ownership. Most importantly, you want to build - not simply inherit and administer - a modern Enterprise Marketing

function, see the strategy through and be accountable for its long-term impact. You are ambitious while staying humble, curious

and collaborative in how you get there.

Why this role

​

You will have the mandate to

shape how Mentimeter approaches enterprise demand globally and define the next chapter of our Enterprise growth. If you are

looking for a finished playbook, this probably is not the role for you. If you want to build the system and be accountable for its

impact, we would like to hear from you.

We’re actively hiring for one position, which can be based in either Stockholm or

Toronto. The role follows our hybrid way of working.

At Mentimeter, we

have a Leadership Manifesto that sets a shared direction for how we lead ourselves, our teams and the business. We call it Heart

& Bravery.

We expect our

leaders to develop high-performing teams through both care and challenge, drive the right results in a changing environment, and

set a clear direction by connecting the work to our vision and making the complex simple.

You will learn more about our

Leadership Manifesto throughout the recruitment process. These principles are also an important part of how we assess and hire

leaders at Mentimeter.

We want the process to be transparent and give both you and us the

opportunity to get to know each other properly. The steps are:

• Hiring Manager Interview: ​A 20-minute coffee chat with our Chief Sales Officer to meet and learn more

about the role

• Business Case & Competence Interview​
• A short business case, submitted the

day before the competence interview

• Competence interview: 75-minute at our office
• Leadership

and culture interview: ​90-minute at our office

• References and a coffee chat​ with the team

At Mentimeter, we believe in fair

and transparent compensation that grows with you. The salary range for this role is SEK 103,000–SEK 135,000 per month. It’s

intentionally broad to reflect the different stages of growth within the role: from early development to deep expertise and

meaningful impact.

Where an individual is placed within the range depends on factors such as relevant experience,

demonstrated skills, and alignment with the role’s requirements. We’re committed to supporting your growth. You’ll have ongoing

development conversations with your manager, and your salary will evolve as you build skills and contribute to our

mission.

In addition to your monthly salary, we offer a comprehensive benefits package—learn more about it here:

https://www.mentimeter.com/benefits/stockholm.

What Mentimeter can

offer

​At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We

believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program

(including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to

innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a

beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on

work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension

contributions. Learn more about our benefits by visiting our Benefits & Perks

page

AI and Hiring at Mentimeter​

At

Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection

that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support

structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people. AI

strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a

people-first culture, where technology helps us listen, learn, and grow together.

Culture at

Mentimeter

​At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform

that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where

differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women,

people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give

everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.

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