
Welltech · Ukraine
Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the...
Who Are We?
Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally
through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the
world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every
subscription represents a real person making a real change in their life, and we take that seriously.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive
of a team that's just getting started.
What We're Looking For
We are looking for a conversion-oriented Growth Designer to join our Product Growth & Monetisation team.
This role will focus on designing and optimising acquisition funnels — from landing pages through 30–40 question quiz experiences,
paywalls, and checkout flows. You will work closely with Product Growth Managers to bring experimentation hypotheses to life
through engaging, persuasive, and high-converting designs that can be efficiently handed over to developers.
This is not a traditional product design role focused on core app features. It is a growth design role focused on improving how
users discover value, stay engaged through quiz experiences, and convert into paying customers.
You will be successful in this role if you can consistently turn growth hypotheses into high-quality funnel designs that are
engaging for users, feasible for developers, and measurable through experimentation. Your work should help the team ship faster,
test better ideas, and improve funnel performance across quiz completion, paywall conversion, checkout completion, and revenue.
checkout experiences.
design principles.
pages, or similar acquisition experiences.
methodologies.
revenue, ARPU, CAC, and LTV.
engaging.
Nice to have
messaging.
Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started. What We're Looking For We're looking for a highly analytical and experimentation-driven User Acquisition Manager to join our team and help identify the next scalable acquisition opportunities beyond our core channels. This role will focus on discovering, testing, and validating new user acquisition channels, with a particular emphasis on TikTok, Pinterest, X, Snap, and emerging platforms. Unlike traditional UA roles focused primarily on scaling established channels, this position is centered around experimentation, learning, and unlocking new growth opportunities through structured testing. ✨ Key Responsibilities: * Own the testing and validation of new user acquisition opportunities across channels such as TikTok, Pinterest, X, Snap, Meta, and other emerging advertising platforms. * Design and execute structured experimentation roadmaps to evaluate new channels, audiences, bidding strategies, campaign structures, creative concepts, funnels, and acquisition approaches. * Apply deep Meta Ads expertise and best practices to inform testing strategies across both established and emerging channels, while also running experiments on Meta when relevant. * Build clear testing frameworks and hypotheses, ensuring experiments are statistically sound and generate actionable business insights. * Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to identify performance drivers and assess the scalability of new acquisition opportunities. * Lead creative experimentation in partnership with designers and content creators, driving continuous learning through structured A/B testing. * Leverage Tableau and other BI tools to build reporting, uncover insights, and support strategic decision-making. * Partner closely with Data, Product, Creative, and Marketing teams to ensure accurate measurement, attribution, and experiment design. * Apply strong attribution and incrementality knowledge when evaluating channel performance and making investment decisions. * Leverage AI tools to accelerate creative ideation, performance analysis, reporting automation, and workflow efficiency. * Stay ahead of industry trends, emerging platforms, and new advertising opportunities that could become future growth drivers for the business. The ideal profile: * 3+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing for B2C companies. * Strong hands-on experience managing and optimizing campaigns on Meta Ads, with a deep understanding of platform best practices, campaign structures, audience strategies, bidding approaches, measurement, and scaling methodologies. * Experience managing campaigns across additional channels such as TikTok, Pinterest, X, Snap, or other emerging acquisition platforms. * Proven experience designing and executing A/B tests and experimentation frameworks, with the ability to derive actionable insights from results. * Strong analytical mindset with advanced experience using Tableau (required) and other BI tools such as Looker. * Experience with AppsFlyer, Adjust, or similar mobile attribution platforms. * Strong understanding of mobile app marketing, Web2App funnels, attribution, and performance measurement. * Advanced Excel / Google Sheets skills * English proficiency (C1 or higher) Hiring Journey: ⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Test Task --> ⭕️ Panel Presentation Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/ WalkFit - http://walkfit.pro
