Social Media Strategy & Integration Manager (Banca)

Hemro Group

DEINE AUFGABEN As the Global Senior Manager, Social Media & Influencer Marketing, you will lead the development and execution of our social media and influencer strategies to drive brand awareness, engagement, and business growth. You will own the end-to-end management of social channels, influencer partnerships, and content creation, ensuring campaigns are innovative, culturally relevant, and aligned with brand and business objectives. Working closely with cross-functional teams including Brand, Product, Digital, Trade Marketing, and external partners, you will translate strategic concepts into compelling content and campaigns while leveraging analytics to optimize performance and demonstrate measurable impact. Social Media Strategy & Execution: * Develop and execute an integrated social media strategy aligned with business and marketing goals. * Execute the daily posting and community management of Meta (Instagram/Facebook), LinkedIn, TikTok, YouTube, and future channels. * Lead planning and executing of always-on content, campaigns, and editorial calendars. * Manage external partners and collaborate with Brand Team for content creation. * Collaborate with brand and product teams to ensure message consistency. Influencer & KOL (Key Opinion Leaders) Marketing: * Own influencer & KOLs strategy, from discovery and vetting to contracting, briefing, and performance analysis. * Build long-term relationships with influencers & KOLs who authentically align with our brand. * Manage budgets, negotiations, campaign execution, and compliance (FTC, platform rules). * Evaluate influencer performance and ROI using data-driven measurement. Content & Creative Direction Steering: * Guide the development and execution of high-performing social content (video, short-form, graphics, storytelling series). * Identify and implement trending formats and platform features to keep our channels culturally relevant. * Work with creative teams and external partners to produce compelling and on-brand assets. * Optimize content for each platform’s best practices and audience behaviour. Analytics & Optimization: * Set KPIs and track performance across all social and influencer programs. * Analyse insights to guide content adjustments and future campaign planning. * Present regular reports to leadership with strategic recommendations. * Stay current on platform algorithms, new features, competitive activity, and industry trends. Cross-Functional Collaboration: * Partner with Digital team to integrate organic and paid strategies. * Work with customer support and product teams to deliver a cohesive customer experience and respond to customer inquiries. * Collaborate with Brand team to manage campaign calendars and messaging alignment. * Support Trade Marketing team on collaborative campaigns for events, promotions & integration of KOL. DEIN PROFIL Critical: * 7-10+ years of experience in social media and/or influencer marketing, or related roles. * Proven track record of owning social channels and building high-performing programs. Excellent understanding of platform best practices. * Experience managing Influencer and KOLs ecosystems and relationship building.   Highly desirable: * Experience with the coffee industry and coffee equipment. * Strong command of English language (ideally, native speaker). German is a plus. * Strong hands-on executional skills and mentality is a must. * Strong creative instincts, understanding of storytelling, and ability to brief/design content.   Technical skills as a plus: * Excellent understanding of analytics tools and social listening tools. * Analytical mindset with experience turning data insights into actionable strategies.                                                                   Management skills: * Strong project management skills with ability to manage multiple campaigns at once. * Excellent communication and collaboration skills. * Comfortable in a fast-paced environment and willingness to adapt.

