Field Marketing Manager

F2

ABOUT F2 F2 is the AI platform for private markets investors, purpose-built to transform how institutional teams underwrite, diligence, and deploy capital. Our AI converts messy, unstructured deal materials into investment-grade insights in minutes, helping private credit funds, commercial banks, investment banks, and private equity firms make faster, more confident decisions. Backed by leading investors, including NFX and Y Combinator, F2 is building the future of vertical AI for finance. We are growing quickly across New York, San Francisco, and London. ROLE OVERVIEW We are hiring a Product Marketing Lead to become F2's founding product marketing leader and own how the market understands our company, product, and category. This is a hands-on builder role with real ownership. You will create F2's positioning and messaging, quarterback product launches, build the sales enablement and customer-insight systems that help us win, and turn our strongest market insights into high-quality content. You will work at the center of Product, Growth, Sales, Customer Success, and leadership. The role reports to the Head of Growth, with our CEO serving as executive sponsor for F2's company narrative. This role is based in our New York City office and is fully onsite. WHAT YOU'LL DO * Own positioning and messaging: Build F2's messaging architecture, category narrative, buyer personas, value propositions, and canonical source of truth. * Translate technical differentiation: Turn complex AI capabilities into clear commercial value for senior private-markets and banking buyers. * Quarterback product launches: Own the launch strategy, positioning, plan, timeline, readiness, enablement, and post-launch learning for major releases. * Build sales enablement: Create the decks, one-pagers, battlecards, objection guides, proof points, and training that sellers actually use. * Stay close to the field: Join prospect and customer calls to understand buyer language, objections, decision criteria, and competitive dynamics firsthand. * Own customer and market insight: Build a structured voice-of-customer and win-loss program, maintain our ICP and personas, and bring outside-in insight to Product and leadership. * Lead competitive intelligence: Monitor competitors and category shifts, identify recurring win and loss themes, and keep the field prepared. * Shape commercial strategy: Turn customer and market evidence into recommendations on pricing, packaging, use cases, and new-market opportunities. * Own the editorial engine: Set the content strategy and personally draft or edit priority website copy, launches, case studies, thought leadership, and customer stories. * Scale through partners: Manage agencies, freelancers, and specialist contributors while remaining accountable for the brief, voice, accuracy, and final quality. * Build F2's social narrative: Own the voice, calendar, and day-to-day publishing cadence until a specialist partner is in place, then manage that partner. * Strengthen paid creative: Provide Growth with the audience insight, customer language, proof points, hooks, and briefs behind high-performing campaigns. YOU MIGHT BE A GREAT FIT IF * You have 6 or more years of product marketing experience, including meaningful time at an early-stage or high-growth B2B software company. * You have personally built or materially rebuilt positioning, messaging, launches, and sales enablement. * You have marketed a complex or technical product to senior enterprise buyers in a high-trust or regulated market. * You are an exceptional writer and editor who can personally create the work, not just direct it. * You have conducted customer, prospect, and win-loss interviews and can turn qualitative evidence into commercial action. * You know how to create sales assets and enablement systems that sellers adopt. * You can lead cross-functional launches, manage dependencies, and hold peers and executives accountable. * You move comfortably between strategy and execution without waiting for a large team or perfect infrastructure. * You can challenge founders and senior leaders constructively, then commit fully once a decision is made. PREFERRED QUALIFICATIONS * Experience as the first or founding product marketer at a Seed through Series B company. * Experience in vertical AI, fintech, private markets, banking, enterprise data, or another complex regulated category. * Direct exposure to private credit, private equity, commercial banking, investment banking, underwriting, or diligence workflows. * Experience with pricing, packaging, category strategy, or new-market entry. * A portfolio that demonstrates outstanding positioning, writing, launches, enablement, and customer storytelling. WHY F2 * Build from the ground up: Create the product marketing function at a fast-growing vertical AI company. * Define an emerging category: Shape how the intersection of AI and private markets is understood. * Work on consequential problems: Help sophisticated financial institutions make better, faster investment decisions. * Operate with real ownership: Work directly with founders, product leaders, sellers, and customers on decisions that materially affect company growth. * Join a high-caliber team: Work in person with an ambitious team across New York, San Francisco, and London. COMPENSATION The anticipated base salary range for this role is $150,000-$250,000, plus equity and benefits. The total rewards package at F2 includes base salary, equity in the form of stock options, and benefits. Our cash compensation and equity ranges are based on market data pulled from Pave. Offers are based on demonstrated experience, expertise, and performance in our interview process. For exceptionally senior candidates, final compensation may vary based on scope and experience. F2 is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

