Brand Lead Berlin Organics (m/w/d)

WhiteTech

At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions. Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration. Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape. Whether scaling your PSP, enhancing your EMI services, or diving into open banking, WhiteTech is your partner for innovation and growth. We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET).   JOB SUMMARY We are hiring for an innovative startup building a cutting-edge, secure, and responsible CS2/CS:GO Skin Gambling and Casino Platform. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven Senior/Lead Product Marketing Manager to bridge the gap between building the product and successfully bringing it to market. This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety. REQUIRED QUALIFICATIONS (MUST-HAVE) * 6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry. * Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must. * Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives. * Experience in setting up successful collaborations with Counter-Strike (CS) streamers. * Proven experience in growing a start-up project toward a market leader position. * Previous experience working in start-up environments with rapid iteration cycles. * Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role. * Proven hands-on experience building and scaling marketing processes from the ground up. * Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond. * Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter. * Experience working with analytics tools and turning data into stories & actions. * Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations. * Passion for gaming, esports, and the CS2/CS:GO community. * Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting. * Ability to work within the CET/EET time zone. KEY RESPONSIBILITIES * Leading and growing the Product Marketing function with a hands-on approach. * Develop marketing strategies for our B2C products and B2B platform features. * Contribute to product mechanics and design with proven, market-tested enhancements. * Structure effective partnerships with traffic acquisition partners. * Create positioning and unique value propositions. * Collaborate hand-in-hand with product, design, and development teams. * Monitor KPIs (conversions, engagement, retention, launch effectiveness). * Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements. * Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them). * Initiate changes to increase conversions, user engagement, and retention. * Synchronize marketing activities with the product roadmap. * Plan marketing launches and entering new markets. * Conduct market, competitor, target audience, and customer development research. * Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits. * Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development. * Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution. * Report on the effectiveness of initiatives and promotion results. RECRUITMENT PROCESS 1. Application Review (1-2 weeks). If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy. 2. Interview Stages (2-3 weeks). 1. Prescreen Call with Recruiter - 30 min. 2. Interview with Chief Product Officer - 60 min. 3. Test Assignment. 4. Final Interview with CEO - 60 min.  3. Job Offer. 4. Referrals: Employment and Background Check.   We offer:  * Competitive compensation package (commensurate with your experience) * 19 business days of flexible Paid Time Off (PTO) * Fully remote work with flexible hours (within the CET time zone) from any location of your choice * Values-driven culture with a friendly and supportive work environment * Opportunity to regularly participate in conferences and community events as both a participant and contributor * Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency Embrace the opportunity to develop your skills in a cutting-edge fintech environment. Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! Let’s build something great together!

Index

YOUR MISSION ABOUT THE ROLE The Head of Revenue at Index is responsible for leading and scaling all revenue-driving initiatives across Lead Generation, Marketing, and Sales. This role is both strategic and operational: you will design the growth roadmap, build predictable acquisition channels, optimize the sales funnel, and ensure we consistently grow new business and customer value.  You will lead teams, own targets, and drive experiments that accelerate Index’s expansion into new markets and customer segments. KEY RESPONSIBILITIES 1. GROWTH STRATEGY & LEADERSHIP * Develop and execute a comprehensive growth strategy covering lead generation, marketing, sales, customer expansion, and new opportunities. * Define growth targets, KPIs, and revenue goals. * Identify market trends, new verticals, and opportunities for expansion. * Lead, mentor, and develop the growth teams (Lead Gen, Marketing, Sales). 2. LEAD GENERATION OWNERSHIP * Build and scale predictable inbound and outbound lead-generation engines. * Identify high-converting lead sources and optimize based on ROI. * Work closely with RevOps to ensure high-quality lead flow and strong conversion rates. * Oversee the performance and evolution of sourcing channels. 3. MARKETING & BRAND GROWTH * Oversee brand strategy, campaigns, email marketing, nurturing, and content. * Ensure consistent visibility across digital platforms and targeted markets. * Build campaigns that increase awareness, engagement, and inbound lead volume. * Partner with Product/Delivery teams to craft value propositions that resonate with prospects. 4. SALES ACCELERATION * Own the performance of the sales team, including pipeline growth, win rates, and revenue delivery. * Ensure efficient processes from lead qualification to close. * Implement a strong feedback loop to increase sales effectiveness (playbooks, objection handling, scripts, etc.). * Track performance metrics, coach team members, and implement improvements. 5. FUNNEL & CONVERSION OPTIMIZATION * Identify bottlenecks in the acquisition funnel and implement solutions to improve: * MQL → SQL conversion * Meeting → Proposal conversion * Proposal → Close rates * Sales cycle speed * Run experiments (A/B tests, new channels, new pitches) to accelerate growth. * Collaborate with RevOps to ensure clean data and transparent reporting. 6. CROSS-FUNCTIONAL COLLABORATION * Work closely with RevOps, Customer Success, Delivery, and Leadership. * Align growth initiatives with company goals and operational capabilities. * Provide insights from the market to support product development and service offerings. 7. CUSTOMER EXPANSION & RETENTION * Identify upsell, cross-sell, and expansion opportunities within existing accounts. * Build growth programs for existing clients to increase lifetime value. * Support Customer Success with strategies for renewal and long-term retention. YOUR PROFILE REQUIRED SKILLS & QUALIFICATIONS * Proven experience as Head of Growth, Growth Lead, Director of Growth, or equivalent. * Strong background in lead generation, sales strategy, or marketing leadership. * Strong data-driven mindset: ability to interpret metrics and act on insights. * Experience in a fast-paced, high-volume B2B environment (recruitment, SaaS, staffing, or services). * Ability to inspire, lead, and grow teams. * Excellent communication skills and stakeholder management abilities. * Strategic thinker with strong execution discipline. PREFERRED QUALIFICATIONS * Experience scaling growth teams from early or mid-stage companies. * Experience testing and launching new acquisition channels. * Familiarity with CRM, automation tools, and growth analytics. * Understanding of international markets (EU, US, UK, Nordics is a plus).

