All Gravy

If you love taking a new feature to market, and turning it into something people actually understand and want, you'd rather build it yourself than write a brief about it, and AI is already how you work every single day - come join us! Our teams are shipping crazy fast right now. New modules in weeks, months, not years. And we think we have the best product in the space. (No bias.) Which means there's a LOT to talk about. But talking about it isn't enough. Every new feature needs to be turned into something a busy operator gets in two seconds. Why should I care? What does it fix for me? How does it fit with everything else? That's the job. Owning that, all of it. Making sure the product, sales, CS and marketing all tell the same simple story. And building the system so it reaches our own team, our customers and the market - without anyone telling you what to do next. If you want to be the person who leads All Gravy's product marketing , keep reading! 🥞 The mission All Gravy is the frontline operating system. One platform for comms, learning, engagement, operations and scheduling, with built-in AI. Think WhatsApp meets Duolingo meets Claude for frontline workers. Used daily by 350+ brands like GAIL's, Dishoom, 7-Eleven, and Honest Burgers. We're growing 3x year-over-year, and the product is moving faster than ever. We need product marketing that keeps up. 🎯 The role You own product marketing. Fully. Nobody hands you a task list. You decide what releases matter most, what we say, how we say it, and what gets created. And then you build most of it yourself. Copywriting skills, good taste in graphic design, website savviness is needed. 🔥 What you'll do Know our customers better than anyone. You dig into sales calls, customer interviews, reviews and our founders' heads. You know who we're for, and who we're not for. Own positioning. You make the hard choices about what we stand for and what we leave out, so we stand out in the market. Turn features into selling points. Product ships something new, you find the value in it and say it so simply a customer gets it in one line. See the whole picture. Every feature is part of a bigger story. You know where it fits, who it's for and how to serve it. Build the launch system. How big is this release? Who needs to know first? Sales, CS, customers, the market - you make sure it lands everywhere. Keep every touchpoint telling the same story. Website, sales deck, ads, socials, in-app. If we built it, it's on the site - and ChatGPT, Gemini and Claude know about it too. Drive adoption, not just launches. Product updates, changelog and in-app messaging, so customers actually use what we ship and stay longer. Give sales and CS what they need. Messaging, one-pagers, demo flows, battlecards. Stuff they actually use. Make the content. Landing pages, emails, explainer videos, clickable demos. Mostly you, with AI. 🧠 Who you are You drive your own stuff. You pick your initiatives, set your priorities and run with it. We give you a goal, not a to-do list. You're obsessed with simplicity. Fewer words, fewer features in the pitch, one clear message. You'll push for the simple version even when it's super hard to dig out. You're fast. 80% in a day, ship it, make it better next week. You don't sit on things. You're AI-first. AI is how you work, it does most of your work and you fine-tune the rest. You use it for research, as a sparring partner and to build. You code, you design, you generate. You max out your tokens, because you can't help it. The shift has already happened here - for example, we build our website in Webflow with the Claude MCP - so you can make changes to anything, in minutes, and publish a new version of the site 10 times per day. You can write and you can sell. You find the one line that makes people go "oh, now I get it". In engaging English. You get product marketing. Big plus if you’ve owned launches and positioning in B2B SaaS, and you always start with the customer, not the feature list. You're the glue. You speak product with product, sales with sales, and get everyone running in the same direction. You have an eye for design. Taste, detail, a feel for what looks good. Big plus. You're excited about where this is going. The gap between an idea and getting it done is basically zero now. That should make you excited, not tired. 🚩 Probably not for you if You do your best work when someone hands you clear structure and concrete projects. You work the same way you did three years ago. AI is something you use now and then, or something you're "starting to explore". You've got 15-20 years in product marketing but AI hasn't really changed how you work. For us, the way you work beats the years on your CV. 📍 Practical Copenhagen, Nørrebro. Hybrid. Full-time. You'll work closely with marketing (video, events, growth), product, sales, customer success and our founders.

