Commercial Digital Director – Brands

At Fenix Outdoor, we believe digital commerce is a key driver of our future growth. We are looking for a commercially driven and

visionary Commercial Digital Director to lead and accelerate our digital business across brands, markets, and channels.

In this pivotal leadership role, you will define and execute our digital commercial strategy, with end-to-end accountability for

digital revenue, profitability, and sustainable growth. You will unlock new opportunities across e-commerce, marketplaces, and

emerging digital channels, ensuring that our brands reach more customers and deliver exceptional digital experiences.

You will lead the commercial digital business across Europe while driving global digital initiatives, capabilities, and

transformation projects that support growth across the broader Fenix Outdoor portfolio.

You will lead the next phase of our digital commercial development, building a scalable, data-driven, and high-performing

organization that combines strong commercial execution with a long-term growth mindset.

You will work closely with stakeholders across the business to ensure digital commerce is fully integrated into our overall brand

and business strategies.

As Commercial Digital Director, you will own the overall commercial direction and performance of our digital channels across all

brands. You will translate business ambitions into clear priorities, actionable growth plans, and measurable results.

You will balance strategic leadership with a strong focus on execution, using customer insights, commercial analytics, and market

intelligence to identify opportunities, improve performance, and drive profitable growth.

• Own the end-to-end commercial and operational performance of e-commerce, including assortment planning, forecasting, inventory

and buying alignment, trading execution, and revenue optimization across brands and markets.

• Define and lead the long-term digital commercial strategy across brands, markets, and channels, aligned with our overall

business ambitions.

• Commercial and P&L ownership: Drive digital revenue, profitability, and growth, ensuring clear targets, accountability, and

disciplined performance management.

• Marketplace strategy and expansion: Drive performance across marketplace partnerships while identifying, evaluating, and

launching new marketplace opportunities, business models, and strategic digital partnerships to accelerate growth.

• Drive the adoption of digital tools, automation, data platforms, and AI solutions to improve commercial decision-making,

operational efficiency, customer experience, and business performance.

• Establish a data-driven approach to decision-making, translating performance insights and customer behaviours into tangible

business results.

• Ensure a consistent, engaging, and seamless customer journey across digital touchpoints, strengthening conversion, loyalty, and

long-term customer value.

• Build strong partnerships with Brand, Marketing, Merchandising, Product, Supply Chain, Operations, and Finance to maximize

commercial opportunities across the Fenix organisation and brands.

• Translate strategy into execution by establishing clear priorities, building actionable roadmaps, driving investment decisions,

and ensuring measurable improvements across digital channels and teams.

• Act as a trusted strategic partner to senior leadership, challenging the status quo and identifying new opportunities for value

creation.

You are a strategic and commercially minded leader who understands how to turn digital opportunities into profitable business

growth. You combine a long-term perspective with a strong execution mindset and know how to translate strategy into clear

priorities, engaged teams, and measurable results.

You thrive in a dynamic, fast-moving environment where collaboration, curiosity, and commercial ownership are essential. You are

comfortable challenging established thinking, making data-informed decisions, and leading change across a complex, multi-brand

organization.

You understand that successful digital commerce is not a standalone function. It requires strong brand positioning, customer

understanding, commercial discipline, and close collaboration across the entire business.

• Extensive leadership experience within digital commerce, e-commerce, marketplaces, or related commercial functions, including

leadership of senior managers and cross-functional leadership teams.

• Demonstrated ability to influence executive leadership teams and lead large-scale digital transformation and growth initiatives

across multiple markets and brands.

A relevant university degree in Business, Economics, Marketing, Digital Commerce, or a related field is expected. Postgraduate

qualifications, such as an MBA, are a plus.

This is an opportunity to shape the future of digital commerce across our brands and make a meaningful impact on the growth and

direction of the business.

You will have the mandate to influence strategy, develop leaders, unlock new commercial opportunities, and build a digital

organization designed for the future. Working closely with senior leadership and teams across the business, you will help

transform digital commerce into an increasingly important driver of our success.

Submit your application in English through our application portal. We review applications on an ongoing basis, and the position

may be filled before the application deadline.

The role is based at our office in Solna. In line with our Office First ambition, we expect our leaders to be present at the

office and actively engaged with their teams and colleagues.