marketing strategy

We are currently looking for a Business Expert within Marketing for an international and innovation-driven organization. The assignment focuses on strengthening how creative and content performance is measured, optimized, and continuously improved across multiple digital touchpoints and channels. In this role, you will drive the development of scalable frameworks and operating models that connect creative performance insights with broader business goals. Acting as a bridge between marketing, analytics, product, and technology teams, you will help create a more data-informed and performance-oriented approach to creative decision-making. Main Responsibilities Creative Performance & Strategy Define and implement a scalable approach for evaluating and improving creative performance across digital channels. Establish frameworks and methodologies that enable structured and repeatable performance analysis. Drive alignment around creative effectiveness and performance measurement across teams. Testing & Optimization Build and manage structured testing frameworks, including experimentation initiatives such as A/B testing. Ensure hypotheses, learnings, and optimization initiatives are prioritized and translated into actionable improvements. Support data-driven decision-making related to content, campaigns, and customer experience. Insights & Continuous Improvement Develop insight and reporting structures that transform performance data into clear recommendations and creative direction. Ensure learnings are integrated into campaign planning, content production, and platform strategies. Create sustainable feedback loops between business, analytics, and creative teams. Cross-Functional Collaboration Collaborate closely with stakeholders across Marketing, Product, Analytics, and Technology. Facilitate alignment around priorities, performance metrics, and improvement opportunities. Support strategic initiatives by identifying opportunities connected to customer experience, data, and digital performance. Tools & Innovation Evaluate and implement modern tools and technologies that strengthen insight generation and creative optimization. Explore AI-driven and automated solutions to improve workflows and performance analysis. Translate new capabilities into practical and scalable business applications. Best Practices & Capability Development Define standards, frameworks, and guidelines that support better and more consistent creative decisions. Enable teams to work more insight-driven by making performance data accessible and actionable. Contribute to long-term capability building within creative and performance-focused teams. Required Skills & Experience Strong ability to connect business objectives with creative and content strategies. Solid understanding of analytics, experimentation, testing methodologies, and performance measurement. Experience building frameworks, processes, or scalable operating models. Strong stakeholder management skills and the ability to influence cross-functional teams. Strategic mindset combined with a hands-on and pragmatic approach. Fluent in English and Swedish. Success Factors Increased adoption of scalable creative performance frameworks. Stronger business impact through testing, optimization, and insight-driven improvements. More structured and efficient ways of working across teams and channels. Improved consistency and clarity in creative and content-related decision-making. Successful integration of new tools, methods, and workflows into the organization. Application & Start Date Start Date: ASAP/2026-05-18 End Date: 2026-09-30 Application Deadline: 2026-05-12 Remote Work: 25% Location: Stockholm Contact Person: 0790 062 711 Selections and interviews are ongoing! Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus lies in Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Although we are a relatively new player, we have already gained the trust of many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.

Your New Role  A leading interactive entertainment studio is looking for a Research Manager to join its Brand & Marketing guild. As Research Manager, you will lead the full lifecycle of consumer research quests - from defining the mission objectives to delivering insights that reshape strategy, campaigns, and brand positioning. You will be the owner of the research roadmap, ensuring every initiative is tightly aligned with business priorities and delivers meaningful impact across teams. Working closely with Brand, Marketing, Product, and external partners, you will translate player behavior into strategic intelligence that drives real-world decisions. You’ll be part of a Brand & Marketing team that thrives on curiosity, collaboration, and deep understanding of players. Every project you lead will contribute to shaping experiences enjoyed by millions around the world. Key Responsibilities Lead end-to-end consumer research quests: define objectives, manage external research partners, align stakeholders, and deliver clear, insight-driven reports and presentations Own and evolve the research roadmap in alignment with brand and marketing strategy Deliver actionable insights that inform campaigns, messaging, and strategic decisions across the organization Lead long-term strategic research initiatives such as brand tracking, segmentation, and audience understanding Act as the internal expert on audience segmentation frameworks, ensuring consistent and effective application across teams Turn complex data and findings into narratives that are simple, compelling, and decision-ready Company Presentation Our client is a Swedish computer game company headquartered in Stockholm, known for creating several games loved by millions of players worldwide. With an international team and English as the corporate language, new ideas are turned into immersive and imaginative gaming experiences every day. Here, you’ll have the opportunity to combine creativity, technical skill, and a passion for games to craft experiences that players will remember for years. Good to Know Scope of employment: Full-time, 100% Type of contract: Fixed-term employment as a consultant via JobBusters. Start date: June 2026 End date: 18 month contract. In your application: Please ensure that your CV clearly demonstrates how you meet the qualifications required by the client. To succeed in this role, you will need:  Bachelor’s degree in marketing, Business, Social Sciences, or a related field. 5+ years of experience in consumer research, insights, or market research, or equivalent experience. Proven experience leading end-to-end research projects, including vendor management and stakeholder alignment. Strong experience designing and interpreting both quantitative and qualitative research methodologies. Experience in gaming, entertainment, or digital consumer products. Familiarity with tools such as SPSS, Excel, Tableau, or similar analytics platforms. Meritorious: Agency experience. What we Offer Secure employment with a collective bargaining agreement, insurance coverage and occupational pension Wellness allowance and employee discounts and offers via Benifex (e.g., health, leisure, transport and healthcare) Flex pension and access to the Lifeplan pension advisory service Additional compensation during parental leave Occupational health services Long-term assignments and a dedicated Consultant Manager for personal support Opportunities to build valuable experience, expand your network and grow your future career We look forward to receiving your application  We review applications on an ongoing basis. As recruitment processes in the consulting industry can move quickly, the position may be filled before the advertised deadline — so we encourage you to apply as soon as possible. You do not need to submit a cover letter. Instead, please respond to the screening questions included in the application process.