Senior Product Manager, AI

Senior Product Manager, Growth Marketing Platform

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle. We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company. If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you. This position is remote-friendly across the US and Canada. ABOUT THE JOB * Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. * Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. * Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. * Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. * Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. * Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform. ABOUT YOU MINIMUM QUALIFICATIONS * 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. * Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. * Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. * Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. * Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. * Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience. PREFERRED QUALIFICATIONS * Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs. * Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution. * Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails. * Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs. * Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices. * Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $185,000—$199,500 USD WA $181,000—$191,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $174,000—$183,500 USD All other states $158,000—$166,500 USD

Senior Product Manager, Retailer Platform

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW Instacart’s Enterprise Platform team is responsible for the white-label product that enables retailers of all sizes to compete online through their own ecommerce experiences. The team is focused on platform growth and long-term retailer success — from onboarding new partners to helping them acquire, serve, and retain their end customers in ways that align with their unique brand and strategy. We are seeking a Senior Product Manager to own two important efforts:  1. creative tools that give retailers control over their e-commerce theme and brand experience, accelerated with AI 2. acting as the product lead for large enterprise retailers – shaping proposals, aligning complex retailer requirements, and guiding planning cycles that unlock mutual growth This role is one of the most dynamic and high leverage roles we have. It requires someone who can move fluidly between a long-horizon platform vision that they directly execute against and the near-term deal dynamics of enterprise sales, influencing multiple R&D to deliver cohesive, enterprise-ready solutions that retailers can confidently sign onto and scale with.  The ideal candidate has exceptional operational rigor, strong cross-functional influence to deliver complex initiatives, deep trust-building abilities with senior executives, and the attention to detail necessary to apply structured, high-throughput thinking across a wide product surface. This PM will also be a core partner to multiple design and product teams, reimagining a creative toolkit that enables retailers to brand, design, and refine their storefronts. This will require an excellent understanding of the complexities of editing platforms and design systems that balance retailer control and conversion. ABOUT THE JOB Site Theming & Brand Platform * Own the long term vision, strategy, and roadmap for site theming and content management  — the tools that let retailers control how their ecommerce experience looks and feels across pages. * Build a centralized platform where retailers configure and manage the visual representation of their sites, including navigation, typography, design system components  * Own the Digital Asset Manager (DAM): asset hosting, uploading, management, brand rules enforcement, and an API that enables retailers and internal teams to manage creative assets at scale. * Define the right balance between retailer flexibility and platform coherence — enabling meaningful brand differentiation while preserving conversion. * Partner closely with Design and platform engineering teams to build tools that serve both internal product teams and retailers. * Shape the long-term vision for how AI can augment page editing and merchandising workflows, turning future capability into a near-term product strategy. Enterprise GTM & Retailer Partnership * Enable and influence multiple product teams to build towards multi year horizons * Regularly represent Instacart externally to the world's largest retailers as an innovation partner. * Identify what it takes to win in the enterprise segment in order to acquire and grow the world’s largest retailers. * Act as a vocal champion for enterprise customers, helping platform teams translate their needs into scalable product solutions. * Partner closely with Sales and Marketing to shape collateral and narratives that drive enterprise go-to-market success. * Identify launch requirements and lead alignment across PM, engineering, and GTM teams on what we will support, when, and how within our broader enterprise platform strategy. * Drive cross-functional alignment on complex retailer requirements to win deals and support retailer-driven innovation roadmaps. ABOUT YOU MINIMUM QUALIFICATIONS * 8+ years of B2B product management or similar experience, 3+ in ecommerce / retail technology  * 2+ years of direct involvement with sales or consulting and customer discovery with senior executives * Strong experience operating at the intersection of product and go-to-market, working closely with enterprise sales, marketing, and customer success. * Proven ability to build trust with executives, internally and externally. * Strong leadership skills — able to guide large, multidisciplinary teams toward shared outcomes across Product, Engineering, Data, Design, and GTM. * Demonstrated ability to handle complex product problems across a wide product surface with high ambiguity. * Strong product vision and communication skills — able to envision how grocery and e-commerce will evolve over the next three years, translate near-term asks into scalable platform offerings, and layer in emerging technologies to go beyond incremental improvements. * Proven customer and product strategy ability: a) Build trust with external customers b) Identify needs and craft complex platform solutions c) Rally internal teams to make high-stakes tradeoffs under ambiguity and tight deadlines * Fluent in both product intuition and data: able to assess value propositions for both retailers and their end customers, balancing qualitative insights and quantitative impact. PREFERRED QUALIFICATIONS * Experience in creative tools, content management systems, or site building in a B2B context #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $221,000—$233,000 USD WA $212,000—$223,500 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $203,000—$214,000 USD All other states $184,000—$194,000 USD

