
VML MAP · Copenhagen
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how ...
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al
is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting
strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation,
CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class
partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth
solutions tailored to the needs of our clients’ businesses.
Would you like to lead high-impact Customer Experience (CX) and CRM strategies for our global top-tier clients, driving
significant business transformation and unlocking new levels of customer value? Are you a highly motivated, business-savvy
professional ready to leverage your extensive strategy consulting experience to tackle complex challenges at the intersection of
customer strategy, technology, and operations? Then you might be just the Strategy Consulting Manager we’re looking for!
As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that
effectively integrate creativity and data to cultivate valuable relationships between consumers and brands, we are seeking and
experienced Strategy Consulting Manager to join our highly engaged, skilled, and expanding Customer & Business Strategy Consulting
team. This role will have a particular emphasis on CX design and CRM transformation.
You will primarily engage with client leadership teams, often leading workstreams and engagements independently within the CX and
CRM domain. Your assignments will focus on shaping strategic direction, including:
customer journey design, CRM capabilities, and CX innovation.
platform optimization/implementation, ensuring alignment with client objectives and market realities.
tangible strategies for personalization, loyalty, and improved customer engagement.
improvement to drive customer lifetime value.
Dynamics, SAP CX) and implementation strategy.
value creation across the customer lifecycle.
matters related to customer strategy, experience, and CRM.
firm's growth and thought leadership.
deliverables without direct line management responsibilities.
capital and competitive edge.
You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will
have ample opportunity to further develop your personal and professional leadership skills. Your role will involve significant
collaboration with cross-functional experts and professionals from our technology, data science, creative, and client teams across
our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the
world.
You possess a self-starter and can-do mentality, thriving in complex environments while maintaining a structured approach and
meticulous attention to strategic detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse
qualitative and quantitative data, establishing profound insights and crafting compelling, executive-ready narratives.
With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple abstract and
concrete variables to form robust strategies. You excel at building and managing high-level stakeholder relationships, and in
a significant focus on Customer Experience (CX) and Customer Relationship Management (CRM) initiatives.
loyalty programs) and CRM strategies (e.g., platform selection, roadmap definition, capability
assessment, MarTech integration).
application.
outcomes in CX/CRM transformation.
senior stakeholders on customer-centric topics.
CX insights and CRM value propositions.
formulating innovative solutions.
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer
through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and
the power of technology and data, we work with some of the world's most admired brands to help them on their transformation
journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers,
consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each
contributing to a culture that values connection, belonging, and the power of differences.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions,
world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single
company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture
opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to
characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same
opportunities to progress in their careers.
When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data
during when you apply for a role with us, on how you can update your information or have the information removed please read
our Privacy policy. California residents should read our California Recruitment Privacy Notice.
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Are you an inspirational leader driven by a passion for transforming customer experiences and marketing strategies? Join our Customer & Business Strategy team to not only spearhead the design and delivery of innovative solutions for global brands but also to build, motivate, and empower high-performing teams. This is an opportunity to leave a lasting impact, both on our clients and on the incredible talent you will lead. WHAT WILL YOUR DAY LOOK LIKE? As a Senior Strategy Consulting Director, you will lead with vision and empathy, fostering an environment where innovation thrives and talent excels. Client Delivery * Inspire and Lead Client Engagements: Galvanize cross-functional teams to lead multiple complex client engagements, fostering a culture of excellence to ensure profound strategic impact, robust profitability, and unparalleled client satisfaction. * Strategic & Inspirational Partnership: Act as a strategic business partner to clients and their teams, providing visionary thought leadership across customer experience and marketing transformation, while inspiring confidence and driving collaborative success. * Empowerment & Stakeholder Mastery: Expertly navigate and manage complex stakeholder relationships across global, matrixed environments within VML / WPP, empowering your teams to achieve seamless collaboration and delivery. * Excellence in Delivery: Champion the highest quality of deliverables, instilling a commitment to measurable business value and inspiring teams to exceed expectations. Capability Development * Cultivate and Elevate the Capability: Provide visionary leadership in shaping and evolving the Customer & Business Strategy team’s core offerings, with a relentless focus on CX strategy, CRM, loyalty, and digital innovation, ensuring the team remains at the forefront of the industry. * Foster Innovation & Growth: Inspire and drive innovation in delivery methodologies, including the adoption of AI and agentic operating model design, empowering your team to explore new frontiers and deliver cutting-edge solutions. * Nurture & Develop Talent: A primary focus on being an inspirational mentor and dedicated coach to our consulting talent. You will actively guide career growth, conduct impactful performance reviews, facilitate meaningful goal setting, and champion continuous learning and skill development within your