London•Posted: Jul 17•Deadline: Aug 16
JOB DESCRIPTION
About Herdify
Herdify is a first-to-market B2B SaaS platform built on behavioural science, network science and complexity theory.
Our technology predicts the collective behaviours of consumers, helping brands understand where real-world influence and
word-of-mouth are already driving customer acquisition, retention and growth.
Founded in the UK by ex-Microsoft and Cambridge and Bristol post-doc researchers, and advised by Rory Sutherland, Herdify brings
together behavioural science, data and marketing technology to help brands find hidden opportunities for growth.
We work with brands including Abel & Cole, MusicMagpie and Who Gives A Crap, as well as charities including the RSPCA, Crisis and
The Salvation Army.
We are now looking for a Customer Success & Growth Manager to own the customer relationship post-sale, helping our customers get
more value from Herdify, whilst building the underlying operating model which will be able to support Herdify’s continued growth.
The role
This is a hands-on, founding Customer Success and Growth role with a clear path to Head of Customer Success & Growth - including,
in time, building a team to support them in delivering customer outcomes at scale.
You will own a portfolio of customers - direct and via partners -and your job is to ensure customers are onboarded successfully;
use the platform effectively; understand the value Herdify creates; and expand into additional use-cases.
We believe that, wherever possible, everything we do for customers should ultimately be delivered through the product. That means
this role will be influential in our product roadmap. You’ll work closely with our CPO and Co-founder contributing to what we
build, when we build it, and how it helps customers get more value from Herdify.
As a founding Customer Success & Growth role, it offers the opportunity to shape how Herdify supports, retains and grows customers
as we scale. You'll own the customer relationship from implementation onwards, ensuring customers realise value quickly while
identifying opportunities to deepen adoption, expand usage and maximise long-term customer value.
Today, our post-sale customer journey comprises:
1. Customer Success: implementation, onboarding, usage, adoption and ongoing value delivery, including managing renewals.
2. Customer growth: helping customers and partners utilise Herdify across additional campaigns, channels, use cases and
departments, turning it into a strategic insights platform.
The right person will be able to have both conversations. They will be comfortable managing projects and deadlines, but also
confident speaking to senior marketing, acquisition, fundraising and agency stakeholders about commercial outcomes, impact, and
growth.
In the first phase, this role is expected to be approximately 60% customer success (delivery, onboarding and adoption) and 40%
growth (relationship management, account development and expansion).
Around 80% of the role will be supporting direct brand and charity customers, with 20% partner and agency collaboration alongside
our Partner Manager.
What you’ll be responsible for:
Own customer delivery
* Own the post-sale customer journey from handover through onboarding, adoption, ongoing impact and renewal preparation.
* Orchestrate work and deadlines internally and externally between Sales, Data, Product and Customer teams to ensure a consistent
customer experience.
* Make sure customers understand the insights Herdify brings and how to act on it.
* Identify risks early and create action plans to keep customers on track.
* Gather customer feedback, testimonials and case study opportunities and liaise with Marketing and Product to action.
Drive customer value and expansion
* Help customers get more value from the Herdify platform over time.
* Identify opportunities to expand into new use cases, campaigns, departments or regions.
* Own renewals and expansion opportunities.
* Build commercially led relationships with senior stakeholders, demonstrating the value of Herdify to their business.
* Help customers understand how Herdify can support acquisition, retention, media planning, fundraising, local activation and
wider strategic decisions.
* Support agency and partner relationships where customer success depends on partner delivery.
Shape the Customer Success function
* Build the foundations of a repeatable CS/Growth operating model which can scale with Herdify’s growth; and once timing is
right, help hire and manage the first team members
* Collaborate with RevOps to create
* onboarding, adoption and customer health workflows
* KPIs, reports and dashboards needed to surface and present CS and Growth data to Herdify’s leadership
Be the voice of the customer in Product
* Work closely with CPO to help identify and prioritise what should be improved, automated or delivered inside the platform,
using structured customer/partner feedback
* Surface manual tasks that could become product features to drive customer adoption and impact
What success looks like:
In the first 3 months
* You understand Herdify’s product, proposition, customer base and delivery model.
* You have taken ownership of the live customer portfolio.
* Sales, Product and Data teams have a clearer view of customer health and delivery priorities.
* You have started identifying expansion opportunities and customer risks.
