Search Experience and Technical SEO Manager (Contract)

ASO Manager (6m FTC/Freelance)

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This is an embedded role working directly within the marketing team of a leading consumer mobile app brand, based at their offices in Canary Wharf. We are open to either a 6 month fixed-term contract, or freelance engagement, for 2–3 days per week, with the potential to extend. As an ASO Specialist, you will lead and optimise the app store presence across both iOS and Android platforms, helping drive organic visibility, conversion, and app growth. You will work closely with internal marketing, creative, analytics, product, and performance teams, as well as external app growth partners, to deliver a best-in-class app store optimisation strategy. This role requires a strong understanding of ASO fundamentals, mobile growth marketing, and app store performance mechanics. The ideal candidate combines analytical thinking with creative optimisation skills and is comfortable managing multiple workstreams, experiments, reporting cycles, and stakeholder conversations simultaneously. You will be responsible for improving app discoverability and conversion through ongoing optimisation of app store listings, creative assets, keyword strategies, testing roadmaps, and performance insights. You will also play a key role in identifying growth opportunities and translating data into actionable recommendations that improve overall app performance. WHAT YOU’LL DO: * Lead the day-to-day ASO strategy and optimisation across the Apple App Store and Google Play Store. * Own and optimise app store listings, including titles, subtitles, descriptions, keyword fields, screenshots, icons, preview videos, promotional content, and in-app events. * Develop and manage a structured ASO testing roadmap, including metadata experiments, creative testing, keyword optimisation, and competitor analysis. * Monitor and improve app store performance metrics including impressions, product page views, conversion rate, installs, rankings, ratings, reviews, and organic growth. * Collaborate closely with analytics, product, creative, CRM, and performance marketing teams to turn insights into clear optimisation actions. * Work alongside external ASO agencies or app growth partners, helping prioritise activity, review deliverables, and ensure high quality execution. * Support the alignment between paid app store activity and organic ASO performance, including collaboration around Apple Search Ads. * Provide regular reporting, analysis, and recommendations to internal and external stakeholders. * Identify opportunities to improve app visibility, conversion, and downstream performance through continuous optimisation and experimentation. * Present ASO insights, performance updates, and strategic recommendations clearly to both technical and non-technical stakeholders. WHAT YOU BRING: * Proven experience in ASO, app growth, mobile marketing, or performance marketing, ideally within a consumer mobile app environment across both iOS and Android. * Strong understanding of App Store and Google Play ranking factors, including keyword optimisation, metadata, category rankings, ratings and reviews, and conversion optimisation. * Hands-on experience managing and optimising app store listings and creative assets. * Experience developing and managing ASO testing roadmaps and experimentation frameworks. * Knowledge of Apple Search Ads and the relationship between paid and organic app store performance. * Experience working with or managing ASO agencies or external app growth partners. * Strong analytical mindset with the ability to interpret performance data and translate findings into actionable recommendations. * Comfortable collaborating cross-functionally with analytics, creative, product, CRM, and marketing teams. * Excellent stakeholder management and communication skills. * Highly organised, proactive, and able to manage multiple priorities in a fast-paced environment. Nice-to-have: - Experience with ASO platforms such as AppTweak, Sensor Tower, data.ai, AppFollow, MobileAction, or similar. - Experience using analytics and reporting tools such as Looker, GA4, Firebase, Amplitude, AppsFlyer, Adjust, Tableau, or Google Sheets. WE OFFER * A flexible, hybrid working policy * The choice of medical healthcare providers (Bupa or Medicash)  * 25 days holiday plus bank holidays and your birthday off each year * Company pension scheme  * EAP scheme * Ride to work scheme  * Enhanced family-friendly policies * Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Senior Content Manager (Web & Aquisition)

