Freelance Content Writer (Energy Sector)

With our intelligent Aira Heat Pump at the heart, we’re making the switch to clean energy-tech easier and more affordable. Helping

Europe turn off gas and slashing energy costs one home at a time.

Founded in 2022, and with 1200+ employees and counting, Aira is driving the clean energy revolution by providing homes with modern

clean energy-tech solutions such as solar power, battery storage solutions and heat pumps. With a state-of-the-art production

facility in Poland, and HQ in Stockholm, Sweden, and hubs across the UK, Germany and Italy, Aira is well on track to install clean

energy-tech into 5 million homes by 2034.

The Growth Marketing team is part of the Commercial Area of Aira, which is responsible for turning interest in clean energy into

installed homes, owning everything from brand awareness and lead generation to sales enablement and customer conversion across all

our markets.

Our team sits right in the middle of this, with a critical mission: make sure that homeowners in every market hear about Aira in a

way that feels clear, trustworthy, and easy to act on, with content that works across channels and resonates locally.

We are looking for a freelance Content Writer to support content creation and localization across all our markets, with more to

come.

It is suited to someone who can combine strong SEO/GEO writing skills with hands-on CMS experience. You will work closely with our

SEO expert and bring their perspective into everything you write.

• Create content and localize copy across our website, blog, email communications, digital advertising, and printed brochures,

ensuring tone and messaging are adapted appropriately for each market

• Write original content from scratch, including blog posts, website content, ad copy, brochure content, and product launch

content, tailored to local audiences in the UK, Italy, and Germany

• Work closely with our SEO expert and incorporate their insights, so that content is optimised for search while staying engaging

and easy to read

• A portfolio showing range across formats: SEO articles and website pages, paid ad copy and landing pages built for lead

generation, and launch or promo copy for both print (brochures) and digital (emails or in-app copy)

• A conversion mindset: you write headlines, CTAs and landing pages with a clear goal, and use performance data (CTR, conversion

rate) to improve them

• The ability to explain technical topics simply (heat pumps, energy savings, government incentives) while keeping every claim

accurate

• Familiarity with SEO tools (e.g. Google Search Console, Semrush or Ahrefs) and with ad formats and character limits on Google

Ads and Meta

• Collaborate with a diverse, international team and see your work go live across web, ads, print, and product launches in

multiple markets.

• Access to our brand-new office at Norra Stationsgatan 93 in Stockholm, conveniently located near public transport, with Sankt

Eriksplan and Odenplan stations just a few minutes’ walk away.

At Aira, we champion next-generation energy as well as diversity and inclusion. We firmly believe that a diverse workforce fosters

innovation and creativity, enhancing our ability to serve customers and communities effectively. We welcome individuals from all

backgrounds, cultures and perspectives to join our team. Our commitment is to uphold equality and inclusivity, fostering a

collaborative environment where everyone can thrive and contribute to a better future for our people and the planet.