All Gravy is the AI-native people operating platform for hospitality and retail. 🥞 We're modernising how frontline teams work, replacing scattered tools and outdated systems with a single app that's actually built for the way people work & socialise today. Our AI Colleague gives staff instant answers & executes day-to-day tasks, freeing up managers to focus on people & customers instead of paperwork. We work with some of the most exciting brands in hospitality and retail, including Gail's, L'Osteria, Dishoom, Pizza Pilgrims, Ottolenghi, Q8 and 7-Eleven. Today over 2,000 restaurants and stores trust us to run their teams. We've grown 10x in two years and are accelerating into new markets. Our team spans a wide range of nationalities and backgrounds, united by one mission: to create better work lives for the 80% of the world that do not sit behind a desk. 🚀 🤩 About the role We are looking for an ambitious Staff Software Engineer who will be a pivotal member of building and scaling the most critical parts of our product. This is a role for someone who has already made AI a core part of how they work. The kind of person who spots the problem worth solving and doesn't wait for permission to go after it. You're a builder who loves the pace of a startup or scale-up, where things move fast and ownership is real. As a Staff Engineer here, you won't just be maintaining a critical system, you'll be shaping how AI transforms what it can do. 🎯 What You Will Do The ideal candidate possesses a versatile skill set, demonstrating capability across the entire spectrum of software development at All Gravy. AI-Native Development: A versatile understanding of how to leverage AI in your day-to-day development workflow. The best candidates are top-tier at working with AI tools, can demonstrate concrete ways they've integrated them into how they ship code, and actively contribute back to how the wider team adopts and improves its AI-assisted ways of working. Full-Stack Development: You will take ownership of features across the full application stack from the manager and employee-facing interfaces where schedules are built and shifts are picked up, to the robust, scalable back-end services and data layers that power them. Hands-On Technical Approach: Comfortable reading and writing code (ideally TypeScript/Node.js, given our stack), reviewing architecture, and working directly with infrastructure. You can ship a fix, not just file a ticket. Cross-Team Collaboration: Work closely with our product teams to ensure everything integrates harmoniously across the All Gravy ecosystem, and contribute to shared standards and architectural decisions. We have a full-fledged TypeScript-based tech stack in All Gravy which means our current developer team seamlessly switches between development tasks. All Gravy is undergoing high growth hence the job and responsibilities will develop over time, and there will be plenty of opportunities for you to learn and grow. 🙌 You'll thrive here if you We're looking for people with great energy, a good sense of humour, and a drive for getting things over the line. You think elegantly but act pragmatically, love being part of a team, and never stop learning Genuinely AI-native. You can walk us through exactly how you use AI tools today, which ones, in what situations, and what's changed about how you build. This is a core part of the role, not a checkbox. 7+ years of proven full-stack experience across React, React Native, TypeScript, and Node.js. Ability to design and architect highly available, fault-tolerant, and scalable distributed systems. Startup or scale-up background. You know what it means to move fast, make pragmatic calls, and revisit them when the time is right. Fluent English, spoken and written. Based within European time zones, whether from our Copenhagen or London office or remotely. An advantage if you have experience in: NestJS MongoDB 💎 Why All Gravy Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one. AI at the center, not the side. We're not sprinkling AI on top, it's woven into everything we build. You'll use it, push it, and help define what it means for the future of work. Top equipment. You'll receive all new equipment to do your best work A culture that actually develops you. Honest feedback, active coaching, and the autonomy to experiment. We invest in you because your growth is our growth. Work that matters. Your work will directly impact the daily lives of millions of frontline workers. You'll work with people who've built, scaled, and won. Ex-founders, operators, all here because they want to do it again, bigger. The good stuff too. Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top-tier equipment, and a fridge that's always stocked. We work hard and celebrate harder. 💡 Even if you do not tick every box on this page, you might be the perfect fit for the job! We treasure our learning culture and encourage all humble people to apply.

All Gravy is the AI-native people operating platform for hospitality and retail. 🥞 We're modernising how frontline teams work, replacing scattered tools and outdated systems with a single app that's actually built for the way people work & socialise today. Our AI Colleague gives staff instant answers & executes day-to-day tasks, freeing up managers to focus on people & customers instead of paperwork. We work with some of the most exciting brands in hospitality and retail, including Gail's, L'Osteria, Dishoom, Pizza Pilgrims, Ottolenghi, Q8 and 7-Eleven. Today over 2,000 restaurants and stores trust us to run their teams. We've grown 10x in two years and are accelerating into new markets. Our team spans a wide range of nationalities and backgrounds, united by one mission: to create better work lives for the 80% of the world that do not sit behind a desk. If you want to work in an AI-first environment, help redefine how work is done in an industry, and be part of a team that's changing an entire industry, we'd love to have you on board. 🚀 About the role We are looking for an ambitious Business Development Representative for the DACH market who wants to build a real career in sales, not just hit a quota. We want someone who picks up the phone without hesitation and runs a sharp discovery that creates genuine value for prospects and your AEs. You'll drive smart, targeted outbound into mid-market and enterprise hospitality brands. As you grow, you'll take on full SMB cycles too, owning the deal from first touch to signing contract. This is a place where people are built into great sellers. For someone ambitious, this is a genuine opportunity to be a founding BDR for the DACH market and support All Gravy in Copenhagen. 🎯 What You Will Do Control outbound with intent: Work from pre-built, qualified lead lists and prioritise personalised outreach over volume. Run multi-channel plays across phone, email, and LinkedIn with clear hypotheses. Lead value-driven discovery to map pains and stakeholders. 🙌 You'll thrive here if you Have prior commercial experience (1-2 years). Cold calls are your specialty. Discovery-first mindset: smart questions, active listening, clear value. Fast and fearless on the phone: first to respond, first to win. Owner mentality: structured, coachable, resilient, positive. You speak natively German and excellent English, and are based in Copenhagen. 💎 Why All Gravy Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one. A culture that actually develops you. Honest feedback, active coaching, and the autonomy to experiment. We invest in you because your growth is our growth. Work that matters. Your work will directly impact the daily lives of millions of frontline workers. You'll work with people who've built, scaled, and won. Ex-founders, operators, all here because they want to do it again, bigger. The good stuff too. Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top-tier equipment, and a fridge that's always stocked. We work hard and celebrate harder. 🙌 Ready to roll? Curious, competitive, kind? Apply, even if you don’t tick every box. Attitude and growth mindset matter. Let’s build the future of frontline work together.