DEPT

Senior Content Manager (Web & Acquisition) London, hybrid 3 month FTC WHO ARE WE? DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. In their next phase of growth th focus is scaling the current account proposition from hundreds of thousands of customers to millions. Organic acquisition will play a critical role in that, and our website is set to become a key growth driver, supporting both traditional search and emerging AI-driven discovery. This is a growth role at the intersection of content, performance, and the future of search. You’ll help shape how a modern fintech gets discovered and chosen, and make sure that when customers find us, the experience helps them make smarter financial decisions. We already have a clear strategy for how we show up across search and large language models, and this role will play an important part in delivering it. We’re looking for a Senior Content Manager who’s as comfortable in GA4 and tools like Hotjar as they are in a copy doc, and at home pulling insights from BI dashboards (we use Tableau) – someone who can spot data-driven opportunities and pull the right levers to act on them, whether that’s writing content themselves, briefing partners, or running tests with product and engineering. You’ll sit within our content team alongside other content managers, social and SEO, all reporting into the Head of Content & Social. It’s a hands-on individual contributor role focused on helping drive measurable web growth, with scope to grow over time as our team evolves into a more strategic, performance-driven content function. We are open to either a 3 month fixed-term contract, or freelance. WHAT YOU’LL DO Create and improve high-performing web content * Write and optimise website content that drives acquisition, conversion and stronger customer outcomes * Create new pages and improve existing ones across the Zopa website – from the homepage to key landing pages, help and support and beyond – partnering with product on transactional journeys where content support is needed * Apply strong editorial judgement to improve clarity, structure and effectiveness on every page you touch Work closely with SEO and performance partners * Partner with our SEO and GEO consultant to deliver against a defined roadmap * Liaise with our performance agency to create PPC landing pages optimised to convert paid traffic * Translate search and PPC insights into clear, effective content * Partner with product to ensure we have an effective and optimised web to app conversion experience Improve how our website works * Audit and improve existing content, identifying what to fix, remove or consolidate * Help bring more structure and consistency to how content is managed across the site * Identify growth opportunities, propose content-led tests, and partner with product and engineering to get them shipped * Help pull our brand promise through every product surface so the customer experience feels joined up Teams you’ll work with * Product marketing, product, design and engineering – to shape and ship better web experiences * Brand and creative – to keep tone, visual identity and experience consistent across the site * SEO/GEO consultants and our performance agency – to translate insights into action Across these partnerships, we’d expect you to push back constructively on briefs and propose better ways to solve problems through content. You’ll also manage freelance support where needed, including briefing, editing and QA. What success looks like * Clear, high-quality web content that performs against acquisition and conversion goals * Measurable improvements in engagement and conversion on the pages they own, with a clear contribution to organic visibility (including LLMs) and traffic at the site level * A more structured, scalable website experience that supports growth across products * Our Better Banking All Round promise pulled through clearly on every key page * Strong collaboration across product marketing, product, design, engineering and brand WHAT YOU’LL BRING  A GROWTH MINDSET * Energised by content that drives measurable outcomes, not just content that ships * Sees content as one of several levers – happy to write, but equally happy to brief, partner or test their way to a better result * Takes ownership of the outcomes their work drives (engagement and conversion on the pages they own), not just outputs APPRECIATION AND UNDERSTANDING OF WEB PERFORMANCE * Strong working knowledge of how web pages drive acquisition and conversion * Hands-on experience with GA4 and tools like Hotjar, and comfortable pulling insights from BI dashboards (we use Tableau) – used to spot opportunities, brief them in, and measure impact after they ship * Able to use data to inform decisions and improve content performance A STRONG WRITER AND EDITOR * Excellent writing skills with a sharp eye for clarity and structure * Able to simplify complex ideas and create engaging, effective content * High attention to detail * A degree in English, Journalism or a related field is a plus Experience working on web content * Experience creating or managing website content for acquisition or conversion * Ideally from an e-commerce, marketplace or app-led business * Familiar with SEO principles, without needing deep technical expertise Strong collaborator * Comfortable working with product marketing, product, engineering, design and brand teams * Confident shaping and challenging briefs * Able to operate in a fast-moving environment WE OFFER * A flexible, hybrid working policy * The choice of medical healthcare providers (Bupa or Medicash)  * 25 days holiday plus bank holidays and your birthday off each year * Company pension scheme  * EAP scheme * Ride to work scheme  * Enhanced family friendly policies * Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHO ARE WE?  We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.  Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Senior Technical SEO Manager

