Digital Marketing Manager

We are looking for a Digital Marketing Manager to join our Marketing & Communications team in Helsinki and shape how customers

discover, engage with, and experience Bluefors across digital channels. In this role, you will combine strategic thinking with

hands-on execution to strengthen our digital presence, develop demand generation, and turn marketing activities into measurable

commercial impact. Interested? Keep reading!

You will take ownership of Bluefors' digital marketing activities, channels, technologies, and performance. As a member of the

Marketing & Communications team, you will help ensure that customers can easily discover and engage with Bluefors through a

connected digital ecosystem. Working closely with Sales, other customer-facing teams, and IT, you will plan and optimize

campaigns, develop our website and social media presence, and use analytics to continuously improve engagement, conversion, and

marketing effectiveness.

We are looking for a data-driven digital marketing professional who can translate business and commercial priorities into clear

actions. You combine a strong understanding of digital channels with experience in marketing automation, lead management, campaign

execution, and performance measurement. You are comfortable working across teams and systems, can move between strategic planning

and practical implementation, and communicate clearly with technical and non-technical stakeholders. Success in this role requires

curiosity, collaboration, and a strong continuous improvement mindset. You actively seek opportunities to improve ways of working,

enhance digital performance, and create better customer experiences.

Experience from technology, engineering, scientific, industrial, or other highly technical B2B environments is considered an

advantage. Familiarity with Salesforce, CRM integrations, SEO, generative engine optimization, account-based marketing, AI-enabled

marketing tools, and agency or technology partner management would be an additional asset. This experience can help you accelerate

the impact of our digital marketing activities and contribute to the continued development of our digital ecosystem.

We offer you an interesting, challenging, and responsible position with the support of a highly skilled growth organization. This

is an excellent opportunity to build a scalable digital marketing ecosystem and grow professionally in a dynamic and collaborative

team. Our multicultural work environment gives you room to develop your skills and make a visible impact on Bluefors’ commercial

growth.

• Oversee website performance, social media channels, SEO, generative engine optimization, analytics, conversion, and user

experience.

• Minimum 10 years of experience in digital marketing, with a strong track record in areas such as marketing automation, campaign

execution, and digital performance measurement, supported by relevant education

• Ability to work effectively across teams and systems and communicate clearly with both technical and non-technical

stakeholders.

• A curious and collaborative mindset combined with a strong focus on continuous improvement and optimizing performance,

processes, and customer experiences.

• Familiarity with Salesforce, CRM integrations, SEO, generative engine optimization, account-based marketing, and AI-enabled

marketing tools.

Please apply as soon as possible, on October 18, 2026 at the latest, through our recruitment system at BLUEFORS.COM. We will

review applications on an ongoing basis, and the position will be filled as soon as a suitable candidate is found.

For more information, please contact our Director, Marketing & Communications, Ingela Waismaa, ingela.waismaa@bluefors.com. Ingela

can also be reached at +358 50 5306603 during the following times: Sept. 28, 08:00-09:00, Sept. 29, 17:00-18:00 and Oct. 13,

09:00-10:00.