GEO Marketer

Sambla Group is a fintech company with a clear goal – to be your trusted financial partner. We’ve grown into one of the biggest

fintech companies, bridging the gap between borrowers and lenders, thanks to the 500+ amazing people who work here. In the summer

of 2026, we were granted authorisation as a credit market company, marking an important milestone in our continued journey to

expand into own lending and opening an exciting new chapter for Sambla Group.

We are looking for a GEO Marketer to join the GEO & Content team, part of Marketing Acquisition, at our headquarters in central

Stockholm.

People increasingly find financial guidance through AI assistants and answer engines, not only through Google. You will help

Sambla Group move from traditional SEO to GEO, built on content optimization and visibility in AI answers, so that we stay

visible, trusted and competitive in search engines, AI-driven discovery and the external content sources that matter in our

markets. For one or more markets, you will own organic visibility, website content, accessibility and engagement.

The work runs from keyword, intent research and content briefs through optimization, implementation and localization, to technical

SEO recommendations, LLM visibility initiatives and performance analysis. You will use AI tools in all of it and help make it a

natural part of the team's daily workflow. If you want to work with organic growth, AI and coding, and care about how people look

for financial advice online, this could be a great fit.

You will grow organic visibility, demand and trust in your assigned market. The role is broad and close to the business: you take

ownership from day one and help shape how Sambla Group builds AI-enabled organic acquisition across markets.

• Make sure content and site code are structured so search engines, users, LLMs and AI agents can access, understand and use

them. That means working with site structure, metadata, structured data, internal linking and crawlability.

• Partner with Growth Marketing, Digital PR & Content, Affiliation and Marketing Engineering so organic growth supports wider

acquisition priorities.

An organic growth specialist who likes working hands-on across SEO, GEO, content, AI, coding and performance. Who understand how

search behavior is changing and want to build ways of working that keep us visible in both traditional search engines and

AI-driven discovery.

• 5+ years of experience in content marketing, copywriting, organic growth, online marketing or a similar role, at least 3 of

them in SEO or GEO.

• Experience coding and building websites, with a strong grasp of technical SEO and GEO, from site structure and code to Core Web

Vitals.

• In-depth understanding of how LLMs and AI agents work, how websites and apps can communicate with them, and how AI search, LLM

visibility and generative discovery are changing organic acquisition.

• A strong interest in AI, automation, workflow optimization and new ways of working in GEO and content marketing, including

practical, responsible use of AI tools for briefs, content creation, refreshes, localization, research and insights.

• Experience owning organic performance development from insight through execution and optimization, including turning global

frameworks into local execution.

It is a plus if you have experience from financial services, fintech, loan comparison, app marketing, lead generation or other

high-volume acquisition environments.

As a person, you are analytical, curious and solution-oriented. You are comfortable when search behavior changes quickly and

priorities shift, and you know that results here depend on collaboration. You act without waiting to be asked and keep looking for

smarter ways of working, especially where AI, automation and technical optimization can make organic growth faster and better.

At Sambla Group, you will be part of a fast-moving and ambitious marketing environment where performance, data and innovation are

central to how we work. You will get strong ownership of your market and the opportunity to influence how we work with organic

acquisition, GEO, content optimization and AI-enabled marketing across the group.

You will join a team where ideas are welcomed, learning is encouraged and your work has a direct impact on growth. We move

quickly, collaborate closely and believe that great results come from combining sharp analysis, creativity, technical

understanding and strong execution.