
SJ AB · Stockholm
Vill du vara med och utveckla framtidens digitala kundupplevelse hos ett av Sveriges starkaste varumärken? Vi söker nu en Growth & Conversion Lead som vill komb...
Vill du vara med och utveckla framtidens digitala kundupplevelse hos ett av Sveriges starkaste varumärken? Vi söker nu en Growth &
Conversion Lead som vill kombinera analys, experiment och affärsdriv för att öka försäljning, kundvärde och lönsamhet i SJ:s
digitala kanaler. I rollen får du möjlighet att påverka miljontals kundmöten och driva datadriven utveckling som gör verklig
skillnad för både kunder och affär.
Din kommande roll
Som Growth & Conversion Lead ansvarar du för att utveckla och optimera SJ:s digitala kundresor genom analys, experiment och
kontinuerlig förbättring. Du arbetar tvärfunktionellt tillsammans med produkt, UX, utveckling, analys, marknad och verksamhet för
att säkerställa att beslut baseras på insikter, data och mätbara effekter. Rollen innebär att:
Driva konverteringsoptimering och kundinsikter
Leda experiment och optimering
Säkerställa effekt och värderealisering
Bidra till strategisk utveckling
Som Growth & Conversion Lead ingår du i enheten Kanal inom Division Kommersiell Trafik. Här arbetar vi för att skapa attraktiva,
effektiva och datadrivna kundupplevelser som stärker både kundnöjdhet och affärsresultat. Du blir en del av ett engagerat team med
kompetenser inom produktutveckling, affärsutveckling, analys, UX och digital försäljning.
Förväntningar på den vi söker
Vi söker dig som drivs av att förstå kundbeteenden, hitta förbättringsmöjligheter och skapa mätbara resultat. Du kombinerar ett
starkt affärsfokus med analytisk förmåga och trivs i samarbeten där du får påverka, inspirera och driva förändring.
Vi tror att du har
Vi ser gärna att du har erfarenhet från resebranschen, e-handel eller andra verksamheter med hög digital mognad där kundresa,
kundanskaffning och digital försäljning är centrala delar av affären.
Ansökan och information
Sista ansökningsdag är den 9/8. Då rekryteringsprocessen sker över sommarperioden kommer kontakt att ske med större mellanrum än
vanligt, och återkoppling kommer att ske efter sista ansökningsdagen. Tack för din förståelse!
Company Introduction Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” Role Overview This role in the Marketplace team is vital in achieving marketplace growth while delivering the best-in-class customer experience as well as seller experience. This role involves designing and implementing impactful processes and initiatives that span across various business and functional areas within Coupang. The sales operations Director will also lead the business planning, goal setting, measurement, tracking and reporting of marketplace business. The role will own rollout and adoption of key initiatives that are critical to seller acquisition and seller success on Coupang. By continually improving both supplier and internal processes, this role aims to identify gaps and drive strategic recommendations that align with Coupang’s corporate goals and objectives. What You Will Do Business Planning & Goal setting: * Own & drive the planning for entire marketplace business in collaboration with cross functional stakeholders to ensure the goals are aligned * Ensure there are right metrics and frameworks to measure the goals effectively Data-Driven Decision Making and Performance Tracking: * Leverage data to make informed decisions, track program performance, and identify areas for improvement. * Develop robust reporting systems and dashboards to provide insights to stakeholders and drive accountability. * Utilize seller feedback, customer feedback, market trends, and A/B testing to refine program initiatives and meet evolving business needs. * Drive right processes and business reviews to monitor the objectives on a daily/weekly/monthly basis depending on the audience Marketplace growth, new initiatives and their GTM: * Demonstrate the ability to dive deep into understanding Coupang’s products, competitive landscape, seller expectations, and customer expectations to identify areas for marketplace growth. * Innovate and drive seller focused initiatives keeping Coupang customers in mind. * Ensure a high quality GTM of any new initiatives to all relevant stakeholders and own new initiatives till they reach right levels of adoption Operational Diagnosis and Process Improvement: * Dive deep into operational processes to diagnose gaps, identify improvement opportunities, and develop recommendations for future-state processes. * Lead process improvement efforts to streamline operations, increase efficiency, and validate improvement initiatives to ensure measurable impact. * Utilize PM methodologies to optimize processes and support continuous improvement. Training & Capability Building: * Enable the sales teams with the right mechanisms and tools to improve conversion metrics across seller acquisition funnels * Train the sales teams and improve AM pitch and enable them to have a high-quality outcome oriented interactions with the sellers Sales performance & incentives * Ensure fair and unbiased lead and account assignment logics to the sales team * Drive goal setting at an AM level * Monitor and track sales performance across metrics for seller acquisition and account management teams * Create and