In the first 6 months
* Customers have a clearer and more consistent onboarding and adoption experience.
* CS reporting is in place and being shared with the leadership team.
* There is a repeatable process for customer health, business reviews, renewals support and expansion identification.
* You have helped Marketing to create stronger customer stories, testimonials and case studies
* Herdify has a clear view of when and how to make the next CS hire.
In the first 12 months
* Herdify has a scalable Customer Success & Growth operating model.
* Customer adoption, retention and expansion are being managed proactively.
* The CS function has clearer KPIs, reporting and ownership.
* The successful candidate is ready to step into a Head of Customer Success role as the team scales.
YOUR PROFILE
What we’re looking for
You should be:
* Excited by the idea of building a function, not just joining one.
* Experienced in B2B SaaS Customer Success, ideally in MarTech, AdTech, marketing analytics, media, data or insight platforms.
* Used to working with marketing, acquisition, media, fundraising or agency teams.
* Comfortable managing multiple customers, projects and deadlines at once.
* Action-oriented and comfortable with ambiguity.
* Able to adapt your style to different customer types and seniority levels.
* Commercially aware, with experience identifying expansion opportunities and building senior relationships.
Nice to have
* Experience in a first CS hire, founding CS or early-stage SaaS environment.
* Experience working across both Customer Success and Account Management/Growth.
* Experience with HubSpot CRM.
* Experience building customer health scores, onboarding playbooks, QBR processes or CS reporting.
* Experience hiring or managing junior CS team members.
* Familiarity with marketing measurement, media planning, customer data, audience targeting or campaign performance.
WHY US?
Why join Herdify?
This is a rare opportunity to join an early-stage SaaS company at the point where Customer Success becomes a core function.
You will inherit active customer relationships and real expansion opportunities, but you will also have the space to design how CS
works.
You will also be joining a business backed by serious behavioural science thinking, with Rory Sutherland as an advisor and a
product built around a new understanding of how consumer behaviour spreads in the real world.
If you are a strong Senior CSM or CS Lead who wants to move towards Head of Customer Success, this is an incredibly rare chance to
earn that progression by building the function, shaping the customer journey and helping define a new category in behavioural
science-led marketing technology.
WHAT YOU GET
Benefits
* Stock options
* 25 days’ annual leave plus public holidays
* Pension scheme
* Annual training allowance
* Choice of laptop, monitor and high-quality kit
* Hybrid working across office, home, client and partner sites
* The opportunity to shape a first-to-market category and build the Customer Success function from the ground up
Bristol•Posted: Jul 17•Deadline: Aug 16
JOB DESCRIPTION
Are you a marketer who’s tired of being treated like the team that “makes the sales decks”?
Do you read braggy LinkedIn posts and quietly (or loudly) mutter:
“It’s not about you - it’s about the customer!”?
If yes, you might be the person we’re looking for.
Herdify is a young B2B SaaS company with big consumer-brand ambitions.
We want our brand to feel more Spotify than “corporate SaaS”; clear, bold, memorable, and grounded in real human behaviour.
We’re the first company in the world that can detect offline word-of-mouth inside first-party data. That means two things:
1. it’s exciting,
2. it’s complicated.
With Rory Sutherland as an advisor, incredible iconic UK challenger brands like Abel & Cole, Who Gives A Crap, and leading
charities including RSPCA and multiple Air Ambulance services we are in scaling mode and marketing is central to this.
What We're Looking For
A Marketing / GTM Executive with a couple of years' experience who is looking for their next challenge. You’ll report into the
CEO, Tom, and work alongside our existing Marketing Manager, Bailey.
You'll be someone who gets energy from working with the team, as we're in the Bristol office 3 days a week, but also somebody
comfortable with trips to London to build relationships with the sales team who are based in Paddington.
If you’re already integrating behavioural science in your work, even better. (Bonus points if you’ve done Rory Sutherland’s
MadMasters, but no worries if not, we offer that for free).
Responsibilities
You’ll feed into a broad range of activities, including, but not limited to:
* Repurpose founder/team thinking into LinkedIn posts, articles, emails and sales assets.
* Manage LinkedIn posting for company and key individuals.
* Building and maintaining sales enablement materials.
* Supporting event campaigns before, during and after.
* Run HubSpot email campaigns, landing pages and follow-ups.
* Keep case studies, proof points and sector messaging organised.
* Coordinate freelance design, video and content support.