On

IN SHORT As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will lead a dedicated pod to deliver hyper-local activations and tiered support strategies that accelerate commercial sell-through while safeguarding our premium positioning. YOUR MISSION * Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers * Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity * Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground * Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals * Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences * Evaluate sell-through metrics and regional performance data to anticipate market shifts, optimization opportunities, and the commercial ROI of community initiatives * Refine sustainable workflows and resource allocation protocols specifically tailored to the fast-paced requirements of the wholesale running ecosystem YOUR STORY * You bring 8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries * You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows * You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics * You demonstrate strong relational intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities * You possess a structured approach to decision-making under uncertainty, allowing you to confidently manage difficult commercial conversations and pivot regional account strategies when required * You exhibit an innovative mindset alongside a commitment to operational excellence, utilizing performance data to continuously refine process efficiency and campaign execution * You are agile and open to traveling up to 30% of the time to interface with key account partners, attend field activations, and collaborate across regional hubs YOUR TEAM The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, wholesale partnerships, events, and community activations. Within our dedicated Run Specialty pod, we work in close alignment with Retail Marketing, Visual Merchandising, Events, and Tech Rep teams to establish deep community connections and deliver premium, high-impact experiences that resonate with runners at every single touchpoint.   For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

Outtake

ABOUT OUTTAKE Outtake exists to empower and facilitate trust for a digital-first world. Today, impersonation, fraud, AI-driven scams, and identity abuse spread faster than any security team can respond to. So we built something different: an agentic AI platform that proactively detects, monitors, and takes down impersonators, automating protection in hours, not weeks.   Built by ex-Palantir, ex-CTO/founders, and ex-Notion engineers, Outtake is designed for clarity, autonomy, and velocity. Our goal is ambitious: become the trust layer of the modern internet. And we intend to do it with a lean, dense, exceptionally talented team.   Outtake is backed by top-tier investors and operators who believe in our mission and our model. With strong financial footing and a long runway, we prioritize creating an environment where people can do the best work of their careers. We are building a reputation as the place where modern, AI-enabled enterprise selling is innovated, taught, and practiced. We have a strong foundation: a structured onboarding program, a living sales playbook, a deal inspection framework, and a certification system that produces ramp-ready AEs. Now we need someone to own it, elevate it, and make it a durable competitive advantage. The Sales Enablement Leader will report directly to the VP of Global Sales and sit at the intersection of sales, marketing, and product. You use AI to enhance your work rather than do your work. You build systems. You love making salespeople better by helping them build real value for customers. And you want to do it at a company with category-defining technology and serious growth ambition. WHAT YOU'LL NEED TO BRING * 5+ years in sales enablement, sales operations, or a closely related role at a B2B company * Proven track record building or running a structured AE onboarding program with measurable ramp outcomes — not just inheriting one * Ability to take a complex product or concept and turn it into clean, usable field material fast * Deep fluency with MEDDPICC or equivalent methodology, and the ability to coach reps on applying it in live deals * Experience in fast-moving, early-stage or high-growth environments where you built from scratch, not maintained * Genuine comfort with AI tools and a bias toward using them to make enablement more effective and scalable * Willingness to vibecode solutions when a problem needs a tool and one doesn't exist yet WHAT YOU'LL ACHIEVE * Owning the full lifecycle of sales readiness: From Day 1 onboarding through ongoing field enablement for every AE at Outtake * Keeping the AE Sales Playbook, battle cards, demo scripts, and objection banks current with continual validation of effectiveness. * Building AI-powered workflows that reduce rep prep time, improve call quality, and accelerate deal velocity across the team * Partnering with Product Marketing to translate new messaging and positioning into field-ready content the moment it ships * Defining and tracking enablement metrics * Sitting at the table with Sales, Marketing, and Product as a peer, not a support function. Your work directly shapes how Outtake goes to market LIFE AT OUTTAKE * Office: For those in NY, we are an in-person team (5 days a week, with flexibility as needed) working out of a stunning waterfront office in Brooklyn. Collaboration, speed, and clarity matter. * Health: 100% company-paid medical, dental, and vision for employees. * Time Away: Flexible PTO. We trust adults to manage energy, not clock time. * Culture & Team: Annual company retreats and regular in-person events. Outtake is an equal opportunity employer. We are committed to building a diverse, inclusive team.