Finnish Influencer Marketing Specialist

You can spot a promising creator, see the campaign before it exists and negotiate a deal that makes sense for everyone. Then you

want to know how it performed.

At Anyfin, you’ll own influencer marketing and creator content for Finland, from finding the right partners to turning

collaborations into customer growth. You’ll join our Growth team in Stockholm, with room to shape the channel, test your ideas and

build on what works.

Anyfin is building a smarter way to manage consumer credit, using technology to give people a better deal on the loans they

already have. We’re profitable, hold a banking licence and have ambitions across Europe.

Your job is to understand the product, who it can help and what will make different Finnish audiences pay attention. Turn that

into the right messages, creator partnerships and content, from influencer campaigns to user-generated content (UGC), that build

trust and bring in customers.

• Find the right voices. Scout influencers, UGC creators, ambassadors and podcasts. Match the partner and format to the audience

we want to reach and the message we need to get across.

• Make the deal work. Lead outreach and negotiations with creators and agencies. Understand the value of a partnership and agree

on pricing, deliverables and terms you can stand behind.

• Build campaigns people respond to. Turn your understanding of our product and target audiences into strong content ideas and

briefs. Work with influencers and UGC creators on hooks, messages and formats, and give clear feedback that makes the content

better. Keep it accurate, relevant and natural in Finnish.

• Follow the commercial results. Track customer acquisition, conversion and campaign costs. Know which partnerships deserve

another round, which need adjusting and where to move on.

You know the Finnish creator landscape and understand how content connects with different audiences. You get to know the product

properly, work out who it’s relevant to and find an angle that gives them a reason to care. You can get a creator excited about an

idea, handle a difficult negotiation and keep a campaign moving.

You’re comfortable asking for better terms and building relationships people want to continue. You also know that a warm

relationship and a good commercial decision should be able to coexist.

• Hands-on experience in influencer marketing and working with UGC creators, including developing briefs, giving feedback on

content and following campaign results.

• A good understanding of platforms such as TikTok, Instagram and YouTube, with a strong feel for audience demographics, content

and the formats that get people to act.

We’d love to hear about a partnership you made successful, including the part that took more work than anyone saw in the final

post.

You’ll work with an ambitious Growth team that shares ideas, challenges assumptions and helps you get things done. You’ll have

ownership of your market and colleagues to think things through with.

Bring a campaign you’re excited about. Someone will want to see the creative. Someone else will ask about acquisition cost.

Ideally, you’ll be excited about both.