Senior UX Researcher

Driven by the passion to improve quality of people’s lives, WSA continues to grow as a market leader in the hearing aid industry.

With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business

transformation in order to reach more people, more effectively.

At WSA, we believe that better digital experiences start with a deep understanding of our customers and their needs. As a Senior

Strategic UX Researcher, you will help shape our digital strategy by uncovering insights that inform product roadmaps, business

priorities, and the development of user-centred digital products and services. Your research will help us understand not only how

people interact with our solutions, but also why they behave the way they do and where new opportunities lie.

You will join a growing, international research team currently based across Lynge and Hyderabad, working closely with senior

leadership, including VPs, and cross-functional stakeholders. You will connect insights from different research initiatives,

customer perspectives, and data sources to provide a clear picture of user needs and business opportunities.

• Conduct generative research, including interviews, contextual inquiry, and exploratory studies, to uncover unmet user needs and

opportunities.

• Connect findings across research projects, customer segments, digital journeys, and data sources to identify patterns and

generate meaningful insights.

• Analyse quantitative data and behavioural insights, using tools such as Power BI where relevant, to complement qualitative

findings.

• Present research findings and recommendations to senior leaders, including VPs, translating complex evidence into clear

business implications.

• Collaborate with researchers, designers, product teams, and other stakeholders to ensure research complements usability testing

and other validation activities.

• Build a proactive research agenda and contribute to improving research practices, documentation, and capabilities across the

organisation.

• Proven experience conducting strategic research that influences product direction, roadmaps, portfolio priorities, or business

decisions.

• Strong expertise in qualitative research, complemented by experience with quantitative research, surveys, analytics, or

measurement.

• Experience with generative research methods and the ability to independently manage the full research lifecycle, from problem

framing to actionable recommendations.

• A relevant university degree or equivalent professional experience in UX research, human factors, behavioural science, design,

or a related discipline.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for

millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our

successes.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race,

color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status,

medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone

feels free to be their most authentic self.