Happy Socks AB

ABOUT THE ROLE Happy Socks is looking for a Head of Growth to own performance marketing strategy, budget, and execution across Meta, TikTok, Google Ads, Affiliate and SEO. This is a hands-on leadership role: you'll set acquisition strategy, run a rigorous measurement practice (MMM, incrementality testing), and build the systems and creative pipelines that let the brand scale paid and organic growth efficiently across global markets. You'll report directly to the CMO and work closely with Creative, Go-to-Market, PR, CRM, and ecommerce to keep acquisition strategy tightly connected to brand and product priorities. KEY RESPONSIBILITIES Performance marketing strategy & execution ● Own strategy, budget allocation, and day-to-day execution across Meta, TikTok, Google Ads, and SEO ● Set and manage the annual performance marketing budget, grounded in data for historical performance as well as future optimization assumptions ● Lead planning and prioritization across acquisition channels, balancing evergreen always-on activity with our campaign moments Measurement & attribution ● Own the measurement stack, including MMM (Marketing Mix Modelling) and incrementality testing ● Manage attribution tooling (e.g. Fospha) and translate insights into budget and channel decisions ● Report performance and ROI to the CMO and broader leadership Creative operations & production ● Own the paid social creative pipeline end-to-end: evergreen, GTM/campaign, and agency-produced video including briefing, review cadence, and feedback ● Partner with in-house creative (Head of Creative, Designer), copy, and freelance resources to keep a consistent flow of high-performing, varied ad creative ● Manage the relationship with external creative agency partners, including scope, review gates, and revision processes Growth systems & tooling ● Identify opportunities to automate and scale marketing operations (e.g. internal tooling for Meta Ads bulk upload/compliance, AI-assisted creative asset generation) ● Evaluate and manage vendor/platform partnerships (e.g. affiliate and creator program platforms) Cross-functional leadership ● Act as the connective tissue between performance marketing and CRM, Organic Social, PR, and ECOM ● Manage and develop a small direct team ● Present strategy and results to the CMO and senior stakeholders WHAT WE'RE LOOKING FOR ● Extensive experience (2-3 years minimum) in growth/performance marketing, with demonstrated successes of a multi-channel paid budget (Meta, TikTok, Google Ads, Affiliate) at meaningful scale ● You operate Growth Marketing beyond ads, diving into financials and commercial performance KPI’s as your bread and butter (ROAS, CAC, LTV, DP2, CIR/MER etc.) ● Strong grounding in measurement beyond last-click: MMM, incrementality testing, or equivalent attribution sophistication ● Experience building or scaling creative production pipelines in a fast-moving, DTC/ecommerce environment ● Comfort with automation/tooling (e.g. n8n, scripting, AI-assisted workflows) is a strong plus ● A track record of cross-functional leadership, this role sits at the intersection of marketing, creative, and data ● Non-traditional or founder backgrounds welcome. What matters is demonstrated commercial ownership, not a specific credential path REQUIREMENTS & PREFERENCES ● Required: Professional experience with Meta Ads Manager, TikTok Ads Manager and Google Ads for D2C brands, managing of a total monthly budget of 100-500k+ EUR across channels ● Requried: Track record in optimizing Marketing campaigns based on financial metrics ● Required: Experience managing a multi-market campaign setup, optimizing for localization through both copy & search term/keyword translation ● Required: Experience managing, scaling & optimizing a multi-market Affiliate program ● Required: Understanding of measurement, incrementality, and attribution modeling. ● Required: Experience with extracting data and analyzing in Google sheets ● Required: Experience with data extraction using tools like Funnel.io, or measurement vendors like Fospha, Triple Whale or Northbeam . ● Required: Experience with data visualization layers like Looker Studio, Sigma or Funnel ● Plus: Experience working with ad review tools like Motion or Foreplay to assess performing creatives ----------------------------------------------------------------------------------------------------------------------------------

