User Acquisition Specialist

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s

first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how

people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained

self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make

a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across

multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging

data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition,

and ensure user growth aligns with business goals.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams

in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

• Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display

ads, influencer marketing, and referral programs.

• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting

parameters.

• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide

actionable insights to stakeholders.

• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive

incremental growth.

• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product

launches, feature enhancements, and seasonal promotions.

• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google

Analytics, Adjust, Amplitude), and A/B testing methodologies.

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants

from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and

experiences make us stronger.

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any

AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in

connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an

official @airapps.com email address. Additionally, all open positions are published only through our official careers platform,

Ashby.

If you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a

job posting source other than Ashby, please exercise caution. We do not accept unsolicited candidate submissions from agencies,

and any such submissions will not be considered.