drive efficient incentive structures for the sales team which help marketplace in meeting and exceeding goals. Project Leadership and Execution: * Lead and guide project teams across various business lines, ensuring alignment on program goals and efficient execution. * Oversee the planning, design, and delivery of strategic initiatives, monitoring project progress and reporting results to senior management. * Establish and monitor success metrics, tracking project outcomes and adjusting approaches to ensure impactful results. Cross-Functional Collaboration and Program Development: * Partner with senior business leaders across Coupang to design and implement programs that drive operational and customer experience goals. * Communicate findings effectively, ensuring actionable insights are followed through and fostering adoption through KPI-driven management. * Guide and support cross-functional teams in planning, designing, and executing end-to-end programs and processes. Qualifications * 10+ years of experience in program management, operations, or retail, with a strong focus on account management, sales and process improvement. * Demonstrated ability to lead complex, cross-functional projects and work effectively with senior stakeholders. * Strong analytical skills and experience using data-driven insights to inform decision-making and track program success. * Familiarity with program management tools and process improvement methodologies * Excellent communication and interpersonal skills, with a track record of influencing and leading cross-functional teams. * Experience in a fast-paced, high-growth retail, startup or e-commerce environment preferred * Fluence Mandarin and English communication skills Recruitment Process * Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Privacy Notice * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/
ABOUT EASYGENERATOR We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. ROLE SUMMARY The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue. CORE RESPONSIBILITIES Demand Engine & Pipeline * Own paid, organic, website, and conversion channels. * Translate growth targets into clear priorities and roadmaps. * Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion * Lead website structure, messaging, UX, landing pages, and CRO. * Partner with PMM to ensure clear, differentiated positioning. * Maintain clarity, credibility, and performance across touchpoints. Paid & Organic Growth * Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. * Optimize for pipeline and revenue impact with strong attribution visibility. * Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Content & Design * Lead revenue-focused content aligned to buyer journey and enterprise sales. * Ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics * Own marketing-sourced pipeline targets and key revenue KPIs. * Build quarterly growth plans and improve funnel bottlenecks. TEAM LEADERSHIP * Lead paid, content, web, and design teams. * Establish scalable processes and experimentation frameworks. * Partner closely with PMM, Revenue, and Leadership. QUALIFICATIONS * 5+ years in B2B SaaS digital growth; 2+ years team leadership. * Proven pipeline growth and €2M+ budget ownership. * Strong expertise in paid, CRO, and SEO/GEO. * Editorial judgment, digital design understanding, and enterprise sales awareness. * Analytical and commercially driven. * Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context. PREFERRED * Experience in 20M–100M ARR SaaS. * International SaaS exposure. * Close collaboration with PMM and Commercial teams.
ABOUT EASYGENERATOR We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. ROLE SUMMARY The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue. CORE RESPONSIBILITIES Demand Engine & Pipeline * Own paid, organic, website, and conversion channels. * Translate growth targets into clear priorities and roadmaps. * Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion * Lead website structure, messaging, UX, landing pages, and CRO. * Partner with PMM to ensure clear, differentiated positioning. * Maintain clarity, credibility, and performance across touchpoints. Paid & Organic Growth * Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. * Optimize for pipeline and revenue impact with strong attribution visibility. * Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Content & Design * Lead revenue-focused content aligned to buyer journey and enterprise sales. * Ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics * Own marketing-sourced pipeline targets and key revenue KPIs. * Build quarterly growth plans and improve funnel bottlenecks. TEAM LEADERSHIP * Lead paid, content, web, and design teams. * Establish scalable processes and experimentation frameworks. * Partner closely with PMM, Revenue, and Leadership. QUALIFICATIONS * 5+ years in B2B SaaS digital growth; 2+ years team leadership. * Proven pipeline growth and €2M+ budget ownership. * Strong expertise in paid, CRO, and SEO/GEO. * Editorial judgment, digital design understanding, and enterprise sales awareness. * Analytical and commercially driven. * Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context. PREFERRED * Experience in 20M–100M ARR SaaS. * International SaaS exposure. * Close collaboration with PMM and Commercial teams.