CRM & Agentic AI Journey Specialist, Finland

Sambla Group is a fintech company with a clear goal – to be your trusted financial partner. In Finland, we operate through three

brands: Rahalaitos, Omalaina, and Rahoitu. We’ve grown into one of the fastest-growing fintech companies - bridging the gap

between borrowers and lenders - thanks to the 500+ amazing people who work here.

Our success comes from a shared commitment to deliver the best customer journey and empower people to improve their personal

finances.

As our newly created CRM & Agentic AI Journey Specialist, you will help drive our journey toward AI-powered hyper-personalization

across CRM customer journeys. You will own and optimize CRM activities across the full customer lifecycle for our three Finnish

brands Rahalaitos, Omalaina and Rahoitu. You will be using data and AI to deliver relevant, timely, and impactful communication

that supports both customer value and commercial growth.

You work analytically and independently, but you’re also a natural collaborator – partnering with other Marketing teams, Product,

Analytics, and our local marketing teams to turn insights into sharp CRM strategies, journeys, and experiments.

• Develop and execute CRM strategies focused on personalized, data-driven customer journeys across markets, where you will be

responsible for taking us to the next level in hyper-personalized user journeys using Agentic AI.

• Create and develop high-quality CRM content and concepts that are relevant to the customer and contribute to measurable

business impact.

• Explore and implement AI‑powered capabilities (for example content generation, predictive models, product recommendations,

send‑time optimization) to make our communication AI driven and more relevant for the end-user.

• Bring structure and clarity to complex topics so that stakeholders understand what’s happening and why – and what we should do

next.

• Operate effectively in a multi-market environment, balancing shared CRM strategies and ways of working with the specific needs,

customer behaviours, and commercial priorities of each local market.

• A strong eye for high-quality CRM content, with the ability to develop content ideas and concepts that engage customers and

drive business impact.

• Excellent communication skills and the ability to collaborate with and manage cross-functional teams and senior stakeholders.

Fluency in Finnish and English is required.

• Comfortable working in a multi-market team and environment, with the ability to tailor CRM content and customer communications

to local market needs while maintaining a consistent overall CRM strategy.

You’ll join a company that aims to be an attractive and innovative employer with committed and motivated employees who work in a

genuine, energy‑filled and result‑oriented environment.

We might be a little different from most companies. Instead of defining personal values, we’ve built a shared way of working - a

rhythm that guides how we collaborate, support our customers, and move forward together. We call it Drive & Jive - a shared rhythm

that creates momentum through direction, collaboration, and human connection.