* Track what content and campaigns create conversations.
Skills & Experience
* Strong marketing foundations (formal training preferred)
* Detail-oriented with exceptional organisational skills
* Outstanding written communication and storytelling ability
* Interest in behavioural science
* B2B SaaS understanding
Mindset
* Customer-obsessed, problem-first thinker
* Believes in the CEO’s favourite mantra: “We are not the hero of the story.”
* Thrives in a fast-moving, ambiguity-friendly environment
* Wants to help build something new, not inherit something old
Nice to have
* Experience building audiences and analysing LinkedIn Ads
* Experience using HubSpot’s marketing functions
* Experience with organising events
Practical Details
* Location: Bristol office (3 days a week)
* Reporting to: CEO
Stage: Early, ambitious, backed by world-class examples and research
WHY US?
Almost all human decisions are influenced by people around us. Call it social contagion, word-of-mouth or herd mentality (hence
we're called 'HERDify'...), this force is so powerful that Rory Sutherland describes not understanding it "as trying to launch a
space rocket without understanding gravity"
This force has been hard for brands to tap in to, until now.
Herdify is the first company in the world to build a product that can identify these offline influence clusters for brands to
use.
When you tap into them, people buy faster, spend more and buy for longer.
At Herdify our mission is to make this technology available to every brand globally, but do it in a way that builds a great
culture. We believe we can grow fast, and have fun doing it.
WHAT YOU GET
What you’ll get
* Stock options
* 25 days’ annual leave + public holidays
* A place on Rory Sutherland MadMasters course
* Annual training allowance
* Tech budget
* A CEO who believes without marketing, we’re doomed to fail
London•Posted: Jul 17•Deadline: Aug 16
JOB DESCRIPTION
London (Paddington area)
Full time with 3 days a week in the office.
Are you an AE with 2-3 years of closing experience but fed up of making up the numbers? Are you hungry, ambitious and enjoy the
scrappy nature of early-stage businesses and looking for somewhere you can make a difference and earn well while doing it?
If yes, you might be our person.
Herdify is a young B2B SaaS company with big consumer-brand ambitions. We’ve just had one world’s leading behavioural thinkers and
media personality as an advisor, shaping 2026 to be a killer year.
We want our brand to feel more Spotify than “corporate SaaS”; clear, bold, memorable, and grounded in real human behaviour. Not
another “me too” B2B SaaS company.
We’re the first company in the world that can detect offline word-of-mouth inside first-party data. That means two things:
1. it’s exciting,
2. it’s complicated.
But we’ve already made incredible progress with iconic UK challenger brands like Abel & Cole, Who Gives A Crap, and leading
charities including RSPCA and multiple Air Ambulance services.
We’re now looking for 3 x AEs to join the team and help us with our next stage of growth.
We're looking for somebody
* Who has sold SaaS into consumer brands marketing teams for a deal price of £25k - £50k with a 3–6-month sales cycle.
* Who has sold novel products from a new brand and can take people on an educational journey.
* Who has mid-stage startup experience
* Who is process driven and detailed orientated.
* Who has excellent written, verbal and presentation skills.
* Who doesn’t look to be told what to do; they take what is working and run with it, while applying their own skills.
* Who is a 360 salesperson; you’ll be expected to build your own pipeline and close it.
* Who has proven experience with one of the popular sales frameworks, e.g MEDDIC, Challenger, etc.
* With creativity: With email getting saturated by AI automation, we’re looking for people who can still reach prospects by
thinking differently.
Nice to have
* Somebody interested in behavioural science.
* Somebody who has exposure selling to media agencies.
We’re not for you if
* You’re expecting marketing to build everything for you.
* You’re looking for a long list of qualified opportunities waiting to be closed
Responsibilities
* Lead generation and pipeline building including account research, planning & mapping.
* End to end pipeline management.
* Owning the deal from discovery to close through handover to Customer Success.
* Stakeholder & relationship management including internal/external stakeholder mapping.
* Delivering killer product demos orientated around outcomes for the customer
* Attending events (bonus if you want to speak at them)
Practical Details
* Location: London (Paddington area)
* Travel to Bristol 1 day per month (travel covered by expenses)
WHAT YOU GET
What you’ll get
* Stock options
* 25 days’ annual leave + public holidays
* Annual training allowance (including access to Rory Sutherland MAD//Masters
* Annual tech budget