Index

YOUR MISSION Over the years, partnerships have been one of the most powerful and capital-efficient channels for our business. From a historical base of 192 interested leads generated through partner introductions and referrals — resulting in 19 past customers and 4 active customers, including a publicly traded company acquired through our Remote.com partnership — we know this motion works. As Partnerships Manager, You will own and scale this engine. This is a builder role: starting from a strong foundation of informal relationships and past wins, you will formalize and grow two distinct partnership pipelines — Commercial and Marketing — that together drive revenue, brand visibility, and long-term strategic positioning. Business Context & Partnership Model Our partnerships have historically operated across two value streams: Commercial Partnerships — Revenue & Lead Generation The commercial partnerships model is straightforward: we work with organisations whose clients or members are likely to need our services, and we structure introductions, referrals (paid and unpaid), and co-selling arrangements. Partners act as a trusted channel into qualified networks — shortening our sales cycle and increasing close rates because leads arrive with built-in credibility. The Remote.com partnership is a strong proof point: it brought us a publicly traded company as a customer. The next phase is about systematising what worked, identifying more partners in adjacent categories, and making the pipeline predictable. Target commercial partner categories include: * Business accelerators and startup programmes * Accounting and financial advisory firms that can refer their clients to us * Networks similar to YPO, StartX, YC * Venture capital and investor networks * Capital providers and debt financing firms * Due diligence and compliance consultancies * Companies specialising in remote talent and distributed workforce solutions * Providers of complementary services (HR tech, legal, payroll, etc.) Secondary Priority: Marketing Partnerships — Brand Credibility & Presence Marketing partnerships operate on a different logic: they increase our surface area in the market and make our brand, our people, and our clients visible to audiences we do not yet reach. These are not primarily revenue drivers in the short term — they are credibility and distribution plays that compound over time. Outcomes we are building toward include being featured as a brand across relevant media and communities, placing our people as recognised voices in our space, and amplifying client success stories to attract similar profiles. Target outcomes from marketing partnerships include: * Guest appearances on podcasts, panels, and webinars * Guest posts and bylines in industry publications * Interviews and editorial features * Backlinks from credible, high-authority websites * Being featured in industry events and conference programmes * Providing expert quotes to journalists and content creators * Securing referrals and testimonials from partners and clients * Indexing as a recognised brand across directories, lists, and ecosystem maps * Showcasing our activities, talent, and client outcomes in partner content Your Responsibilities Pipeline Development & Partner Management * Design and build two structured partnership pipelines: Commercial and Marketing, each with defined target profiles, outreach processes, and success metrics * Identify, research, and evaluate potential partners that align with our strategic vision and customer profile * Own the full partner lifecycle: from first contact and qualification through to activation, launch, and ongoing relationship management * Serve as the primary point of contact for all partners, representing our brand with consistency and credibility * Maintain a live pipeline view with clear stages, statuses, and expected outcomes Commercial Partnership Execution * Develop commercial partnership structures including referral agreements, co-selling arrangements, and revenue-sharing models (both paid and non-paid) * Build relationships with accelerators, VCs, accounting firms, capital providers, due diligence consultancies, and complementary service providers * Drive lead flow from partners: introductions, warm referrals, and joint outreach * Track partner-sourced revenue and contribution to overall pipeline with clear attribution Marketing Partnership Execution * Secure guest appearance slots on relevant podcasts, webinars, panels, and events * Place guest posts, bylines, and editorial features in key publications and media outlets * Build backlink and co-marketing relationships with high-authority websites in our space * Generate testimonials, referrals, and case study opportunities from client and partner networks * Ensure the company, our people, and our clients are represented and indexed across relevant ecosystem directories and featured lists Product Innovation & Market Intelligence * Stay informed about market trends, emerging technologies, and shifts in our competitive landscape to identify new partnership opportunities * Work closely with Product Management to surface partner needs, prioritise capabilities that increase partner and customer value, and help partners build deeper solutions on top of our platform * Act as a feedback loop between the market and internal teams — surfacing what partners are hearing from their clients and what opportunities we are not yet capturing YOUR PROFILE * Proven ability to build relationships and manage external stakeholders with professionalism and long-term thinking * Experience in partnerships, business development, or a client-facing growth role * Commercial mindset: comfortable discussing revenue, deal structures, and partner economics * Strong written and verbal communication skills — able to represent the company credibly to senior counterparts * Self-directed and organised: capable of managing multiple conversations and workstreams without close oversight * Familiarity with SaaS, HR tech, remote work, or B2B services is a strong plus * Existing network in relevant spaces (accelerators, VC, accounting, media) is a meaningful