Director, EMEA Data Partnerships

DDB Spain

PERFIL Buscamos un/a Data Strategy & Integration que actúe como nexo entre los datos y la estrategia de negocio, con un foco claro en acompañar a los equipos de cuentas, marketing, comunicación y creatividad (tanto dentro del banco como en su ecosistema de agencias) en ámbitos como marketing, CRM, canales digitales y experiencia de cliente. El objetivo del rol es garantizar que la información y los insights se integran de forma real en la definición de estrategias, propuestas y campañas, elevando el impacto de las acciones del banco en términos de relevancia, efectividad y experiencia de cliente. No es un rol de ejecución técnica, sino de orquestación, traducción estratégica y activación del dato en los equipos. Responsabilidades * Actuar como puente entre los equipos de datos/analítica del banco y los equipos de cuentas, marketing y creatividad de la agencia, asegurando que los insights se integran desde el briefing hasta la evaluación de resultados. * Acompañar a los equipos de cuentas en la definición estratégica de proyectos y campañas, aportando una visión data-driven que eleve la calidad de las recomendaciones al negocio. * Traducir la información disponible (CRM, comportamiento digital, campañas, research, social listening, etc.) en inputs estratégicos claros y accionables para la definición de conceptos creativos, propuestas de valor y planes de activación. * Definir junto a cuentas-marketing y los equipos de datos/analítica, los KPIs  y  marcos de medición que permitan evaluar el impacto real de las iniciativas en negocio, marca y relación con cliente. * Velar por la coherencia estratégica entre los insights de datos y las decisiones creativas, asegurando que la creatividad se apoya en una comprensión profunda del cliente y del contexto. * Elevar el nivel de los entregables estratégicos (presentaciones, propuestas, post-mortems de campañas) incorporando storytelling basado en datos para interlocutores de negocio y dirección. * Identificar patrones de comportamiento, oportunidades de negocio y tensiones culturales que puedan inspirar nuevas ideas. * Mantenerse al día de tendencias en analítica, marketing basado en datos, personalización e inteligencia artificial aplicada a marketing y comunicación, evaluando su impacto potencial en el negocio bancario. Requisitos * Experiencia mínima de 4 años en roles de data strategy, planning estratégico, consultoría o inteligencia de negocio aplicada a marketing/comunicación, preferiblemente en banca, agencias o entornos corporativos con foco en marca y cliente. * Experiencia trabajando con datos de campañas, CRM, analítica digital, research de cliente y social listening, con capacidad para convertirlos en recomendaciones estratégicas para negocio y creatividad. * Perfil  orientado a gestión de stakeholders de negocio (cuentas, marketing, comunicación, branding, CX), con capacidad de influencia y alineación transversal. * Pensamiento estratégico, visión de cliente y sensibilidad creativa. * Habilidades de comunicación, presentación y facilitación de workshops estratégicos. * Nivel alto de español e inglés (mínimo B2/C1). Se valorará conocimiento de italiano y/o alemán. * Se valorará experiencia previa en sectores regulados (banca, seguros, telco) y en proyectos de transformación de marketing y experiencia de cliente. ¿Qué aporta el rol? * Rol con impacto directo en cómo los datos elevan la calidad estratégica y creativa de las iniciativas del banco. * Trabajo estrecho con equipos de cuentas, marketing y creatividad en proyectos de alto impacto en negocio y marca. * Entorno colaborativo donde la estrategia, la creatividad y los datos se construyen de forma integrada. * Posición con impacto real en la definición de cómo el banco integra y activa sus datos en la toma de decisiones. * Oportunidades de crecimiento en ámbitos de data strategy, transformación digital y liderazgo transversal. * Estabilidad, proyección y participación en iniciativas clave para la evolución del modelo de relación con clientes. ¿QUÉ OFRECEMOS? Modelo de trabajo híbrido: días presenciales en la oficina combinados con días de teletrabajo. Ambiente de trabajo creativo y dinámico donde podrás desarrollar todo tu talento y podrás crecer personal y profesionalmente. Programa de beneficios y acceso a formación continuada.   Todas las candidaturas serán consideradas para el empleo, independientemente de su raza, orientación sexual o edad.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   About Data & Technology Solutions  WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology product to power marketing transformation.   WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost.  We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.    WHO WE ARE LOOKING FOR     We are seeking a strategic and commercially driven leader to represent and execute WPP’s data partnership strategy within EMEA. This role will be critical in scaling local markets Data Strategies across EMEA working closely with the EMEA Leadership team        You are:      * A data leader with strong experience in partnerships, licensing, or platform ecosystems   * Commercially minded, with experience negotiating and managing strategic partnerships   * Skilled at navigating complex, cross-functional environments and influencing senior stakeholders   * Experienced in aligning global strategy with local market needs   * A strong operator, able to drive both strategic initiatives and execution   * Collaborative, driven, and comfortable operating in ambiguity    WHAT YOU WILL DO  * Local Data Partnership Strategy and Market Leadership: Work to execute the data partnership strategy in EMEA. By working closely with the EMEA Global Data Enablement leadyou will position WPP as a leading data partner in the market.   * Data Supply Strategy and Ecosystem Development: Execute on data supply partnerships, anticipating future data and technology needs.  * Cross-Functional Collaboration and Stakeholder Alignment: Build strong relationships across Legal, Product, Sales, Data Strategy, Solutions Engineering, Business Operations and Open Intelligence teams. By aligning stakeholders, you will enable coordinated execution and success.   * Client Alignment and Market Feedback: Be a key champion to develop and leverage feedback loops with data solutions and client teams to ensure partnerships align with client needs and market demand. By staying closely connected to the market, you will drive relevant and impactful solutions.   * Performance Management and Operational Excellence: Own key performance indicators including cost efficiency, adoption, revenue impact and partnership pipeline quality. By driving accountability, you will ensure measurable outcomes and continuous improvement.  WHAT YOU WILL NEED  * Significant experience in data partnerships, licensing, or data-driven platform ecosystems   * Proven track record of identifying, negotiating and scaling strategic partnerships   * Strong commercial acumen and experience managing complex agreements   * Experience working across cross-functional teams in matrixed organizations   * Ability to align global strategy with local market execution   * Strong stakeholder management and influencing skills   * Driven, collaborative, and comfortable working in both structured and ambiguous environments  Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   About Data & Technology Solutions  WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology product to power marketing transformation.   WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost.  We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.    WHO WE ARE LOOKING FOR    We are seeking a strategic and commercially driven leader to define and execute WPP’s data partnership strategy within EMEA. This role will be critical in sourcing, integrating, and scaling data partnerships to support local market growth while aligning to global frameworks.     You are:     * A data or technology leader with strong experience in partnerships, licensing, or platform ecosystems  * Commercially minded, with experience negotiating and managing strategic partnerships  * Skilled at navigating complex, cross-functional environments and influencing senior stakeholders  * Experienced in aligning global strategy with local market needs  * A strong operator, able to drive both strategic initiatives and execution  * Collaborative, driven, and comfortable operating in ambiguity    WHAT YOU WILL DO  * Local Data Partnership Strategy and Market Leadership: Define and execute the data partnership strategy for EMEA under a “Build, Buy, Partner” framework. By aligning global priorities with local needs, you will position WPP as a leading data partner in the market.  * Data Supply Strategy and Ecosystem Development: Provide strategic oversight of all data supply partnerships, anticipating future data and technology needs. By proactively shaping the ecosystem, you will ensure WPP Open maintains a competitive advantage locally.  * Partnership Identification and Commercial Execution: Lead the identification, negotiation and implementation of strategic data and technology partnerships. By structuring effective agreements, you will enable scalable solutions and commercial impact.  * Contract Standardization and Governance: Drive contract standardization and ensure legal and operational alignment across all data partnerships. By improving consistency and efficiency, you will reduce complexity and risk.  * Product Integration and Data Adoption: Oversee integration of partner solutions into the WPP Open ecosystem and drive adoption of data products across clients and teams. By ensuring seamless delivery, you will unlock value and accelerate usage.  * Cross-Functional Collaboration and Stakeholder Alignment: Build strong relationships across Legal, Product, Sales, Data Strategy, Solutions Engineering, Business Operations and Open Intelligence teams. By aligning stakeholders, you will enable coordinated execution and success.  * Client Alignment and Market Feedback: Leverage feedback loops with data solutions and client teams to ensure partnerships align with client needs and market demand. By staying closely connected to the market, you will drive relevant and impactful solutions.  * Performance Management and Operational Excellence: Own key performance indicators including cost efficiency, adoption, revenue impact and partnership pipeline quality. By driving accountability, you will ensure measurable outcomes and continuous improvement.    WHAT YOU WILL NEED  * Significant experience in data partnerships, licensing, or data-driven platform ecosystems  * Proven track record of identifying, negotiating and scaling strategic partnerships  * Strong commercial acumen and experience managing complex agreements  * Experience working across cross-functional teams in matrixed organizations  * Ability to align global strategy with local market execution  * Strong stakeholder management and influencing skills  * Driven, collaborative, and comfortable working in both structured and ambiguous environments      Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.