VP of Marketing

VP of Marketing

Prolific

VP of Marketing    Prolific Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. The role This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem. At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue. You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem. This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works.   What you’ll be doing in the role  * Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth * Build, restructure, and scale the marketing organisation, including team design and operating model * Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI * Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations * Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape * Partner closely with sales to strengthen sales enablement and land-and-expand motions * Drive cross-functional go-to-market execution, including launches and expansion into new customer segments * Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders   What you’ll bring to the role * 10+ years leading and scaling marketing in high-growth tech or scale-up environments * Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines * Track record of building and executing strategies that drive pipeline and revenue growth * Experience operating in enterprise B2B environments, ideally with complex or technical products * Exposure to AI, developer, or data-driven ecosystems strongly preferred Skills and Approach * Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM * Ability to translate complex products and markets into clear, differentiated positioning * Strong understanding of sales enablement and land-and-expand models * Commercial and analytical mindset, with a focus on pipeline, revenue, and ROI * Comfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environments * Builder mindset, with experience creating structure and processes from first principles * Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team Leadership * Proven ability to build, lead, and develop high-performing, multi-disciplinary teams * Experience overseeing product marketing and brand, even if not your core background * Strong operator who brings clarity, structure, and alignment to complex organisations * Comfortable acting as a builder and change agent, not just an optimiser Why Prolific is a great place to work We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.   Links to more information on Prolific Benefits  External Handbook  Website  Youtube    Privacy Statement By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.

VP of Marketing

Prolific

Head of Product Marketing US East Coast    Prolific Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. The role We're looking for a Head of Product Marketing to run product marketing as a discipline at Prolific. You'll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts. This is a player-coach role. You'll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches. You'll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters. You'll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If you're energised by growing a PMM function in a world of complexity, this will be a good fit.   What you’ll be doing in the role  * Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement * Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on * Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective * Own solutions packaging and go-to-market strategy for combination of platform, participants and services * Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning * Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials * Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions * Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact   What you’ll bring to the role * 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs * Experience building PMM as a function – not just executing within an established playbook * Proven ability to translate complex, technical products into positioning that lands with different buyer types * Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders * Track record of shipping launches that moved business metrics, not just "got out the door" * Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs * Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys Why Prolific is a great place to work We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research.  Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture. At Prolific, our compensation packages for eligible roles include base salary, equity, and benefits. Many roles also include the opportunity to earn a cash variable element, such as a bonus or commission. Each job posting shows a salary range that reflects the minimum and maximum target for new hires, based on the role’s location as well as your skills, experience, and relevant education or training. You can check the job posting’s subtitle to see where the position is based. Your recruiter will also be happy to share the specific salary range for your preferred location during the hiring process. For pay transparency, the base salary range for this full-time role in New York is $180,000 - $230,000 per annum.     Links to more information on Prolific Benefits  External Handbook  Website  Youtube    Privacy Statement By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.

VP of Marketing [User Acquisition]

Almedia

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. At Almedia, you’ll: * Own way more, way earlier — you’ll be trusted with responsibility fast. * Push harder, get further — this isn’t a 9–5. We highly reward intensity. * Join a rare environment — you will work with ambitious high-speed, high-ownership people. * Fully present — we’re 5 days a week in the office to build the energising momentum we need. Salary Range: €150K – €200K • Offers Equity • Offers Bonus OTE: €300K We are seeking a seasoned and visionary VP of Marketing [User Acquisition] to lead all marketing efforts for Almedia. This is a critical leadership role that will take full ownership of our user acquisition channels, influencer programs, and future marketing projects. You will be instrumental in maximizing our overall growth and scaling our user base for Freecash and other ventures. If you are a strategic leader with a proven track record of managing diverse marketing channels, building high-performing teams, and driving business-level impact, this is your opportunity to shape the future of a rapidly growing company. WHAT YOU'LL DO 🎯 * Define & Own Marketing Strategy: Develop, define, and execute the overarching marketing and user acquisition strategy for Almedia, ensuring it's aligned with ambitious growth targets and business objectives. * Lead & Mentor High-Performing Teams: Oversee and mentor the teams responsible for paid media, influencer marketing, and other growth initiatives, fostering a culture of ownership, data-driven decision-making, and continuous improvement. * Drive Multi-Channel Growth: Take full ownership of all marketing channels, from established platforms like Google Ads and Meta to emerging channels, ensuring optimal budget allocation, execution, and performance across all areas. * Pioneer New Projects: Spearhead the launch of new marketing projects from inception to completion, identifying untapped opportunities and transforming them into scalable, high-impact channels. * Collaborate for Business Impact: Work closely with the CEO, VP of People, and other stakeholders to translate marketing efforts into clear business outcomes, providing strategic insights that drive the company's growth. WHAT YOU'LL BRING 💡 * Extensive Marketing Leadership: Proven track record in a senior marketing role, with experience leading and scaling multi-channel user acquisition efforts and managing diverse teams. * Strategic & Analytical Expertise: Exceptional ability to build a comprehensive marketing strategy, leverage data and analytics to inform decisions, and communicate complex insights to a C-level audience. * Hands-On Ownership: A history of taking full ownership of projects, from managing day-to-day operations and budgets to defining long-term strategic goals. * People & Process Management: Strong leadership skills in mentoring and developing team members, as well as building and implementing scalable processes for marketing and project management. * Deep Industry Knowledge: A comprehensive understanding of the mobile ad-tech and gaming ecosystem, including key players, monetization strategies, and user acquisition best practices. WHAT MAKES YOU A GREAT FIT 🌟 * Visionary Leader & Owner: You're a natural leader who thrives on building and owning a department from scratch, demonstrating a strong entrepreneurial spirit and a "founder's mentality." * Impact-Obsessed & Proactive: You are motivated by driving significant business impact, constantly taking initiative to seek out new opportunities and solve problems before they arise. * Collaborative & Fast-Paced: You excel at working in a fast-paced environment, fostering strong collaboration across departments, and communicating effectively to ensure everyone is aligned with our ambitious goals. WHY ALMEDIA? 🎁 * Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success. * Scale With Almedia: Grow alongside a startup that has been profitable from day one. * Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin. * Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more. We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.