team. * Shape Our Culture: Play a pivotal role in contributing to the strategic direction, fostering an inclusive, high-performance, and supportive culture within the practice, where every team member feels valued and empowered to excel. Business Development * Lead & Inspire Business Growth: Take decisive leadership in major new business pursuits, inspiring your team to collaboratively convert opportunities into profitable and impactful engagements. * Strategic Client Expansion: Develop and execute visionary client relationship strategies, empowering your team to proactively grow VML MAP’s footprint and deepen client partnerships. * Orchestrate Partnerships: Proactively identify, cultivate, and manage strategic partnerships across technology and service ecosystems, leveraging your team's collective strengths. * Drive Team Success: Inspire the team to achieve ambitious revenue targets and strategically expand the client portfolio, fostering a shared sense of ownership and success. WHO ARE YOU GOING TO WORK WITH? You will be a pivotal and inspirational leader within our dynamic Customer & Business Strategy capability, reporting to the Capability Lead. In this highly collaborative role, you'll not only guide global brands, client teams, and internal stakeholders across VML / WPP through complex customer experience and marketing transformations, but you'll also serve as a foundational mentor. Your leadership will be instrumental in nurturing and developing our consulting talent, shaping our cutting-edge offerings, and continuously driving a culture of innovation and excellence. WHAT DO YOU BRING TO THE TABLE? * Proven Leadership & Consulting Experience: Extensive and proven experience in a Big 4 consultancy, leading strategy firm, or top-tier marketing agency, with a track record of building and nurturing high-performing teams. * Transformational Impact: Demonstrated success in leading, inspiring, and delivering complex customer experience and marketing transformation programs through effective team leadership. * Platform Acumen: Familiarity with leading platforms such as Salesforce, Adobe Experience Cloud, Braze, Google Marketing Platform, and the vision to guide teams in their optimal utilization. * Strategic Commercial Insight: Exceptional commercial acumen, with the ability to inspire teams to link strategic initiatives directly to measurable business value. * Inspirational Leadership & Communication: Outstanding communication, visionary leadership, and exemplary stakeholder management skills, with a proven ability to coach, mentor, and motivate teams to achieve collective success. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Would you like to contribute to high-impact growth strategies for our global top-tier clients, helping to drive significant transformation and unlock new levels of value? Are you a highly motivated, business-savvy professional ready to leverage your strategy consulting experience to tackle complex challenges at the intersection of growth strategy, customer experience, technology and operations? Then you might be just the Senior Strategy Consultant we’re looking for! We specialize in helping brands to formulate and activate consumer-centric strategies that generate growth. We are looking for an experienced Senior Strategy Consultant to join our expanding team. This role will focus on delivering robust customer experience strategies for our clients in areas including loyalty, omni-channel CRM and Agentic CX. WHAT WILL YOUR DAY LOOK LIKE? You will primarily engage with client project teams, often owning key workstreams and deliverables independently within broader strategic engagements. Your assignments will focus on shaping strategic direction, including: * Supporting and facilitating strategic work sessions with client stakeholders, helping to guide decision-making processes around business growth, brand and CX strategy, and operational readiness. * Driving the development of robust business cases, strategic recommendations, and actionable roadmaps to address client objectives and market realities. * Orchestrating qualitative and quantitative research, market analysis, and competitor benchmarking, translating data and insights into tangible strategic recommendations. * Conducting current-state assessments of client capabilities, identifying operational gaps and strategic opportunities for improvement. * Owning the delivery of strategic frameworks and solutions, from initial research and analysis to implementation planning, ensuring high-quality deliverables. * Cultivating strong daily working relationships with client counterparts, acting as a reliable advisor and trusted partner on key project workstreams. * Supporting the development of new business opportunities and client proposals, contributing to our firm's growth. * Collaborating closely with cross-functional project teams to ensure the seamless integration of strategy with technology, creative, and data execution. WHO ARE YOU GOING TO WORK WITH? You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will have ample opportunity to further develop your personal and professional consulting skills. Your role will involve significant collaboration with cross-functional experts and professionals from our technology, data science, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world. WHAT DO YOU BRING TO THE TABLE? You possess a self-starter and can-do mentality, thriving in fast-paced environments while maintaining a structured approach and meticulous attention to detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data, establishing profound insights and crafting compelling, executive-ready narratives. With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple variables to form robust strategies. You excel at building and managing stakeholder relationships, and in addition, you have: * A relevant master's degree; preferably within Business, Economics, Marketing, or a related quantitative field. * 3+ years of progressive strategy or management consulting experience from a management consulting firm, Big 4 environment, or an in-house corporate strategy team. * Experience in marketing strategy, brand strategy, or digital transformation is a strong plus, though a broad strategy consulting background is highly valued. * Demonstrated ability to lead complex workstreams independently, taking full ownership of deliverables and project deadlines. * Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to structure and present complex ideas clearly. * High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication, particularly for presenting strategic insights and financial business cases. * Superior analytical and complex problem-solving abilities, capable of dissecting business challenges and formulating innovative solutions. * A willingness to travel internationally as required to meet client and project demands. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.
WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Would you like to lead high-impact customer loyalty and retention strategies for our global top-tier clients and drive significant business transformation by cultivating lasting relationships and maximizing customer lifetime value? Are you a highly motivated, business-savvy professional ready to leverage your extensive strategy consulting experience to tackle complex challenges related to building enduring customer engagement and advocacy? Then you might be just the Strategy Consulting Manager we’re looking for! As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that effectively integrate creativity and data to cultivate valuable and loyal relationships between consumers and brands, fostering long-term retention and maximizing customer lifetime value, we are seeking an experienced Strategy Consulting Manager to join our highly engaged, skilled, and expanding Customer & Business Strategy Consulting team. WHAT WILL YOUR DAY LOOK LIKE? You will primarily engage with client leadership teams, often leading workstreams and engagements independently. Your assignments will focus on shaping strategic direction, including: * Leading strategic work sessions with senior client stakeholders, facilitating critical decision-making processes to enhance customer loyalty, retention, and advocacy. * Driving the development of robust business cases, strategic recommendations, and actionable roadmaps, ensuring alignment with client objectives and market realities, with a strong focus on increasing customer lifetime value and reducing churn. * Orchestrating comprehensive market research and data analysis, including customer segmentation, behavior analysis, loyalty program effectiveness, and Voice of Customer (VoC) insights, translating complex findings into clear, insightful, and executive-level recommendations for loyalty-driven growth. * Designing, implementing, and optimizing comprehensive loyalty programs, customer relationship management (CRM) strategies, and personalized engagement initiatives across the customer lifecycle. * Owning the delivery of strategic frameworks and solutions, from initial concept to implementation planning, ensuring impact and value creation through enhanced customer engagement and retention initiatives. * Cultivating and managing deep relationships with client executives, acting as a trusted advisor and thought partner on all aspects of customer loyalty, relationship management, and customer experience (CX). * Proactively identifying and developing new business opportunities, contributing significantly to our firm's growth and thought leadership in the loyalty and customer retention space. * Providing guidance and mentorship to project team members, fostering a high-performance culture and ensuring the quality of deliverables for loyalty-focused engagements. * Shaping and evolving our proprietary offerings and methodologies, contributing directly to MAP’s intellectual capital and competitive edge, particularly in customer loyalty strategy, program design, and measurement. WHO ARE YOU GOING TO WORK WITH? You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will have ample opportunity to further develop your personal and professional leadership skills. Your role will involve significant collaboration with cross-functional experts and professionals from our technology, data, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world, helping them build stronger, more loyal relationships with their customers. WHAT DO YOU BRING TO THE TABLE? As a person, you are a natural leader and a strategic thinker. You possess a self-starter and can-do mentality, thriving in complex environments while maintaining a structured approach and meticulous attention to strategic detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data, particularly customer behavioral data, loyalty metrics, and customer sentiment, establishing profound insights and crafting compelling, executive-ready narratives. With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple abstract and concrete variables to form robust strategies that foster customer devotion. You excel at building and managing high-level stakeholder relationships, and in addition, you have: * 5+ years of progressive strategy or management consulting experience from a top-tier consulting firm or Big 4 environment. * Proven expertise in crafting and implementing customer, commercial, sales, marketing, or service strategies, coupled with a deep understanding of relevant business and technology transformations. Specifically, demonstrated success in developing and executing customer loyalty strategies, retention programs, and customer experience initiatives focused on increasing CLTV. * Strong understanding of loyalty program mechanics, customer segmentation, personalization at scale, and the strategic role of data in driving loyal customer relationships. * Familiarity with CRM platforms (Braze/SF/Adobe), Customer Data Platforms (CDPs), marketing automation tools, and analytics platforms commonly used in loyalty management. * Demonstrated ability to lead complex projects and workstreams independently, taking full ownership of deliverables and client outcomes. * Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to influence senior stakeholders. * High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication. * Superior analytical and complex problem-solving abilities, capable of dissecting challenges and formulating innovative solutions to build, measure, and sustain customer loyalty. * A willingness to travel internationally as required to meet client and project demands. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.