Sales Development Representative - B2B SaaS

Partnership & Co-Marketing Specialist

Blockchain.com

ROLE OVERVIEW We are hiring a Partnerships & Co-Marketing Specialist to identify, open, and activate mutually beneficial partnerships with institutions whose audiences overlap with our target customer base. This is an outbound-led, self-starter role: closer in shape to a BDR than a traditional marketing seat, but focused on partnership and co-marketing deals rather than direct sales pipeline. The person in this role will be measured on the partnerships they originate, the co-marketing activity they activate, and the downstream value those partnerships generate. KEY RESPONSIBILITIES PARTNERSHIP PROSPECTING AND OUTREACH * Identify institutions, platforms, and brands whose audiences are a credible fit for our products, with a focus on viable cross-sell and channel opportunities * Build and maintain a pipeline of target partners, sized and prioritised by mutual opportunity * Own outbound outreach end-to-end — sourcing the right contacts, crafting tailored pitches, and following up persistently and professionally * Qualify partner interest quickly and progress conversations through to a co-marketing or partnership agreement DEAL SHAPING AND ACTIVATION * Pitch the value of partnering with us across a wide product surface, including: * Crypto-as-a-Service (CaaS) platform * Wealth program * Other institutional and B2B offerings as the roadmap evolves * Shape the right co-marketing or partnership model for each opportunity (referral, embedded, co-branded campaign, content swap, event, joint webinar, etc.) * Coordinate with product, legal, sales, and marketing internally to get deals scoped, agreed, and launched * Hand off activated partnerships into ongoing management with clear success metrics in place MEASUREMENT AND REPORTING * Define what "good" looks like for each partnership — leads, accounts, AUM, volume, sign-ups, or whatever metric fits the deal * Track outreach activity, conversion through the partnership funnel, and downstream commercial impact * Report regularly on pipeline, activated partnerships, and contribution to the broader institutional business CROSS-FUNCTIONAL COLLABORATION * Work closely with the institutional sales team to align on target accounts and ensure partnerships create real pipeline they can convert * Partner with marketing on co-branded campaigns, content, and joint launches * Feed market intelligence from outreach back into product and marketing REQUIREMENTS * 3–5 years of experience in partnerships, business development, BDR/SDR, co-marketing, or a comparable outbound-led commercial role * Demonstrable self-starter mindset — you can build a target list, run cold outreach, and keep momentum without being told what to do next * Strong written English and a credible, professional tone in outbound communication * Comfortable being measured on activity and outcomes (meetings booked, partnerships signed, downstream value generated) * Hands-on with CRM, sequencing, and prospecting tools (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar) * Commercial instinct — able to spot where a partnership creates real mutual value vs. where it doesn't * Comfort operating across a wide and evolving product surface NICE TO HAVE * Working knowledge of crypto, digital assets, fintech, or wealth/asset management * Existing network within fintech, wealth, banking, or platform businesses in APAC, EMEA, or globally * Experience structuring referral, revenue-share, or co-marketing agreements * Familiarity with AI tooling for prospecting, research, personalisation, and outreach at scale * Experience running co-branded campaigns, webinars, or joint events with partners WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A qualified, prioritised pipeline of target partners across CaaS, Wealth, and other relevant product lines * A consistent outbound cadence with measurable conversion through to partnership conversations * A first cohort of signed and activated partnerships with clear, agreed success metrics * Early evidence of downstream commercial value — leads, accounts, or volume — attributable to those partnerships

