Content Lead

Aarke is a Swedish design company redefining everyday kitchen appliances through premium materials, engineering, and timeless

design. Founded in 2013, we are on a mission to re(de)fine the home appliances industry — combining Scandinavian design,

exceptional quality, and top-tier materials in a category often overlooked by the design community.

Our flagship product, the Aarke Carbonator, has earned a devoted global following with customers in more than 30 countries. As we

continue to scale internationally and expand into new product categories, we are looking for sharp, hands-on people to grow with

us.

The Content Lead holds strategic and operational ownership of Aarke's content — ensuring that every piece of content produced

reflects the brand's identity, drives engagement, and delivers measurable results across all key channels.

This is a hands-on role for someone who is equally comfortable setting the direction and getting into the detail of production.

You will own the full content calendar, work closely with performance marketing and e-commerce, and be the person who keeps

Aarke's storytelling sharp, consistent, and commercially connected. The role reports to the Head of Brand & Marketing.

• Own and drive Aarke's content strategy, ensuring it is aligned with brand direction, commercial priorities, and campaign

calendars — connecting content decisions to business outcomes and commercial insights

• Own the full content calendar end-to-end — holding timelines, managing dependencies, and driving delivery across multiple

stakeholders simultaneously

• Work closely alongside performance marketing and e-commerce teams, with a strong understanding of conversion methods and

metrics across channels

• Take hands-on lead in producing, editing, and publishing high-quality visual content in-house across short-form video,

photography, and social formats

• Adapt, finalize, and publish content across social and digital platforms with platform-native thinking across Instagram,

TikTok, YouTube, Pinterest and beyond

• Own conceptual and descriptive copywriting across all channels (including writing and editing copy with support from AI tools)

while ensuring a consistent tone of voice that reflects Aarke’s brand

• Stay ahead of platform developments, content trends, and creative innovations — leveraging AI-assisted tools to improve

production efficiency, ideation, and performance analysis

You are a content person with a commercial brain. You care deeply about quality and craft, but you are equally driven by what the

data tells you. You are platform-native, hands-on in production, and comfortable managing both strategy and delivery at the same

time. You bring structure to creative chaos, keep stakeholders aligned, and you are always looking for smarter, faster ways to

work — including with AI. You have an eye for design and the confidence to hold the bar independently.

• 5+ years in content creation, content marketing, or social media — ideally in a premium or lifestyle brand; experience from a

start-up or scale-up is a plus

• Experience developing and owning content strategies and projects end-to-end — comfortable holding timelines, managing

dependencies, and driving delivery across multiple stakeholders simultaneously

• Experience working alongside performance marketing or e-commerce teams, with a deep understanding of conversion methods and

metrics across channels

At Aarke you get to work with consumer products that people genuinely love — and contribute to building the brand and content

engine that helps us grow globally. We are a small, hands-on team where your work has real impact and visibility. We offer a

collaborative environment, strong learning opportunities, and the chance to grow within a fast-scaling international company. Our

headquarters is in central Stockholm, Vasastan.