Wireless Logic · Milton Keynes
Head of Marketing
Job Title: Head of Marketing Reports to: Chief Revenue Officer Department: Sales and Marketing About Comms365 Comms365, part of Wireless Logic Group, is a...
Job Title: Head of Marketing
Reports to: Chief Revenue Officer
Department: Sales and Marketing
About Comms365
Comms365, part of Wireless Logic Group, is a UK-based provider of resilient, always-on business Internet connectivity, delivering
4G/5G, fixed-line, bonded Internet, SD-WAN, and network security solutions to organisations that can't afford downtime. Founded in
2008, the company owns and manages its own Cisco-based core network and counts clients like Moonpig, BT, and The Entertainer among
its customers.
Overview:
The Head of Marketing will play a leading role in the growth of Comms365. The primary objective is to work alongside the Senior
Leadership Team to align marketing initiatives with business goals, build the go-to-market strategy, generate demand, and deliver
the required volume of leads to support the sales targets and revenue growth plan.
This role oversees all marketing functions, along with external agency support, and collaborates closely with sales, product,
channel partners and suppliers.
The job will involve deploying a variety of tried and trusted, as well as innovative techniques, across both our direct and
indirect channels to market. In doing so enhancing brand awareness and building a predictable sustainable pipeline of sales
opportunities, from both outbound and inbound campaign activity, to drive customer acquisition.
The role will be hybrid, working from the Comms365 office, home working and where required attending events.
Basic Functions:
- Develop and implement the marketing strategy aligned with Comms365 company objectives
- Lead brand positioning, messaging, and go-to-market plans
- Oversee digital marketing, content, demand generation, PR, events, and campaigns
- Analyse market trends, customer insights, and competitive landscape
- Manage marketing budgets, forecasts, and ROI reporting
- Lead, mentor, and grow a high-performing marketing team
- Oversee agency, vendor, and partner relationships
- Track and report on KPI’s, campaign performance, and marketing effectiveness
Wider Initiatives:
- Marketing Plan and Budget: Develop and implement an annual marketing plan within an agreed budget to deliver the required leads
and retention levels to achieve C365 financial targets
- Reporting: Complete a monthly board report on the progress of the annual plan and budget, and report on the KPI’s for each
campaign on a more frequent basis
- Demand Generation: Compiling end to end campaigns to drive interest and sales results in multiple products – whether new
business, partners, or cross sell into existing clients.
- Events: Build and run an event calendar that drives interest from both our direct and partner channels to support lead
generation and brand awareness enhancement
- Supplier engagement: Engage with existing and future suppliers/vendors/partners to secure their support from a content,
resource and financial perspective for campaigns & events
- Partner Strategy: Develop strong relationships with marketing and commercial contacts within key partners, aligning
go-to-market strategy and supporting with campaign
- SDR’s: Support the management and success of the Comms365 SDR strategy, ensuring there is a calendar of campaigns and strong
data flow built into their sequences. Consistently review and make recommendations for enhancements.
- Customer communication: Drive enhancements to the overall customer experience, supporting improvements in NPS by implementing a
strong customer journey, incorporating welcome packs, in-life product offers, newsletters, renewal plans, retention offers.
- Website/Webshop: Manage and enhance the impact of the on-line presence through monthly analysis, reports and statistics making
recommendations for improvements (key word, SEO etc)
- Social Media: Grow the volume of inbound leads and LI followers, publishing regular engaging content to support inbound and
outbound lead activity
- Data Management: Ensure all systems are managed and updated (ConnectWise, Cognism, Hubspot etc.) with required campaign
information
- Product and industry knowledge: Possess and maintain in-depth knowledge of the existing UK Telecoms and IT Reseller/MSP
markets, as well as Comms365 service offerings and value propositions, ensuring you can articulate these and can align with
industry trends and developments
- Brand Advocacy: Act as a brand ambassador for Comms365 internally and externally, ensuring that all partner- facing
communications are consistent with the company’s values and strategic
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst
enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how
we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to
have our employees experience our office culture as much as possible.
Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and
inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both
internally and externally to ensure success in our mission.
By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection
Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of
your data please contact us (recruitment@wirelesslogic.com) and we will respond to your query as soon as possible.
Role
Head of Marketing
Category
Försäljning, inköp, marknadsföring
Location
Published
July 22
Deadline
August 22
Source