We're Happy Socks - a fashion brand built on the idea that clothing (and work) should make you smile. We design and sell bold, colorful products through our own stores, our website, and wholesale partners across the globe. Behind the scenes, our tech team keeps that whole engine running smoothly, and product data is the fuel: get it right, and a sock goes from design sketch to a customer's doorstep without anyone lifting a finger to fix a sync error along the way. We're hiring a Master Data & Automation Specialist to own that fuel line. This is a hands-on role: you're not writing tickets for someone else to build the fix, you're building it yourself - using tools like n8n, AI-assisted checks, and good old-fashioned data modeling - so that the data flowing between our PLM, ERP, PIM, EDI, and sales channels gets closer to "correct" on the first pass, every time. ROLE OVERVIEW You'll be the domain owner for master data at Happy Socks: how it's modeled, how it's governed, and how it flows between systems. You'll work closely with our Lead Developer, who owns the underlying systems and architecture - your job is to decide how master data should behave on top of that foundation, and then build the automation that makes it behave that way. That means you don't wait to be handed a broken process - if a manual workaround has quietly calcified into "how we've always done it" and it's costing hours every week, you're the one who notices, says so, and fixes it. You'll also stay the go-to person for Design, Buying, Production, Logistics, and Sales whenever data needs a human judgment call - the edge cases, the GS1 exceptions, the "this doesn't fit the rule" moments that no automation should quietly guess at. Reporting to our Head of Tech, you'll have real ownership over how this role evolves - including the license to automate yourself out of the repetitive parts of the job. KEY RESPONSIBILITIES * Own master data quality, end to end. Be the point of accountability for product data accuracy and completeness as it moves from Design and Buying through PLM, ERP, and PIM, out to EDI and every sales channel (E-com, Wholesale, Retail, Marketplaces). That ownership covers the process itself, not just the output - a technically correct result produced by an eight-step manual dance is still a problem you own. * Hunt down and simplify bloated processes. If a workflow has accumulated far more steps than it needs, or just takes too long to run, that's yours to sniff out and fix - not route around. Faster and simpler is the goal, not just "eventually correct." * Build the automation, don't just request it. Replace manual, repetitive audits and checks with automated and AI-assisted validation that learns from historical correction patterns - you're writing the n8n workflows and light scripts yourself, not handing a spec to a developer. * Design self-healing data flows. When sync errors or translation issues crop up, build detection and correction into the system rather than fixing the same class of error by hand every time. Reserve your own troubleshooting time for the genuinely novel failures. * Stay the cross-functional gatekeeper. Work directly with Design, Buying, Production, Logistics, and Sales to enforce data standards and keep the human judgment calls - automation shouldn't be making the decision alone. * Handle GS1 standards. Manage GTIN/EAN generation and partner compliance, automating the routine generation work and keeping human oversight on the edge cases. * Participate in Agile Tech Operations. Join daily standups, triage the support board, and help prioritize master-data and integration issues. * Contribute domain expertise to architecture decisions. You won't own enterprise architecture - that sits with our Lead Developer - but your read on how master data should work will shape it. WHAT YOU'LL BRING * 4+ years managing master data, data governance, or product data pipelines in retail or consumer goods. * Hands-on experience with PLM, ERP, PIM, or EDI systems. * Comfort configuring automation tools (e.g. n8n, Zapier, or similar) and prompting/tuning AI tools for practical, repeatable use - you don't need a software engineering background, but you do need to have actually built something, not just requested it. * Strong data instincts: you can spot the pattern behind a mess of inconsistent SKUs and design a fix that prevents it from recurring, not just clean up the current batch. * A low tolerance for bad process. You're bothered by a clunky workaround that's become "just how it's done" - and you take the initiative to flag it and fix it, rather than waiting to be asked. * Working knowledge of GS1 standards (GTINs, EANs, barcodes) - or the ability to pick this up fast. * Comfortable being the diplomatic-but-firm gatekeeper: someone non-technical teams trust to enforce a standard without feeling steamrolled. * Advanced Excel/spreadsheet proficiency and general technical troubleshooting comfort. * Fluency in English, our official business language. NICE TO HAVE * Basic SQL or scripting experience. * Prior exposure to n8n specifically, or a comparable workflow-automation platform (Make, Zapier, Power Automate). * Experience with Agile ceremonies and ticketing tools like Asana.

At Happy Socks we have made it our mission to spread happiness everywhere, and you only have to spend a few minutes with us to realize how seriously we take it! We are now looking for several flexible, part-time Sales Assistants for the holiday season to work in our holiday pop-up at Hede Fashion Outlet. The store will operate from October 13th to January 13th. You will be part of a fun-loving and driven multicultural company of people from all over the world. Tasks & Responsibilities * Giving all customers the very best Happy Socks experience * Working with the team to achieve daily KPI’s and goals * Supporting Assistant Store Manager and Area Manager with store events and campaigns * Restocking and making sure the store is it’s most representable at all times Requirements & Skills * Some experience from customer facing roles, preferably in retail * Fluent in Swedish and English, both spoken and written * For this position, you need to have a work permit or be a Swedish/EU citizen Most importantly, you have the personality to fit a somewhat crazy, fun work environment where we believe in color and playfulness, a place where you can expect the unexpected and you are a source of creative weirdness. You're passionate about delivering excellent customer service and you love our products! You're positive and solution-oriented and align with Happy Socks brand values. It’s important to us that you’re flexible, adaptable and able to take shifts at short notice. Please state your availability (full days, weekends, evenings) in your application as well as approx. how many hours per week you can work. Interested, and fitting into this profile? We would love to hear from you as soon as possible since we’re going through applications continually! We care a lot about Diversity at Happy Socks and would love to see a range of genders, ages and various backgrounds apply.