Associate Director, Paid Social Media

DEPT

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.  THE ROLE: As an Associate Director, Paid Social, you are a strategic social media leader with a proven ability to manage complex, full-funnel paid social programs end to end. You excel at developing and executing advanced paid social strategies, building and leading high-performing teams, and translating performance insights into clear, compelling roadmaps and client-ready narratives. Your leadership blends analytical rigor, creative thinking, and a relentless focus on performance excellence—driving both client success and sustainable agency growth. As a trusted mentor and collaborative leader, you foster strong team cohesion and unlock individual potential through hands-on coaching and thoughtful guidance. You take a deep-dive approach to onboarding and development, helping new team members quickly understand client priorities, business objectives, platform best practices, and creative testing frameworks. In this role, you set the standard for paid social excellence—driving profitability, elevating strategic thinking, and empowering teams to consistently deliver outstanding results. WHAT YOU’LL DO: * Lead channel-specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, TikTok, LinkedIn, Reddit, Snap, and Pinterest, and DEPT’s broader service offerings to drive growth across the funnel. * Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts, aligning tactics with client objectives, measurement frameworks, attribution models, and spend levels. * Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy, and cross-channel initiatives. * Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability, recommending strategic pivots as needed to meet or exceed KPIs. * Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, Qontrol, platform QA frameworks, and internal standards across teams. * Partner closely with Client Partners and activation teams to deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; and provide strategic consultation throughout deck development and presentations. * Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts, and team coordination issues to ensure timely, high-quality execution. * Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.   WHAT YOU BRING: * Minimum of 5 years of experience in paid social advertising. * Minimum of 3 years of experience in client-facing roles, serving as a strategic advisor. * MUST have B2B experience  * Proven track record of managing and scaling successful paid social programs for enterprise-level or highly complex accounts. * Deep proficiency in paid social platforms and tools, including Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Reddit, etc. and analytics solutions. * Strong analytical skills with the ability to interpret performance data, uncover insights, and translate findings into clear, actionable recommendations. * Experience leading, managing, and developing teams, with a strong focus on mentorship, performance growth, and career development. * Excellent communication and interpersonal skills, with the ability to build trust and influence clients and cross-functional internal partners. * Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture. * Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth. * Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs.   WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package: * Healthcare, Dental, and Vision coverage * 401k plan, plus matching * PTO * Paid Company Holidays * Parental Leave WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.  Learn more about DEPT®   DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $108,000—$145,000 USD

HelloFresh

THE ROLE HelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin, writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digial media component, emphasizing bold, attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth. You'll spend most of your time on mid- and lower-funnel assets across several channels (including CRM, paid social, organic social, display, flyers, packaging, and landing pages), with some lighter brand work mixed in to keep things interesting. You understand how to use copy to build credibility, spark interest, and move people to act. You sweat the details, sharpen every line and know that a well-placed verb beats a stack of adjectives. This role sits within the Global Creative team, reporting to the Associate Director of International Content Strategy and working closely with stakeholders across local and global markets. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. WHAT YOU’LL DO * Respond to briefs and write impactful, creative copy across multiple touchpoints, in line with our brands’ strategies and business goals * Propose striking, edgy copy directions that will grab attention and spark brand consideration – especially on social media * Bring our brands’ tones of voice to life across every asset * Align with stakeholders on the key messages, benefits, and proof points that need to land * Partner with designers to build marketing assets for online and offline channels, from static banners to dynamic video * Rigorously proofread your copy * Manage content via Google Suite, Jira, and other platforms so it flows smoothly to stakeholders and transcreators  * Work on-site in our Creative Studio in Moabit a minimum of three days per week (Monday-Wednesday) WHAT YOU’LL BRING * A full-time copywriter based in Berlin * BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field * Minimum three years of copywriting or communications experience, ideally in food or tech * Outstanding English copywriting skills – clean, confident, clutter-free * Skilled at leveraging AI platforms to ideate concepts, generate copy, and tailor messaging to channel best practices * Proven experience writing for paid social (Instagram, Facebook, TikTok), digital display (Google Ads, YouTube), CRM, landing pages, and GEO/SEO * Comfortable working with brand toolkits and tone of voice guides * Able to write for multiple projects and brands simultaneously, shifting tone and tactics as needed * Solid grasp of time management and the ability to juggle a wide range of stakeholders * Able to deliver on goals while managing scope, time, quality, and risk * Genuine curiosity about food and cooking * Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus WHAT WE OFFER Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. * Immerse yourself in a diverse global community of 90+ nationalities. * Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. * Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. * Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. * Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities! ARE YOU UP FOR THE CHALLENGE? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.  HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: EUaccommodations@hellofresh.com. APAC: APACaccommodations@hellofresh.com United States: USCandidateAccommodations@hellofresh.com Canada: CAaccommodations@hellofresh.com