NetEase

JOB DESCRIPTION 1. Strategy & Execution: Responsible for the growth and operation of our overseas influencer/creator network. Develop and execute creator collaboration strategies aligned with our goals for user growth, GMV, ROI, and brand awareness. 2. Talent Pool Management: Build and maintain a robust pool of overseas creator resources. Continuously expand our network by recruiting gaming, general entertainment, and community-focused influencers/creators (KOLs/KOCs) from platforms like TikTok, YouTube, Instagram, X, Discord, and Twitch. 3. Campaign & Conversion: Plan and launch impactful marketing initiatives by integrating platform business objectives, gaming trends, and regional market insights. These initiatives include KOL campaigns, micro-influencer missions, CPS/affiliate programs, and community engagement projects to drive content creation, generate sales leads, and improve conversion rates. 4. Team & Process Management: Oversee the daily management of the overseas team, including goal setting and breakdown, performance tracking, efficiency management, training, and post-project reviews. Establish and refine team processes, including SOPs for influencer outreach, data dashboards, creator databases, and lead management systems to enhance overall team efficiency and partnership success. 5. Cross-functional Collaboration: Work closely with internal teams in China, including Growth, Merchandising, Design, Product, and Business Development, to ensure seamless integration of influencer collaborations with platform events, product features, and promotional campaigns. JOB REQUIREMENTS 1. Bachelor's degree or above, with a minimum of 3 years of experience in overseas influencer marketing, creator marketing, affiliate marketing, or a related growth marketing role. Experience in team management or as a project owner is a plus. 2. Deep understanding of the creator ecosystems on mainstream social media platforms such as TikTok, YouTube, Instagram, X, Discord, and Twitch. Experience or a strong network in the US and/or European markets is highly preferred. 3. Professional working proficiency in English is required, with excellent cross-cultural communication skills. Proficiency in Mandarin is a significant plus for effective collaboration with our teams in China. 4. A genuine passion for gaming or general entertainment products. We highly value candidates who are avid gamers, active members of online gaming communities, or enthusiasts of ACG (Anime, Comics, Games) culture.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   MEDIA PLANNING MANAGER ROLE OVERVIEW As a Media Planning Manager, you will manage integrated media and communications planning for a key global client, covering both digital and offline channels. This role requires balancing strategic thinking with operational execution—translating business objectives into full-funnel media strategies and actionable plans. While the account has a strong digital focus, offline channels such as TV, OOH, and print remain critical, requiring a planner who can develop cohesive cross-channel recommendations. You will work closely with senior client stakeholders, internal /external activation teams, creative partners, and external media vendors to ensure campaigns are strategically aligned, effectively executed, and continuously optimized. This role also includes project leadership responsibilities and mentoring junior team members. KEY RESPONSIBILITIES INTEGRATED MEDIA STRATEGY & PLANNING * Work with directors and develop comprehensive, insight-driven media strategies aligned with client marketing and business goals. * Define channel roles, budget allocation, audience targeting, and campaign phasing across digital and offline media. * Ensure integration between brand-building and performance-driven channels * Apply audience research, competitive analysis, and historical performance data to strengthen planning recommendations. CAMPAIGN PLANNING, EXECUTION & OPTIMIZATION * Translate strategy into detailed media plans, flowcharts, timelines, and budget trackers. * Partner with digital activation teams, TV buyers, and media vendors to ensure accurate implementation. * Monitor campaign pacing, delivery, and performance against KPIs. * Identify optimization opportunities and recommend adjustments based on real-time performance and insights. CLIENT MANAGEMENT & COMMUNICATION * Serve as a primary day-to-day contact for client stakeholders, ensuring clear and proactive communication. * Present media strategies, plans, and performance reports confidently in both Japanese and English. * Understand the client’s category, business priorities, and competitive landscape to provide relevant recommendations. * Support senior leadership in strategic discussions and annual planning. DATA ANALYSIS & REPORTING * Analyze campaign performance across channels and translate findings into actionable insights. * Prepare campaign reports and post-campaign analyses. * Use data to inform future planning, budget allocation, and performance forecasting. * Ensure planning recommendations are grounded in measurable outcomes. PROJECT & TEAM MANAGEMENT * Lead planning projects from briefing through execution and reporting. * Manage timelines, deliverables, and cross-functional coordination. * Oversee workload allocation and support development of junior team members. * Ensure accuracy and quality of planning outputs. CROSS-FUNCTIONAL & EXTERNAL COLLABORATION * Work closely with internal teams (Digital Activation, Analytics, Strategy, Creative, Investment). * Coordinate with external partners, including media owners, creative agencies, and production teams. * Contribute to internal knowledge sharing on media trends, tools, and best practices. WHAT SUCCESS LOOKS LIKE First 3 months * Gain a strong understanding of the client’s business, target audiences, and media ecosystem. * Support plan development and begin contributing strategic recommendations. * Establish working relationships with internal teams and client stakeholders. Within 6 months * Independently lead planning for selected campaigns or projects. * Present plans and performance updates directly to clients. * Provide informed recommendations based on media trends and performance insights. Within 12 months * Lead annual planning and campaign reviews. * Deliver data-driven strategic recommendations for future campaigns. * Act as a trusted planning lead for the client and internal teams. REQUIRED SKILLS AND EXPERIENCE * 5+ years of experience in media planning or communications planning within an agency environment. * Strong knowledge of both digital media (programmatic, paid social, search, video, display) and offline media (TV, OOH, print, radio). * Experience managing integrated campaigns and coordinating multiple stakeholders. * Strong analytical skills and proficiency in Excel (pivot tables, lookups, budget tracking). * Excellent presentation and communication skills in Japanese and English. * Ability to manage multiple projects and deadlines simultaneously. * Experience mentoring junior staff or leading projects preferred. TYPICAL SCOPE OF AUTHORITY * Own planning workstreams for key campaigns. * Recommend channel strategy and budget allocation. * Present directly to mid- to senior-level client stakeholders. * Provide guidance to planners and executives. #LI-DNP We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.