AI First Marketing Growth Lead till Axo Group (Stockholm)
Role overview
We’re looking for an AI-First Growth Marketing Lead to own acquisition performance in Sweden. Your mission is simple and
measurable:
Drive Gross Profit and Application Volume.
This role is for someone who thinks in outcomes, not activity. You move fast, test relentlessly, and use data (and AI) to focus
only on what improves commercial performance. You’ll have full autonomy to execute and full accountability for results.
What you’ll own
Paid media & acquisition
Own Sweden’s performance across Google, Bing, Meta and other relevant channels.
Build and execute acquisition strategies that deliver clear commercial uplift.
Allocate budget dynamically based on what drives results, kill noise, double down on winners.
Identify and exploit opportunities unique to the Swedish performance landscape.
AI-driven speed, efficiency & insight
Use AI to accelerate analysis, iteration, and testing of audiences and messaging.
Build automated/AI-assisted workflows that remove operational friction.
Apply AI to increase strategic clarity and improve decision quality, faster.
Funnel performance
Improve conversion from click → completed loan application by finding and fixing funnel bottlenecks.
Use data to isolate the real constraints and prioritize only changes that move outcomes.
Partner with Product and Tech to run tests tied directly to measurable uplift.
Performance Search & SEO Synergy
You don’t need to be an SEO specialist — but you must understand how Paid Search and Organic shape each other’s performance.
- Partner closely with our SEO team to ensure your acquisition strategy strengthens, not competes with, long-term organic
visibility.
- Identify search intent overlaps where coordinated paid + organic efforts can lift total traffic, reduce CPA, and improve market
coverage.
Share insights, test results, and competitive signals between channels to improve overall search efficiency.
Use data to spot cannibalisation, defend high-value intent, and expand keyword reach through joint planning.
Work as one unified search engine team: different levers, same commercial outcome.
Cross-functional leadership & alignment
Work tightly with the Business Unit to align marketing to commercial priorities.
Collaborate with Tech, Partner Managers, Sales to ensure acquisition supports growth targets.
Act as the performance bridge between Marketing and the Business Unit.
Spot dependencies early, secure alignment fast, and keep momentum high.
Influence decisions through transparent reporting, sharp insights, and outcome-first reasoning.
Analytics, ownership & compliance
Own your KPIs: Application Volume and Gross Profit.
Make fast, informed adjustments when performance shifts.
Maintain a working understanding of Swedish marketing and financial compliance.
Nordic collaboration
Contribute Swedish insights into the Nordic performance model.
Adopt proven Nordic playbooks—and feed Sweden’s learnings back into the group.
What you bring
3–5 years of digital growth / performance marketing experience with strong results in Sweden.
Proven track record of improving performance metrics (CPA, Gross Profit).
Strong Swedish performance copywriting and messaging instincts.
Analytics fluency: GA4, Excel/Sheets, BI tools.
Genuine curiosity and confidence using AI to increase speed and reduce operational load.
Fluent in Swedish and English.
Outcome-driven mindset: you focus on business impact, not busywork.
Why join us
Full performance ownership for Sweden — real responsibility and visible impact.
A Nordic team that values outcomes, learning, and rapid experimentation.
A fintech/martech scale-up where AI is part of daily execution, not a buzzword.
Performance unlocks budget: deliver results → scale quickly.
Strong in-office culture with competitive salary, pension, and healthcare.
A team driven by clarity, accountability, and measurable outcomes.