DEPT

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: The Associate Director, Social & Content Strategy is a senior practitioner role within DEPT® 's integrated Strategy organization. You report to a Group Director of Strategy and work alongside discipline leads across brand strategy, communications planning, media strategy, and research. You track culture before it surfaces in a brief. You have strong opinions about what makes content work on a platform, and you have shaped bold creative campaigns that move brands forward. You bring craft to strategy: your briefs sharpen the problem, your frameworks drive execution, and your thinking gives creative teams somewhere real to go. You understand how audiences truly behave: how they form communities, participate in trends, and move between content and commerce. You use that understanding to build strategies that are specific enough to be actionable and ambitious enough to be interesting. You have developed fluency across the full social ecosystem: organic, earned, paid, and the creator economy. The best version of this role looks like a brief that unlocks a campaign, a content system that performs at volume without losing its point of view, and a creator strategy that feels native to a platform and right for a brand. You are equally at home in social strategy and digital strategy. You can build a channel strategy to inform creative production at scale and write a creative brief to anchor a major brand platform. You understand paid social as a strategic amplification layer and can contribute meaningfully to conversations about digital performance media, display, and DOOH without owning those channels. This role is for someone who brings strong independent output, earns client trust through the work itself, and actively develops the strategists around them. WHAT YOU'LL DO *       Develop integrated social and content strategies across organic, paid, owned, earned, and creator channels, building content ecosystems and channel strategies that connect at the portfolio level and perform at the platform level. *       Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with precision, a clear point of view, and useful constraints. *       Build content frameworks, platform strategies, and always-on programming architectures that translate brand positioning into scalable, cross-channel programs. *       Build and maintain social listening programs, cultural trendspotting frameworks, and audience intelligence outputs grounded in behavioral and cultural data that inform strategic decisions. *       Contribute to digital strategy conversations that extend beyond social, including digital OOH, display, and digital performance media, with enough fluency to inform channel roles and creative requirements. *     Immerse yourself in each client's business and competitive landscape, developing a working understanding of category dynamics, commercial pressures, and brand context that connects business objectives directly to social and content strategy decisions. *       Collaborate with media strategists, comms planners, brand strategists, and creative teams to ensure content and cultural strategy integrates credibly into full-funnel thinking. *       Lead day-to-day client engagements, building trust with mid-to-senior stakeholders through the quality and consistency of your strategic output. *       Mentor junior and mid-level strategists, providing feedback on their work and creating the conditions for them to grow. You do not manage headcount; you develop people. WHAT YOU BRING *   5+ years demonstrated experience in social and content strategy built inside agency environments, with a track record of rigorous, deadline-driven work across brand-led campaigns and always-on programs.  *       Practitioner-level fluency in how modern social works: algorithmic distribution, paid amplification mechanics, creator ecosystems, commerce layers, and how AI-influenced search is reshaping content visibility and discovery. *       Brief-writing craft. Your briefs create useful constraints, build a clear point of view, and give creative teams problems worth solving. *       Experience developing audience intelligence that produces real outputs: culturally grounded personas, trend analyses that shape decisions, and social listening with enough rigor to move strategy. *       Working knowledge of digital strategy beyond social, including digital OOH, display, and performance media—sufficient to contribute to integrated channel planning conversations. *       The communication clarity to present strategic work confidently, hold a point of view under pressure, and build trust with senior clients and cross-functional partners. *       A mentorship orientation. You have helped junior strategists develop their thinking and approach that as a meaningful part of the job. WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package: * Healthcare, Dental, and Vision coverage * 401k plan, plus matching * PTO * Paid Company Holidays * Parental Leave WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT®   DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $85,000—$115,000 USD