Lead Generation Marketer, Institutional

Blockchain.com

ROLE OVERVIEW We are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert. KEY RESPONSIBILITIES CAMPAIGN STRATEGY AND EXECUTION * Design and run creative, multi-channel lead generation campaigns across our institutional product lines, including: * OTC trading * Liquidity provisioning * Token launch and distribution * Custody and staking * Digital asset treasuries * Asset management * Other emerging institutional offerings * Tailor messaging, channels, and offers to the specific buyer personas within each product line (traders, treasurers, CIOs, founders, allocators, etc.) * Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments MEASUREMENT AND PIPELINE CONTRIBUTION * Define what a qualified lead looks like for each product line, in partnership with sales * Instrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won * Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product * Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline SALES PARTNERSHIP * Work hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality * Build feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume * Support sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays) CHANNEL AND TOOLING OWNERSHIP * Run campaigns across paid (LinkedIn, search, programmatic), owned (email, webinars, gated content), and earned channels as appropriate * Own and operate the lead gen tech stack (CRM, marketing automation, attribution, enrichment) and keep data clean and reliable * Identify and test new channels, formats, and creative approaches, especially AI-assisted workflows that can scale output REQUIREMENTS * 4–5 years of demonstrable experience generating qualified B2B leads at scale, with clear examples of campaigns you have designed, run, and measured * Strong analytical mindset. Comfortable defining funnels, instrumenting attribution, and reporting on pipeline contribution rather than vanity metrics * Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar) and lead enrichment tooling * Proven ability to partner with sales teams in a complex, considered-purchase environment * Comfort operating autonomously, prioritising across multiple product lines, and shipping campaigns end-to-end * Strong written English and the ability to brief or produce campaign creative and copy * Familiarity with AI tooling for campaign ideation, copy, audience research, and workflow automation NICE TO HAVE * Working knowledge of crypto, digital assets, or traditional capital markets and the institutional buyer landscape * Experience marketing to OTC desks, hedge funds, family offices, asset managers, corporate treasuries, or token issuers * ABM (account-based marketing) experience targeting named accounts * Experience running webinars, events, or research-led campaigns as lead generation vehicles * Comfort with paid LinkedIn, paid search, and programmatic B2B channels at a hands-on level WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A defined, agreed lead qualification framework with sales for each major institutional product line * At least two flagship lead gen campaigns launched, measured, and iterated on * A clear, trusted dashboard of lead volume, cost per lead, and pipeline contribution by product and channel * Documented, repeatable campaign playbooks the wider marketing team can build on

Content Creator & Social Media Specialist, Institutional

Blockchain.com

Location: Remote, Philippines Reports to: Senior Institutional Marketer Experience: 3–4 years in a comparable content / social role, ideally with exposure to financial services, crypto, fintech, or B2B/institutional audiences ROLE OVERVIEW We are looking for a content creator and social media specialist to own institutional content and social channels for our institutional product suite. This person will translate market activity, product updates, and research into compelling copy across formats, from short-form social posts to long-form research documents, and use AI tooling to scale output across geographies and channels.   KEY RESPONSIBILITIES CONTENT CREATION * Write daily push communications, trade ideas, and market status updates for institutional clients * Draft, edit, and structure longer-form pieces including white papers, research notes, and thought-leadership articles * Adapt complex market, product, and technical concepts into clear, audience-appropriate copy for institutional readers (traders, treasurers, allocators, custodians, etc.) * Maintain a consistent institutional voice, tone, and editorial standard across all formats SOCIAL MEDIA MANAGEMENT * Own the day-to-day management of our institutional social channels, including our institutional Twitter/X and LinkedIn presences * Plan, schedule, and publish a steady cadence of posts aligned to market events, product launches, and research output * Repurpose long-form content (white papers, research) into social-native formats (threads, carousels, short-form video scripts, quote cards) * Monitor engagement, surface insights, and iterate on what works AI-ASSISTED PRODUCTION * Use AI tooling fluently to accelerate drafting, editing, localisation, and repurposing of content * Build repeatable AI-assisted workflows that scale output across multiple geographies, languages, and time zones * Maintain quality, accuracy, and brand consistency in all AI-assisted output CROSS-FUNCTIONAL COLLABORATION * Work closely with research, product, sales, and compliance teams to source insight and ensure accuracy * Coordinate with broader marketing on campaigns, launches, and integrated content moments   REQUIREMENTS * 3–4 years of experience in a content, copywriting, or social media role, ideally covering both short-form social and long-form written content * Demonstrably strong written English. Clear, concise, and credible to an institutional audience * Proven ability to take technical or market-heavy source material and turn it into engaging copy * Hands-on proficiency with modern AI tools (LLMs, image generation, transcription, automation) and a track record of using them to scale content output * Comfort operating autonomously, managing your own editorial calendar, and prioritising across competing requests * Familiarity with social publishing and analytics tools (e.g. native scheduling, Buffer, Sprout, Hootsuite, LinkedIn/X analytics) * Strong attention to detail, especially around numbers, market data, and compliance-sensitive language NICE TO HAVE * Working knowledge of crypto, digital assets, or traditional capital markets (FX, equities, derivatives, custody, prime brokerage) * Experience writing for institutional or B2B financial audiences * Basic design literacy (Figma, Canva) to produce or brief social creative * Experience building or fine-tuning prompt libraries, GPTs, or other AI-assisted editorial workflows * Multilingual capability or experience localising content across APAC, EMEA, or LATAM markets WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A reliable, on-time daily output of institutional comms (push notes, trade ideas, market updates) * Measurable growth in engagement and follower quality on institutional Twitter/X and LinkedIn * At least one well-received long-form piece (white paper or research note) produced end-to-end * Documented AI-assisted workflows that the wider marketing team can adopt