Senior Product Manager, Risk Platform

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW Instacart’s Platform team powers the foundational capabilities behind our marketplace and Storefront Pro, including order management, pricing and discounting, loyalty, payments, fraud, and customer experience. We’re hiring a Senior Product Manager to build and own Instacart’s Risk Platform: the shared infrastructure behind fraud detection, appeasements, and identity verification across our four-sided marketplace of customers, shoppers, retailers, and advertisers. You’ll set the north star for what this platform becomes, define the roadmap and sequencing to get there, and own the outcomes to build the platform. WHAT MAKES THIS TEAM UNIQUE Instacart’s Fraud, Appeasements & Identity team sits at the intersection of platform infrastructure and real-world commerce, protecting millions of transactions across a four-sided marketplace.  In this role, you will own the end-to-end product vision and roadmap for how Instacart prevents fraud, verifies identity, and resolves order disputes fairly. A core challenge is navigating the tension between cost efficiency and delivering a fast, fair customer experience - shaping fraud and appeasement policies with cross-functional partners that protect the business without degrading the customer experience that drives growth. You'll drive measurable impact on cost per order, fraud losses, and customer experience by evolving our real-time decision platform, advancing ML-driven fraud models, and shaping the next generation of AI-native fraud defense. On the fraud and identity side, you'll own a real-time ML-powered decision platform and build the next generation of AI-native fraud defense. The industry is undergoing a generational shift from rules-based to AI-first fraud prevention, and you'll define Instacart's strategy for it. On the appeasements side, you'll tackle one of the most interesting product challenges in commerce: how do you make customers whole quickly and fairly when something goes wrong, while maintaining thoughtful safeguards against abuse? Every customer-facing commitment we make builds the trust that drives loyalty and growth, and also requires careful product and policy design to manage cost responsibly. You'll design the systems and policies that solve this tension at scale, working across Order Quality, CX, Legal, and Finance. Ultimately, you’ll set the roadmap to define and build a new piece of platform infrastructure at Instacart to power risk decisioning across all our product surface areas. ABOUT THE JOB   * Own the fraud, identity, and appeasements product vision, strategy, and multi-year roadmap. Set a clear north star with quantified targets for fraud losses, cost per order, false positive rates, and customer experience - and regularly socialize that vision with leadership and cross-functional partners. * Drive the evolution of Instacart's real-time fraud detection and identity platform - including ML model strategy, decisioning, identity verification (selfie, passkeys, ATO prevention), and account integrity across both marketplace and Storefront Pro. Optimize the balance between fraud prevention and customer experience. * Champion an AI-native, AI-first approach to fraud and trust. Drive opportunities to apply AI/ML innovations across the full domain. Push beyond incremental rule tuning toward a fundamentally AI-first architecture. * Lead the appeasements and order-issue resolution strategy - defining policies, guardrails, and product capabilities that balance fair customer treatment with abuse prevention. Partner with Order Quality, CX, and Legal to shape policies where customer-facing commitments require thoughtful safeguards. Drive measurable improvements to efficiency. * Be the strategic leader, not just the executor. Proactively identify new opportunities, define the "where we go next" narrative, and produce clear product reviews that demonstrate depth, ambition, and clear trade-off analysis. Don't wait for partner teams to tell you what to build - own the direction. * Partner closely with Data Science, ML Engineering, and Fraud Operations to define PRDs, scope ML model improvements, and translate complex fraud signals into scalable product capabilities. Leverage operational insights while maintaining independence of judgment on strategic direction. * Collaborate across Platform, Payments, Order Management, Shopper, Legal, and CX teams to ensure fraud and trust capabilities are embedded across Instacart's full commerce stack - from checkout to post-order to international expansion. Stay ahead of the evolving fraud landscape, including organized fraud-as-a-service, AI-generated abuse, and emerging attack vectors. MINIMUM QUALIFICATIONS * 6+ years of product management experience, including 3+ years focused on fraud, trust & safety, risk, identity, or a related high-stakes platform domain. * Demonstrated ability to set product vision and strategy independently - not just execute on a defined roadmap, but define the north star, build conviction with leadership, and drive a multi-year narrative with measurable goals. * Proven track record driving measurable business outcomes in fraud prevention or risk management - such as reducing fraud losses, improving authorization/approval rates, lowering false positive rates, or optimizing cost per order. * Strong experience working with ML/data science teams on fraud detection models, risk scoring, or decisioning platforms. Comfort with data and experimentation (SQL, analytics tools, A/B testing) to size opportunities, validate hypotheses, and measure impact rigorously. * Demonstrated success working cross-functionally with engineering, operations, data science, finance, legal, and compliance - with strong written and verbal communication skills to produce compelling strategy documents and build confidence in direction. * Bachelor's degree in business, engineering, computer science, or a related field; equivalent practical experience considered. PREFERRED QUALIFICATIONS   * Experience applying AI/ML innovations to fraud, identity, or trust & safety - such as shipping GenAI/LLM-powered products, building AI-native detection/decisioning systems, or leveraging graph neural networks and multimodal analysis. Strong preference for candidates who think AI-first, not rule-first. * Experience building for multi-sided marketplaces and/or enterprise/white-label platforms, with an understanding of how fraud controls need to adapt for different partner models and user types (customers, shoppers, merchants, advertisers). * Experience leading or influencing without direct authority in an operational environment (e.g., working with Fraud Ops, Trust & Safety Ops, or Risk Operations teams). #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $221,000—$233,000 USD WA $212,000—$223,500 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $203,000—$214,000 USD All other states $184,000—$194,000 USD