At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions. Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration. Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape. Whether scaling your PSP, enhancing your EMI services, or diving into open banking, WhiteTech is your partner for innovation and growth. We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET). At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions. Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration. Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape. Whether scaling your PSP, enhancing your EMI services, or diving into open banking, WhiteTech is your partner for innovation and growth. We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET). As our team is quickly growing, we are looking for an HR People Partner to join our team and help scale a high-performing, product-driven fintech organization. In this role, you’ll act as a trusted partner for teams and managers, driving people initiatives that support business growth, engagement, and performance. Your responsibilities will include implementing strategic HR initiatives and fostering a positive work culture that aligns with our organizational goals. Key responsibilities: * Own the full employee lifecycle: onboarding, adaptation, performance, and offboarding; * Partner with tech & non-tech teams to support their effectiveness and growth; * Run regular 1:1s, identify risks early, and support employee development; * Drive performance review cycles and ensure transparent, consistent processes; * Support and improve HR policies and people practices aligned with business needs; * Advise managers on employee relations, team dynamics, and decision-making; * Contribute to building a strong, inclusive, and feedback-driven culture; * Support engagement initiatives, benefits, and employer branding. Requirements & Skills: * 3+ years of HR experience, ideally in IT product or fintech companies; * Strong understanding of the employee lifecycle and performance management; * Confidence working with managers and influencing decision-making; * Clear communication and stakeholder management skills; * Ability to work in a fast-paced, scaling environment; * Intermediate+ English. What we offer: * Opportunity to directly impact product teams and business outcomes; * A culture of ownership, transparency, and continuous feedback; * Space to bring your ideas and improve how we work with people; * Competitive compensation and benefits. Recruitment Process: * Application screening; * Interview stages: * Prescreening call with Recruiter (40 min) * Technical Interview (60-90 min); * Job offer; * Employment and background check. We offer: * Competitive compensation package (commensurate with your experience) * 19 business days of flexible Paid Time Off (PTO) * Fully remote work with flexible hours (within the CET time zone) from any location of your choice * Values-driven culture with a friendly and supportive work environment * Opportunity to regularly participate in conferences and community events as both a participant and contributor * Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency Embrace the opportunity to develop your skills in a cutting-edge fintech environment. Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! Let’s build something great together! We offer: * Competitive compensation package (commensurate with your experience) * 19 business days of flexible Paid Time Off (PTO) * Fully remote work with flexible hours (within the CET time zone) from any location of your choice * Values-driven culture with a friendly and supportive work environment * Opportunity to regularly participate in conferences and community events as both a participant and contributor * Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency Embrace the opportunity to develop your skills in a cutting-edge fintech environment. Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! Let’s build something great together!
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life. You'll be responsible for: * Developing strategic creative concepts for paid video campaigns across social platforms * Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities * Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors * Partnering with UA and growth teams to test hypotheses and scale what performs * Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals * Spotting patterns, trends, and cultural moments to inform future campaigns * Guiding the creative process end-to-end, from concept through to execution and analysis Your experience Must-have: * 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager) * A portfolio showing data-driven creative concepts that delivered measurable results * Deep understanding of paid social creative performance and testing methodologies * Strong communication skills — able to translate insights into compelling creative directions * Fluency in English and a natural ability to craft ideas for a global (especially US) audience * Familiarity with creative production workflows, without needing to be hands-on in editing tools * Proficiency with project management tools (Jira, Confluence, Google Workspace) * Curiosity for new formats, cultural trends, and emerging AI creative tools * An obsession with results Nice-to-have: * Familiarity with budgeting and resource allocation for creative projects * Experience working collaboratively with creative partners (writers, motion designers, video editors) What success looks like * Growth in video creative’s contribution as a driver of paid UA success * Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement) * Tangible impact on overall paid UA campaign growth and ROI Salary range from 4200 EUR #LI-DL1 How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: * Competitive salary and annual reviews * Opportunity to participate in Flo’s performance incentive scheme * Paid holiday, sick leave, and female health leave * Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents * Accelerated professional growth through world-changing work and learning support * In-person collaboration and work in a hybrid model, with 3 days per week spent in the office * 5-week fully paid sabbatical at 5-year Floversary * Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.