Director of Analytics

Sambla Group is a fintech company with a clear goal – to be your trusted financial partner. We’ve grown into one of the

fastest-growing fintech companies, bridging the gap between borrowers and lenders, thanks to the 500+ amazing people who work

here. In the summer of 2026, we were granted authorisation as a credit market company, marking an important milestone in our

continued journey to expand into own lending and opening an exciting new chapter for Sambla Group.

As Director of Analytics, you lead analytics within the Commercial organisation and play a central role in turning data into

better decisions. Your work sits close to the business and focuses on the areas that drive growth: pricing, conversion, customer

acquisition, revenue development and commercial performance.

This is not a reporting role. You are expected to shape the commercial agenda together with senior stakeholders, challenge

assumptions, identify opportunities and translate complex analysis into clear recommendations that the business can act on. You

own the KPIs, forecasting and reporting that the Commercial organisation runs on, and you make sure there is one trusted version

of the truth.

You also lead and develop a team of analysts, setting clear priorities and building a culture of curiosity, ownership and impact.

Beyond your direct team, you act as the connecting force for analysts across the company through dotted-line relationships, making

sure we work as one analytics community rather than in silos.

A key part of the role is raising the analytical standard across Sambla Group. You establish shared definitions, methods, tooling

and ways of working, and you partner closely with Data Engineering, Data Science and Tech to make sure the Commercial organisation

has reliable, governed and highly available data to work from.

• Manage and develop the team: setting priorities, coaching direct reports and building a culture focused on curiosity, ownership

and measurable impact.

• Act as a trusted advisor to commercial leadership: shaping strategy, challenging assumptions and helping the business make

better decisions.

• Own KPIs, forecasting and reporting: making sure the business has clear definitions, reliable reporting and one trusted version

of the truth.

• Identify revenue opportunities: finding, quantifying and prioritising new growth opportunities and translating analysis into

clear recommendations.

• Build the analytics community: connecting analysts across the company through dotted-line relationships and creating alignment

across Marketing, Finance, Product and Commercial.

• Set company-wide analytics standards: establishing shared definitions, methods, best practices, tooling and quality standards

for insight.

• Bridge Commercial and Data Platform: partnering closely with Data Engineering, Data Science and Tech to define data

architecture requirements and improve data reliability, governance and availability.

• Establish an Analytics Center of Excellence: creating the structure, forums and shared repositories needed to standardise

methodologies and raise the analytical bar across the company.

This is a role for someone who wants to build a high-impact analytics function close to the commercial core of the business. As

Sambla Group continues to grow and expand, the role will become increasingly important in shaping how we use data to steer the

company, identify growth opportunities and make better strategic decisions. Over time, the role has the potential to broaden

further across markets, business lines and company-wide analytical governance, with a strong mandate to influence how analytics is

used at Sambla Group.

You are commercially sharp, analytical and structured, with the ability to move between detail and strategy. You understand how

data connects to revenue, unit economics and business performance, and you are comfortable discussing commercial priorities with

senior stakeholders. You are not satisfied with simply explaining what happened. You want to understand why it happened, what it

means and what the business should do next. You are confident challenging assumptions, but you do it in a clear, constructive and

pragmatic way.

As a leader, you set direction, create clarity and help people grow. You know how to build strong analytical standards without

creating unnecessary complexity, and you enjoy bringing people together across functions. You are comfortable in an environment

that is still evolving, where processes, definitions and ways of working are being built as we go, and you want to help shape

them.

• A proven track record of leading analytics in a commercial setting, with measurable impact on revenue, growth or business

performance.

• Strong business acumen and confidence discussing P&L, unit economics, growth levers and commercial strategy with senior

stakeholders.

• A passion for raising the bar, with experience establishing analytics standards, best practices, shared definitions and ways of

working.

• Deep technical literacy in SQL, modern data stacks such as dbt and BigQuery, and statistical methods, enabling you to audit

team output, guide architecture decisions and step in hands-on when needed.

• Experience working closely with Data Engineering, Data Science or Tech teams on data architecture, governance and platform

requirements.

We might be a little different from most companies. Instead of defining personal values, we’ve built a shared way of working - a

rhythm that guides how we collaborate, support our customers, and move forward together. We call it Drive & Jive - a shared rhythm

that creates momentum through direction, collaboration, and human connection.