Proton

JOIN PROTON AND BUILD A BETTER INTERNET WHERE PRIVACY IS THE DEFAULT Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar — tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives. We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 700+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Check our open-source projects here. ---------------------------------------------------------------------------------------------------------------------------------- THE ORGANIC GROWTH TEAM The Organic Growth team owns Proton's SEO strategy across all products and markets — one of our highest-leverage acquisition channels. We operate at the intersection of engineering, product, and marketing: we don't just recommend changes, we ship them. The team works directly with engineers to influence how our platform is built and treats search as a technical discipline first, not a content afterthought. You'll have real autonomy, real data, and a real seat at the table. If you're used to fighting to get SEO taken seriously, this will feel different. ---------------------------------------------------------------------------------------------------------------------------------- WHAT YOU'LL OWN This is not a "tweak meta tags" job. You will solve real technical challenges, work with large datasets, and influence how our platform is built. We are not treating SEO as an afterthought. You will have autonomy to shape strategy backed by a team that invests in organic search.You'll own SEO from strategy through execution, working closely with product and engineering teams to drive measurable business growth. Your responsibilities include: * Own the SEO roadmap, from identifying opportunities to prioritising initiatives and measuring impact. * Lead technical SEO initiatives across crawling, indexation, site architecture, Core Web Vitals, rendering, and JavaScript SEO. * Analyse organic performance using Google Search Console, Ahrefs, Oncrawl, Screaming Frog, and other SEO tools. * Work with large datasets (SQL and BigQuery are a plus) to uncover opportunities beyond standard reporting. * Partner with engineering and product teams to ship technical improvements that move the needle. * Drive international SEO strategy, including hreflang implementation and scalable site architecture. * Collaborate with content teams to identify search intent and prioritise high-impact content opportunities. * Support authority growth through digital PR and strategic link acquisition. * Build reporting that connects SEO performance to traffic, revenue, and business growth. * Design, run, and evaluate SEO experiments to continuously improve performance. ---------------------------------------------------------------------------------------------------------------------------------- WHAT WE'RE LOOKING FOR We're looking for someone who brings most of the following: * Proven experience growing organic traffic through SEO. * Strong understanding of technical SEO and how modern websites work. * Experience working with Google Search Console, Ahrefs, Screaming Frog, SEMrush, or similar SEO platforms. * Confidence working with data to turn complex problems into clear, actionable insights. * Experience collaborating with engineering, product, or development teams. * A naturally curious mindset—you enjoy understanding why something happens, not just what to change. ---------------------------------------------------------------------------------------------------------------------------------- NICE TO HAVE * Experience working on large-scale websites such as ecommerce, SaaS, marketplaces, or publisher platforms. * SQL and/or BigQuery experience. * Deep expertise in site architecture, crawl optimisation, and JavaScript SEO. * Experience with BI tools such as Looker Studio, Tableau, or Power BI. * Familiarity with SEO testing or experimentation frameworks. ---------------------------------------------------------------------------------------------------------------------------------- WHAT YOU'LL GET * Real ownership without having to fight for SEO to be taken seriously. * Interesting technical challenges beyond content optimisation. * The tools, data, and engineering support needed to do great work. * Close collaboration with product, engineering, and marketing teams. * A direct line between your work and measurable business outcomes. ---------------------------------------------------------------------------------------------------------------------------------- WHO THRIVES HERE You're curious, analytical, and enjoy digging into complex problems. You're just as comfortable thinking strategically as you are getting hands-on with implementation. You challenge assumptions with data, enjoy working across teams, and care more about impact than activity. If that sounds like you, we'd love to hear from you. ---------------------------------------------------------------------------------------------------------------------------------- WHAT WE OFFER * Work that Matters: Millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. * A Great Team: Diverse, collaborative, and tight-knit, with people from MIT, Harvard, Stanford, Caltech, Cambridge, ETH, and more. * Technology: The right hardware and software to do your best work. * Learning & Development: We invest in your growth. Proton is one of the fastest ways to accelerate your career — real challenges, real ownership, from day one. * Employee Benefits: Strong health coverage, solid retirement options, generous leave, and wellness support. * Stock Options: From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Offices across Geneva, Zürich, Barcelona, London, and more. You'll spend most of your time collaborating face-to-face. * Food: Lunch and snacks on us every day in the office. * Transport: We cover public transport, bike allowances, or parking — whichever works for you. * Flexible Working: You own your schedule. Outcomes matter more than clock-in times. ---------------------------------------------------------------------------------------------------------------------------------- OUR COMMITMENT TO DIVERSITY AND INCLUSION At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals — regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background — feel valued and empowered. If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know. ---------------------------------------------------------------------------------------------------------------------------------- CANDIDATE PRIVACY NOTICE When you apply for a position at Proton Technologies AG, your information is stored in Greenhouse in accordance with its Service Privacy Policy. This information is used to evaluate your suitability for the posted position and may be retained for future roles. If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. For questions about your data, contact: careers@proton.ch Proton does not accept unsolicited CVs from any sources other than directly from candidates. #LI-ONSITE