Product & Marketing Director - ContextVision

Lead portfolio strategy, product management, and global marketing in a company shaping the future of Software as a Medical Device,

medical imaging, and quantitative diagnostics.

As Contextvison continues to expand its focus on image analysis, quantitative imaging, and AI-driven diagnostic solutions, this

role offers a unique opportunity to shape both the product portfolio and commercial direction of the business.

We are looking for a strategic and hands-on leader with a strong track record in medical device product management, product

marketing, and commercial strategy. Working closely with customers, clinical stakeholders, OEM partners, R&D, Sales, and Executive

Management, you will play a key role in leading portfolio strategy, driving go-to-market execution, as well as supporting the

global Sales team to accelerate the company's continued growth.

As Product & Marketing Director, you will lead and be accountable for Product Management, Product Marketing, and Market

Communication as one integrated team. Combining strategic leadership with a hands-on approach when needed, you will drive

portfolio strategy, go-to-market activities, product launches, and global marketing initiatives. You will play a key role in

ensuring the portfolio’s success throughout its life cycle while fostering close collaboration across functions and markets.

You will report to the Chief Product and Service Officer and become part of an international organization where innovation,

collaboration, and customer value are at the core of the business.

ContextVision is a medical technology software company specializing in image enhancement, image analysis, and artificial

intelligence. For more than 40 years, the company has partnered with leading OEM manufacturers worldwide, helping improve image

quality, diagnostic confidence, and clinical outcomes. Today, ContextVision's solutions are integrated into imaging systems used

globally, while the company continues to break new ground within AI-driven healthcare, quantitative ultrasound, and

biomarker-based diagnostics.

• Lead Product Management, Product Marketing, and Market Communication as one integrated team, with overall responsibility for

portfolio strategy, positioning, and life cycle management.

• Establish shared ways of working, templates, and quality standards across the team, while actively supporting capability

development and driving operational excellence where needed.

• Define and execute portfolio strategy, market segmentation, value propositions, go-to-market activities, and differentiated

solution offerings that combine products, services, and tools to maximize customer value and market penetration.

• Identify and evaluate new portfolio opportunities, define product concepts based on customer and market needs, and drive

selected initiatives through development to successful market launch, including future offerings in quantitative imaging and other

emerging areas.

• Provide strategic direction for portfolio roadmaps and life cycle management, working closely with Product Management to align

market needs, R&D capabilities, and business priorities.

• Drive market intelligence, customer insights, and competitive analysis to identify growth opportunities and guide portfolio

development.

• Lead product launches, sales enablement initiatives, global marketing communications, brand management, campaigns, events, and

digital channels.

• Build alignment and influence across technical, clinical, commercial, and executive stakeholders, combining strategic leadership

with a hands-on approach to ensure successful execution and business impact.

• Senior leadership experience within Product Management, Product Marketing, Commercial Strategy, or a combination of these areas,

in a medical device or health technology company.

• Proven ability to lead and develop multidisciplinary teams while influencing technical, clinical, commercial, and executive

stakeholders in international and cross-functional environments.

• Strong track record of driving organizational change, establishing structure, and creating cross-functional alignment during

periods of transformation and growth.

• Proven success in portfolio strategy, lifecycle management, go-to-market planning, and product launches, translating market,

customer, and clinical insights into commercially successful offerings in close collaboration with R&D.

• Experience developing global product positioning, messaging, product marketing content, and sales enablement programs at HQ

level to support international commercialization and growth.

• Experience within medical imaging, image analysis, diagnostic software, healthcare AI, Software as a Medical Device (SaMD), or

related healthcare technology fields.

• Experience from complex B2B technology environments. Experience working with OEM partnerships, integrated solutions, and long

sales cycles is highly valued.

Anna Emterling, Sr Recruitment Manager

+46 76 313 01 37

anna.e@haegercarlsson.com