Demand Generation Manager

YOUR MISSION Most demand gen roles ask you to build the machine from scratch. This one does not. Datamaran has been in ESG since 2014, before it was a category, and some of the world's largest companies, Bridgestone, Dell, Cisco, Kraft Heinz, PepsiCo and NTT Data, use our platform to make ESG work for their strategy. Our go-to-market motion is already in place. Channels are activated, account-based programs are running, the BDR rhythm is set, and real pipeline is coming through every month. What we need is one person who picks all of that up and runs with it, end to end, so we can deepen what works and add what is missing. In this role, you will:  * Own pipeline generation across paid search, paid social and third-party advertising, with a clear monthly target and a clear segment focus * Run multiple campaigns in parallel from concept to brief to launch to reporting, on a six to twelve week horizon * Build out account-based motions for priority verticals, working closely with sales on named-account coverage * Partner daily with our BDR team on meetings booked, follow-up, and what is converting * Write the on-brand copy that ties the work together, from ad creative to landing page to nurture sequence YOUR PROFILE You will thrive here if you: * Have at least five years in B2B SaaS demand generation, ideally targeting mid-market or enterprise accounts with ACVs around €50K and sales cycles of six to twelve months * Have run full-funnel programs end to end, from concept and brief through launch, reporting and iteration, not handed off from another team * Use HubSpot, Salesforce and modern outbound tooling like Clay in your day-to-day work, not just at the briefing level * Write your own copy and trust your instinct on what lands with senior buyers in legal, compliance, risk or sustainability * Have run account-based programs alongside sales and BDRs, and bring a clear point of view on what works and what does not * Bring real interest in ESG, sustainability, regulatory or compliance topics, even if you are not yet an expert * Get energy from acting fast on your own judgement and from running a program as if you were spending your own budget WHY US? A few things people love about working here: * The mission. Datamaran has been in ESG since 2014, before it was a category. The team genuinely cares about the impact our platform has, and that energy carries through every conversation, internally and with clients. * The pace. Twelve years old with scale-up energy. Following our successful Series C funding round late 2024, we are entering an active growth phase across all departments and locations. * The team you join. Donal leads Demand Generation from Leeuwarden and is your hiring manager and direct partner. You sit with the wider marketing team at our Leeuwarden hub, and partner daily with the BDR team in London on meetings booked and follow-up. Small enough that you genuinely matter, big enough that you have support when you need it. * The reward. Base €53,000 to €66,000, plus 5% pension contribution via Bright, €100/month health insurance contribution, €75/month fitness allowance, 25 days PTO with our yearly closure between Christmas and New Year, and fully reimbursed commuting. * The flexibility. Thursdays in-office at our Leeuwarden hub, the rest of the week is yours.

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Adyen is looking for a data-driven, proactive, and collaborative Demand Generation Manager to join our team. This role will be based in our Stockholm office and report directly to the Head of Marketing. About the Role The Demand Generation role is focused on driving measurable impact for Adyen’s new customer acquisition efforts. In this role, you’ll be responsible for planning, executing, and optimizing targeted Account-Based Marketing (ABM) campaigns across owned channels, paid media, and events. The ideal candidate is experienced in meeting revenue-based goals through 1:Many, 1:Few, and 1:1 ABM campaigns, collaborating closely with SDRs, Sales, and Event teams. This is a matrixed-role requiring seamless collaboration across the region and Global Marketing teams to generate sales-accepted opportunities. What You'll Do * Multi-Channel ABM: Plan, set up, and optimize 1:Many, 1:Few, and 1:1 account-based marketing campaigns to drive pipeline. * Event-Driven Demand Generation: Leverage both external trade shows and Adyen-owned events as core demand generation vehicles—driving targeted prospect attendance, designing pre-/post-event nurture tracks, and ensuring rigorous pipeline follow-up. * Targeting & Segmentation: Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists based on market priorities. * Content & Messaging: Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points. * Digital Collaboration: Collaborate closely with the Digital Marketing Manager to create effective media strategies that surround target accounts. * Campaign Execution: Build and run regional email programs, direct marketing efforts, and optimized landing pages to convert interest into sales-accepted opportunities. * Global Alignment: Work closely with the Global Acquisition Marketing team to implement and scale localized strategies. * Analytics & Optimization: Leverage analytics tools to measure and determine the effectiveness of campaigns and event activations across all touch points. Who You Are * 3+ years of experience in a B2B demand generation or integrated marketing role, with a proven track record of driving net-new customer acquisition. * 5+ years of experience in marketing or similar * Proficiency with ABM and marketing automation tools; knowledge of Marketo is a strong plus. * Analytical mindset with experience using data to optimize campaigns. Experience with Looker (or similar BI tools) is a plus. * A healthy balance between strategic thinking and hands-on execution—you can design the plan and build it, too. * Agile & Self-Motivated: A self-starting contributor with the ability to multitask, prioritize responsibilities, and navigate a fast-paced environment. * Fluent spoken and written English and Swedish is required. * Travel: Willingness and ability to travel domestically and internationally 20%+ (e.g., to support key trade shows and Adyen events). Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Stockholm office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.