Senior Product Manager

Join Vivino, the world's leading community-driven e-commerce platform, powered by personalisation, with over 75 million community members, as a Senior Product Designer in Copenhagen. Embrace the opportunity to shape the wine-buying experience for millions of passionate wine lovers by leveraging your expertise in digital consumer products.   Your chance to create exceptional user experiences and interfaces that 75 million community members love to use As part of our Design department, you will be collaborating closely with cross-functional teams to transform Vivino's value proposition and build user confidence through technology. With a focus on strategic, insight-driven design and an eye for detail, you will continuously iterate and improve experiences that align with Vivino's brand vision. Based in Copenhagen, Denmark, and temporarily reporting to our CPO, you will work closely with our Design and Engineering team, as well as our Senior Product Managers (among other key stakeholders). As our Senior Product Designer, you will shape customer-focused product development, directly addressing our most significant strategic touchpoints across the wine journey. More specifically, you will be responsible for the following: * Lead the end-to-end design process, from ideation to execution, across new and existing features, always in service of clear user goals. * Explore, prototype, and ship new functionality, running experiments to learn quickly and improve what we build. * Create and refine product flows that strengthen the connection between free and premium users, helping them understand Vivino's value at every stage. * Translate complex data, behavioural insights, and research findings into clear, emotionally resonant, and measurable product experiences that create meaningful outcomes. * Produce high-quality wireframes, prototypes, and high-fidelity designs that communicate both technical functionality and narrative intent. * Participate in design critiques, sharing constructive feedback and helping raise the overall craft, impact, and clarity of Vivino's product design.   Collaborative, valuing teamwork, constructive critique, and cross-functional alignment Success in this role means transforming our strategic focus areas into valuable user experiences. Throughout your time at Vivino, you will have shipped delightful, habit-forming experiences that increase engagement and retention. You will have moved fast through ambiguity, turning rough ideas into shipped, polished features on iOS and Android. Your care for craft and consistency will have raised design quality across teams, helping Vivino feel not just functional, but like a trusted companion for everyone who loves wine. While we prefer not to confine anyone to rigid categories, we believe you will thrive and succeed in this position if you take ownership of your work, think strategically, and build alignment through collaboration. You are user-first, designing with deep empathy and a holistic understanding of user behaviour and motivation. You are curious and excited about how AI is changing the way we build products, not just as a tool you use, but as a way to work faster and smarter. As a passionate designer, you bring clarity, emotion, and a compelling narrative to every product interaction. Furthermore, we would think you can demonstrate the following: * Experience designing consumer digital products, including shipping native iOS and Android apps. * Demonstrated success designing for complex user flows within freemium, subscription, or loyalty-based products. * A strong professional portfolio showcasing UX/UI excellence and clear evidence of measurable business or engagement impact. * Fluency in Figma and modern prototyping tools. * Familiarity with user testing, interviews, experimentation, and A/B testing — and a track record of using what you learn to inform design iteration. * Curiosity about using AI to explore ideas, prototype faster, and evolve design systems — hands-on experience designing AI-powered user experiences is a plus. Even if you do not feel you meet every single requirement listed, we encourage you to apply if you feel passionate about maintaining high design quality and consistency across platforms while actively contributing to Vivino's evolving design system. Working at Vivino Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes as long as we take ownership, learn from them, and support one another in our continual improvement. We have a lot of fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events. Who are we? Trusted by millions to discover and buy the right wine every time. Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalised wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and iOS devices. We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong. Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone. Commitment to diversity and inclusion Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.   Application deadline: August 6, 2026

ABOUT THE JOB We're looking for a Product Specialist Manager to lead and develop our international Product Specialist function from our headquarters in Herlev. This is a hands-on leadership role in a company that is still building, scaling, and expanding into new markets. That means real ownership, real influence, and plenty of opportunities to shape both the team and the way we work. You'll report directly to the Product Director and play a key role in connecting local market needs with product development across Flatpay's growing European footprint. WHAT YOU'LL DO You will lead a team of seven Product Specialists across Denmark, Germany, Finland, France, Italy, the Netherlands, and the UK. Each Product Specialist acts as the product ambassador for their market, owning the enablement, feedback collection, and local product understanding needed to ensure success in their country. As their manager, your role is to help them succeed, develop, and scale their impact. People & Performance You will: * Conduct regular 1:1s, performance reviews, and development conversations * Coach Product Specialists through complex stakeholder management and cross-functional collaboration * Own the recruitment and onboarding of new Product Specialists as the team expands into additional markets * Support them in navigating different market conditions, priorities, and maturity levels * Raise the bar for performance and continuously develop the function * Ensure each market receives the product support and attention it needs Market Intelligence A key responsibility will be ensuring that valuable local insights reach the right people. You will: * Own the framework for collecting and communicating product feedback across all markets * Ensure Product Managers receive structured, actionable insights rather than noise * Drive accountability across the feedback loop, both from Product Specialists and Product Managers * Help ensure that local market needs are understood and reflected in product decisions Travelling This is an international role and requires regular travel. You should expect to visit local markets several times per month to support your team, strengthen collaboration, and assist with product launches and market initiatives. WHO YOU ARE Hard requirements * Prior experience managing a team – you have done this before and you have the scar tissue to show for it * Strong commercial and business judgment – this role requires constant prioritization across competing demands, markets and stakeholders * The ability to hold your own with senior stakeholders across product, sales, and local market leadership. A humble and respectful, but professional and stern attitude is required.  Strong indicators of success You will likely thrive in this role if: * You've worked in an environment that was still being built – where the process you needed did not exist yet, so you made one * You communicate clearly across functions with different priorities and agendas * You give feedback directly and early, not carefully and late * You are willing to fail and learn, rather than play it safe and not develop Industry experience is not a requirement. Smart people can learn payments. What matters more is your ability to lead people, understand commercial realities, and operate effectively in an environment where not everything is already figured out. Success in this role is not measured by direct revenue ownership. Instead, it's measured by how effectively your team enables local markets, strengthens product adoption, and helps Flatpay build products that work across Europe. Most importantly, you understand that managing people across seven countries requires flexibility. What works in Denmark will not necessarily work in Italy, Germany, or the UK—and you're excited by that challenge.