Business Lead, C2B

Own Swappie’s €100M+ consumer trade-in business.

To fuel Swappie's profitable growth and advance our mission of making refurbished electronics mainstream, we are looking for a

Business Lead, C2B to join us in Helsinki. You will run the channel where we buy iPhones and other devices directly from consumers

across Europe, accountable for growing its volume, margin, and category reach.

Tens of millions of working electronic devices sit forgotten in drawers across the continent. C2B (consumer-to-business) is how we

get them out of drawers, into our refurbishment facilities, and back into circulation. Purchasing directly from consumers is a

strategic cornerstone for Swappie and already accounts for a third of our business. Yet, much of its potential remains untapped:

giving you a proven operational foundation and significant room to continue driving double-digit growth, alongside the runway to

optimize existing flows, test new channels, and build trade-in partnerships in both current and new markets.

In this role, you will take full ownership of the C2B growth agenda. You will have the mandate and autonomy to capture commercial

opportunities, test bold growth hypotheses, and scale our circular supply model. Reporting directly to our Head of Pricing,

Planning & Analytics, you will jointly set the growth ambition, determine how to reach it, and lead cross-functional execution

across marketing, product, operations, and pricing — calling the shots on what we scale and what we retire.

If you are looking for true commercial ownership, a key business line with significant room to grow, and a mission that keeps

devices in circulation, you will thrive here.

• Commercial ownership: Drive the C2B growth agenda, commercial strategy, and performance targets. You are accountable for the

C2B numbers: purchase volumes, net revenue contribution, margins, and customer satisfaction (NPS).

• Cross-functional collaboration: Facilitate the C2B mission team across Marketing, Supply Product, Operations, and Pricing.

While each functional lead manages their team's specific execution, you ensure all initiatives connect into a unified growth

plan and that decisions move forward smoothly.

• Test and scale growth initiatives: Lead new projects from initial idea through to proven business impact. Whether exploring a

new marketing channel, evaluating international expansion, developing trade-in partnerships, or refining our offer to sellers,

you decide what to test, evaluate the results, and scale what works.

• Bring customer and partner signals into business decisions: Work directly with partners and participate in customer research,

so that what sellers and partners tell us shows up in our pricing, product and marketing decisions.

• Remove growth constraints: Spot operational, commercial, or customer journey friction points early. When challenges arise, you

collaborate with team members to find practical solutions and keep priorities on track.

This is a Lead individual contributor role designed for an ambitious, commercially minded professional ready to take broad

ownership of a key business area. Because you will work across multiple teams without direct line management, we look for someone

who builds strong working relationships, communicates clearly, and enjoys turning strategy into concrete action.

• Commercial and growth track record: Demonstrated experience owning and improving commercial, growth, or volume metrics (for

example in a startup, scaleup, expansion team, consulting, or your own company).

• Entrepreneurial mindset: Experience building, launching, or scaling projects or initiatives from the ground up, with a

practical and solution-oriented approach.

• Collaborative leadership: A natural ability to bring diverse teams together (such as Product, Marketing, and Operations), work

through trade-offs, and help stakeholders reach clear decisions without needing line authority.

• Comfort with numbers: Strong numerical intuition and comfort working with data. You do not need to be a data specialist (you

have an analytics team to support), but you understand conversion funnels, unit economics, and how to use data to guide

commercial choices.

• Customer focus: Genuine curiosity about customer behavior and an interest in engaging directly with users to understand their

needs, and turn frontline insights into commercial strategy.

• Significant ownership: Take ownership of a major, established business line with high visibility and direct support from senior

leadership.

• A mission that matters: Every device we purchase, refurbish, and resell directly contributes to reducing electronic waste and

advancing the circular economy.

• Autonomy with strong foundations: Enjoy the freedom to test new ideas and make real commercial decisions, backed by the

infrastructure, data, and resources of an established European scaleup.

• Belong and be yourself: Our strength as a company comes from the diverse group of people we're proud to employ. Whoever you

are, you're welcome at Swappie.

♻️ Location: Helsinki, Finland. We operate on a flexible hybrid model, meeting at least two days a week at our Ruoholahti HQ.

Please note: You must already hold a valid work permit for Finland, as we are unable to sponsor visas or provide relocation

support for this role.

♻️ Start date: As soon as possible, negotiable.

♻️ Contract: Full-time and permanent.

♻️ Compensation: Salary range for this position is 6,100–7,200 €/month + equity package. This will be defined according to your

experience, skills, and capabilities. We base our compensation on comprehensive market data and industry benchmarks to ensure fair

pay.

♻️ Ready to help get more pre-owned tech out of drawers and into circulation? Apply now or latest by 10th November 2026!

1. Intro with Talent Acquisition: A relaxed conversation with our TA Partner Nina to discuss your background, motivations, and

what we are building together.

2. Meet the Hiring Manager: A deeper discussion on the C2B ambition, your commercial track record, and the scope of the role with

Jalo Hetemäki, Head of Pricing, Planning & Analytics.

3. Case Study & Deep Dive: Explore a realistic C2B growth scenario with Jalo and team members to dive into problem-solving,

trade-offs, and commercial prioritization.

4. Culture & Collaboration: Impact orientation, inclusion, and growth mindset — explore the key pillars of our culture in a final

conversation with a member of our leadership team.