Web & Digital Optimization Manager

Stratsys and Hypergene are now one organisation, serving customers across the Nordics with solutions for Financial planning,

Performance Management, GRC, Sustainability and Quality. We are now looking for a Web & Digital Optimization Manager to join the

Hypergene Group in Stockholm.

This is an exciting opportunity to take on a role with clear ownership and real influence during a time of change. You will take

overall ownership of our new shared website and its digital effectiveness – from a technical, visual and commercial perspective –

while playing a central role in shaping how our digital presence develops as Stratsys and Hypergene come together.

Read more about the Stratsys and Hypergene merger here:

https://www.stratsys.com/news-blog/hypergene-stratsys-officially-join-forces

• Join Hypergene Group at an exciting stage and play a key role in developing a shared digital presence for two established SaaS

companies.

• Collaborate with an ambitious and close-knit Marketing team across Demand Generation, Brand, Content, Design and Lifecycle

Marketing.

As Web & Digital Optimization Manager, you will have a key role in developing how our website and wider digital presence support

the customer journey and commercial objectives across Hypergene Group.

You will define how our website should evolve across markets, languages and stages of the buying journey. This includes owning key

performance metrics for traffic, engagement and lead conversion, and using data and user behaviour to identify, prioritise and

drive the initiatives that create the greatest impact.

You will drive structured CRO initiatives to continuously improve how visitors engage with our digital presence. Working closely

with Demand Generation and Lifecycle Marketing, you will develop and optimise landing pages, forms, CTAs and user journeys.

As the way people search for and evaluate solutions continues to change, you will develop our approach to technical and on-page

SEO, AEO/GEO and LLM findability. You will also strengthen our presence across relevant third-party channels, such as G2, Reddit

and review platforms, ensuring that Hypergene Group is visible and accurately represented where future customers seek information.

You will create structure around our web operations, including CMS governance, publishing processes, quality standards, GDPR

compliance, cookie consent and tracking. Together with internal stakeholders and external web and performance agencies, you will

set direction, prioritise initiatives and align Marketing, Brand, Content and Design around a shared web roadmap and future

digital platform.

You are structured, proactive and commercially minded, with strong project management skills and the confidence to take ownership.

You can see the bigger picture of how digital presence should support a business, while also translating it into clear priorities

and practical next steps.

You are comfortable setting direction, asking the right questions and balancing different perspectives. At the same time, you

enjoy working closely with colleagues and partners to bring people together around a shared direction. Curiosity about digital

behaviour and a genuine interest in shaping what comes next are key to succeeding in this role.

You will report to the Head of Demand & Revenue Marketing and join a close-knit, ambitious Marketing team spanning Demand

Generation, Brand, Content, Design and Lifecycle Marketing. You will work from our central Stockholm office.