Digital Marketing & Platform Manager

Are you an experienced digital marketer who enjoys combining strategy and analysis with hands-on execution? At Abilia, you will

take the lead in developing digital platforms that build awareness, generate qualified traffic and create stronger customer

journeys.

Hammer & Hanborg is looking for a Digital Marketing & Platform Manager to Abilia who can bring strong digital expertise to the

marketing team and turn insights into action.

This is a role for someone who sees both the bigger picture and the details that make digital performance happen. You will set

direction and priorities while also working hands-on with websites, CMS, SEO, content, landing pages, analytics and optimization.

As Digital Marketing & Platform Manager, you will take the lead in developing Abilia’s digital platforms into strong content and

lead-generation hubs, increasing awareness, qualified traffic, engagement and conversion.

You will combine strategic thinking, data-driven analysis and operational execution. An important part of the role is to

continuously understand how the digital platforms perform and use those insights to identify improvements and new opportunities.

You will work across digital customer journeys and support campaigns, product launches and localization. You will also coordinate

and work with external partners and bring digital expertise and best practices into the wider marketing team.

The role covers several digital platforms, including websites and webshops, and involves collaboration with functions such as

Marketing, Product Management and Sales.

You have solid experience in digital marketing and understand both what drives digital performance and how to execute it in

practice.

You are strategic enough to see the bigger picture, analytical enough to understand what works and why, and hands-on enough to

turn insights and ideas into action. You are comfortable moving between setting direction, analyzing performance and getting the

work done.

You combine strong digital capabilities with a commercial and customer-focused mindset. You enjoy working collaboratively across

functions and are comfortable coordinating external specialists and partners when needed.

Abilia has more than 50 years of experience in developing assistive technology based on people’s needs. Its solutions support

people in living more independent, participatory and inclusive lives and include cognitive support, communication, environmental

control, safety and monitoring solutions.

Abilia’s solutions are grounded in research and shaped by real user needs, with the ambition to make a meaningful difference in

everyday life.

Abilia is an international company with offices in Sweden, Norway, the UK and Germany, and its products are sold in more than 20

markets through resellers. The company is owned by MedCap, a Nordic investor focused on established Life Science companies

The role has no formal personnel responsibility but leads cross-functional platform work and coordinates internal stakeholders and

external partners.

Perhaps you recognize yourself immediately. Or perhaps it is the combination of digital marketing, platforms, analysis and

hands-on execution, in a company whose solutions can make a real difference in people’s everyday lives, that sparks your interest.

Please apply through the “Apply now” button, upload your CV, and answer some questions. We do not want a cover letter. We are

actively reviewing applications, so apply as soon as possible. Due to the GDPR, we can’t accept applications through email. For

questions, contact recruitment consultant Christina Nerpin at christina.nerpin@hammerhanborg.com